Led the conceptual design and development of innovative home plastic products and furniture from initial idea to presentation, blending creative direction with technical execution and manufacturing processes. Created overviews, prototypes, 2D sketches, and detailed 3D models while integrating data analysis, market research, briefs, timelines, and user needs into impactful presentations. Collaborated closely with cross-functional teams to ensure alignment with strategic goals and manufacturing capabilities, delivering cost-conscious and timely design outcomes. Presented high-level project trajectories and design details to stakeholders, and fostered unique solutions that challenge conventional concepts.

Photographer - Entrepreneur - Creative Director at Freelance

January 1, 2025 - September 16, 2025

Directed and executed creative product photography, blending storytelling and concept design to deliver visually compelling campaigns. Collaborated with diverse global brands to produce visuals that capture brand essence and resonate with audiences worldwide. Conceptualized and directed creative campaigns, working closely with clients to align visual concepts with brand vision and objectives, ensuring impactful and tailored outcomes. Led client presentations and creative workshops, guiding stakeholders through ideation, approval, and refinement to develop bespoke creative solutions. Managed end-to-end creative processes from pre-production planning to on-set direction and post-production editing, ensuring high-quality, client-specific deliverables. Built cohesive creative strategies with multidisciplinary teams and nurtured long-term client relationships to drive innovation and success.

Concept Industrial Designer at IMAX Plastics S.A.S

January 1, 2024 - Present

Led the conceptual design and development of innovative plastic products and furniture from initial idea to presentation, combining creative direction with technical execution and manufacturing processes. Created prototypes, 2D sketches, and detailed 3D models; integrated data analysis, market research, briefs, timelines, and user needs into impactful presentations. Collaborated with cross-functional teams to ensure alignment with strategic goals and supported the overall product development process. Conducted high-level presentations showcasing project trajectory, innovative approach, and technical details. Built strong client relationships and guided end-to-end creative processes from pre-production to post-production edits.

Photographer at Freelance (Onsite, Colombia)

January 1, 2019 - Present

Directed and executed creative product photography, blending storytelling with concept design to deliver visually compelling campaigns. Collaborated with diverse global brands to produce visuals that captured brand essence and resonated with audiences worldwide. Led client presentations and creative workshops, guiding stakeholders through ideation, approval, and refinement to develop bespoke creative solutions. Managed end-to-end creative processes from pre-production planning to onsite direction and post-production editing, ensuring high quality, client-specific deliverables. Collaborated with multidisciplinary teams to craft cohesive creative strategies aligned with client needs and goals. Established and nurtured strong client relationships, leveraging a wide network of industry professionals and agencies to deliver innovative solutions and drive long-term success.