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I'm Tanya Zbaratsky, a Senior Brand Designer and Art Director with six years running an independent brand studio. I specialize in luxury and premium brand identity, developing and executing visual systems, logos, brand guidelines, and digital presence from brief origination through final delivery, directly with founders. I'm INSIDE LVMH certified and have led high-impact rebrands and comprehensive brand systems for clients across digital, packaging, and campaigns, driving organization-wide adoption and maintaining creative integrity while mentoring teammates.…I'm Tanya Zbaratsky, a Senior Brand Designer and Art Director with six years running an independent brand studio. I specialize in luxury and premium brand identity, developing and executing visual systems, logos, brand guidelines, and digital presence from brief origination through final delivery, directly with founders. I'm INSIDE LVMH certified and have led high-impact rebrands and comprehensive brand systems for clients across digital, packaging, and campaigns, driving organization-wide adoption and maintaining creative integrity while mentoring teammates.

Tanya Zbaratsky

Brand Designer, Art Director, Graphic Designer, +2

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I'm Tanya Zbaratsky, a Senior Brand Designer and Art Director with six years running an independent brand studio. I specialize in luxury and premium brand identity, developing and executing visual systems, logos, brand guidelines, and digital presence from brief origination through final delivery, directly with founders. I'm INSIDE LVMH certified and have led high-impact rebrands and comprehensive brand systems for clients across digital, packaging, and campaigns, driving organization-wide adoption and maintaining creative integrity while mentoring teammates.…I'm Tanya Zbaratsky, a Senior Brand Designer and Art Director with six years running an independent brand studio. I specialize in luxury and premium brand identity, developing and executing visual systems, logos, brand guidelines, and digital presence from brief origination through final delivery, directly with founders. I'm INSIDE LVMH certified and have led high-impact rebrands and comprehensive brand systems for clients across digital, packaging, and campaigns, driving organization-wide adoption and maintaining creative integrity while mentoring teammates.

Available to hire

I’m Tanya Zbaratsky, a Senior Brand Designer and Art Director with six years running an independent brand studio. I specialize in luxury and premium brand identity, developing and executing visual systems, logos, brand guidelines, and digital presence from brief origination through final delivery, directly with founders.

I’m INSIDE LVMH certified and have led high-impact rebrands and comprehensive brand systems for clients across digital, packaging, and campaigns, driving organization-wide adoption and maintaining creative integrity while mentoring teammates.

Skills

Figma

Experience Level

Figma

Expert

Language

English

Fluent

French

Advanced

Russian

Fluent

Italian

Beginner

Work Experience

Senior Brand Designer & Art Director at Independent Studio

January 1, 2018 - Present

Originated creative briefs, developed brand strategy, and executed fully realized brand identities—logos, visual language, brand guidelines, and asset libraries that maintain identity across digital, campaign, web, and physical touchpoints. Built and evolved complete visual systems for premium and luxury clients, delivering cohesive identity across digital platforms, packaging, and branded collateral. Presented and articulated the reasoning behind every creative decision to founders and senior stakeholders, incorporating feedback without compromising the work.

Lead Brand Designer at IT Career Hub

January 1, 2023 - January 1, 2024

Conceived and led a full rebrand rooted in strategic repositioning—built the complete brand identity system including visual language, design system, component library, and brand guidelines. Presented creative direction to the CEO and CMO, drove organization-wide adoption, and developed scalable brand systems enabling cross-functional teams to produce on-brand creative. Mentored a junior designer in visual direction and design thinking.

Content Marketing Designer at Hello Move

January 1, 2021 - January 1, 2022

Designed campaign creative, product launch assets, and investor-facing decks for a legaltech startup, contributing directly to securing €100K in funding.