Tariro Chara

Conducted user research to identify the types of products and services delivered to offices in Amsterdam, informing design decisions, promoting sustainability, and minimizing environmental impact. Implemented sustainable and efficient delivery methods by assessing options to decrease vehicle traffic from suppliers. Developed and implemented design solutions to promote sustainable behaviors and provided actionable, data-driven insights to stakeholders and the Dutch government.

Coordinated branding and product design strategies to enhance brand recognition and customer satisfaction. Revamped the Mijn Mediamix homepage to boost UX, mobile traffic, and reduce bounce rate through clear messaging, CTAs, and visual content. Used user feedback and performance metrics to drive testing and iteration, and designed Qualifind, a job board platform, to streamline the job search process.

Coordinated product testing activities in a remote role based in Hamburg, Germany. Ensured test plans, execution, and reporting aligned with project goals and quality standards.