I'm Tariro Nyabadza, a digital marketing professional with an MA in Digital Marketing and a background in psychology. I support multi-channel campaigns across social media, SEO, email marketing, and paid media, focusing on driving brand awareness and performance. I'm passionate about paid search and performance marketing, and I enjoy turning data into action by using analytics, dashboards, and audience insights to optimise campaigns and content. I work across platforms with tools like Meta Business Suite, Google Analytics, Canva, and CapCut, and I thrive on collaborative teamwork to deliver consistent, brand-aligned results.

Tariro Nyabadza

I'm Tariro Nyabadza, a digital marketing professional with an MA in Digital Marketing and a background in psychology. I support multi-channel campaigns across social media, SEO, email marketing, and paid media, focusing on driving brand awareness and performance. I'm passionate about paid search and performance marketing, and I enjoy turning data into action by using analytics, dashboards, and audience insights to optimise campaigns and content. I work across platforms with tools like Meta Business Suite, Google Analytics, Canva, and CapCut, and I thrive on collaborative teamwork to deliver consistent, brand-aligned results.

Available to hire

I’m Tariro Nyabadza, a digital marketing professional with an MA in Digital Marketing and a background in psychology. I support multi-channel campaigns across social media, SEO, email marketing, and paid media, focusing on driving brand awareness and performance.
I’m passionate about paid search and performance marketing, and I enjoy turning data into action by using analytics, dashboards, and audience insights to optimise campaigns and content. I work across platforms with tools like Meta Business Suite, Google Analytics, Canva, and CapCut, and I thrive on collaborative teamwork to deliver consistent, brand-aligned results.

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Experience Level

Expert
Expert
Intermediate

Work Experience

Digital Marketing Specialist at CHIQIO
April 1, 2025 - August 31, 2025
Developed and executed content strategies to support product launches, increasing brand awareness for perfume products. Created SEO-optimised blog articles to improve brand visibility and product discovery. Planned and delivered email marketing campaigns to engage potential customers and drive interest. Monitored campaign performance metrics to optimise messaging, improve CTR, and support customer engagement. Ensured consistent brand identity across all digital channels and aligned content with product positioning.
Digital Marketing Assistant at OK Zimbabwe
September 1, 2023 - January 31, 2024
Supported performance-focused digital campaigns across Meta platforms and email marketing. Contributed to multi-brand campaigns aligned with retail promotions and seasonal offers. Created and optimised social content to support product visibility and customer engagement. Used analytics tools to evaluate campaign performance and suggested improvements. Collaborated across departments to ensure messaging and visuals were consistent with promotions.
Social Media Manager (Freelance) at City-Classics - Airbnb
July 1, 2024 - August 31, 2024
Launched and grew a new Instagram account to 250+ followers in 4 weeks, improving online visibility. Created and scheduled content with consistent storytelling to promote listings and drive bookings. Segmented target audiences and tailored messaging to improve engagement. Monitored performance and optimised content to increase reach and booking conversions across META and TikTok.

Education

MA Digital Marketing at University of Portsmouth
January 1, 2024 - January 1, 2025
BSc (hons) Psychology at University of Portsmouth
January 1, 2020 - January 1, 2023

Qualifications

HubSpot Social Media Marketing Certification
January 11, 2030 - May 22, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Other