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I’m a Senior Graphic Designer with over 20 years of experience creating print, digital, and brand design for publishing, nonprofits, and small businesses. My career began in fast-paced newspaper and magazine environments, where I developed a strong foundation in precision, production-ready design, and meeting tight deadlines. Over the years, I’ve led branding and design projects from concept through final production, including layouts, packaging, marketing materials, apparel, and web content. I currently run my own creative business and also serve as President of a nonprofit organization, where I oversee branding, product design, and visual storytelling across all initiatives. What sets me apart is my blend of creativity, structure, and purpose. I’m highly skilled in Adobe Creative Suite, typography, and layout, with a strong understanding of the design process from initial concept to final execution. With experience across educational, nonprofit, and community-focused roles, I bring a thoughtful, audience-aware approach to design—creating visuals that connect clearly and meaningfully with diverse audiences. I’m known for being reliable, organized, and easy to collaborate with, and I take pride in delivering work that is both visually strong and strategically effective.…I’m a Senior Graphic Designer with over 20 years of experience creating print, digital, and brand design for publishing, nonprofits, and small businesses. My career began in fast-paced newspaper and magazine environments, where I developed a strong foundation in precision, production-ready design, and meeting tight deadlines. Over the years, I’ve led branding and design projects from concept through final production, including layouts, packaging, marketing materials, apparel, and web content. I currently run my own creative business and also serve as President of a nonprofit organization, where I oversee branding, product design, and visual storytelling across all initiatives. What sets me apart is my blend of creativity, structure, and purpose. I’m highly skilled in Adobe Creative Suite, typography, and layout, with a strong understanding of the design process from initial concept to final execution. With experience across educational, nonprofit, and community-focused roles, I bring a thoughtful, audience-aware approach to design—creating visuals that connect clearly and meaningfully with diverse audiences. I’m known for being reliable, organized, and easy to collaborate with, and I take pride in delivering work that is both visually strong and strategically effective.

Tasha East

Graphic Designer, Designer, Creative Director, +2

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I’m a Senior Graphic Designer with over 20 years of experience creating print, digital, and brand design for publishing, nonprofits, and small businesses. My career began in fast-paced newspaper and magazine environments, where I developed a strong foundation in precision, production-ready design, and meeting tight deadlines. Over the years, I’ve led branding and design projects from concept through final production, including layouts, packaging, marketing materials, apparel, and web content. I currently run my own creative business and also serve as President of a nonprofit organization, where I oversee branding, product design, and visual storytelling across all initiatives. What sets me apart is my blend of creativity, structure, and purpose. I’m highly skilled in Adobe Creative Suite, typography, and layout, with a strong understanding of the design process from initial concept to final execution. With experience across educational, nonprofit, and community-focused roles, I bring a thoughtful, audience-aware approach to design—creating visuals that connect clearly and meaningfully with diverse audiences. I’m known for being reliable, organized, and easy to collaborate with, and I take pride in delivering work that is both visually strong and strategically effective.…I’m a Senior Graphic Designer with over 20 years of experience creating print, digital, and brand design for publishing, nonprofits, and small businesses. My career began in fast-paced newspaper and magazine environments, where I developed a strong foundation in precision, production-ready design, and meeting tight deadlines. Over the years, I’ve led branding and design projects from concept through final production, including layouts, packaging, marketing materials, apparel, and web content. I currently run my own creative business and also serve as President of a nonprofit organization, where I oversee branding, product design, and visual storytelling across all initiatives. What sets me apart is my blend of creativity, structure, and purpose. I’m highly skilled in Adobe Creative Suite, typography, and layout, with a strong understanding of the design process from initial concept to final execution. With experience across educational, nonprofit, and community-focused roles, I bring a thoughtful, audience-aware approach to design—creating visuals that connect clearly and meaningfully with diverse audiences. I’m known for being reliable, organized, and easy to collaborate with, and I take pride in delivering work that is both visually strong and strategically effective.

Available to hire

I’m a Senior Graphic Designer with over 20 years of experience creating print, digital, and brand design for publishing, nonprofits, and small businesses. My career began in fast-paced newspaper and magazine environments, where I developed a strong foundation in precision, production-ready design, and meeting tight deadlines.

Over the years, I’ve led branding and design projects from concept through final production, including layouts, packaging, marketing materials, apparel, and web content. I currently run my own creative business and also serve as President of a nonprofit organization, where I oversee branding, product design, and visual storytelling across all initiatives.

What sets me apart is my blend of creativity, structure, and purpose. I’m highly skilled in Adobe Creative Suite, typography, and layout, with a strong understanding of the design process from initial concept to final execution. With experience across educational, nonprofit, and community-focused roles, I bring a thoughtful, audience-aware approach to design—creating visuals that connect clearly and meaningfully with diverse audiences.

I’m known for being reliable, organized, and easy to collaborate with, and I take pride in delivering work that is both visually strong and strategically effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

President & Founder at Nathan Wilson Champions Foundation

January 1, 2024 - Present

Leading a nonprofit organization supporting youth athletes through mentorship, resources, and access to opportunities.

Founder & Creative Director at East By Design

January 1, 2009 - Present

Provide branding, graphic design, and creative direction for small businesses, nonprofits, and community organizations. Design logos, apparel, marketing materials, print collateral, and digital assets from concept through production. Develop and maintain websites, templates, and brand systems to ensure visual consistency across platforms. Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.

Designer II at Huntington Ingalls Industries – Newport News Shipbuilding

January 1, 2023 - Present

Designed and modified system components to improve performance and streamline manufacturing operations. Used CAD tools including NX and Teamcenter to develop layouts, assemblies, and design proposals.

Graphic Designer / Page Illustrator at The Roanoke Times

January 1, 2015 - January 1, 2017

Designed and produced newspaper layout; planned and paginated daily newspaper sections, niche publications, and special sections. Created print and digital advertising, static and animated ads, and marketing materials for regional clients. Collaborated with editorial, sales, IT, and production teams to ensure accurate, on-time publication. Updated pagination procedures and supported team process improvements.

Graphic Designer / Production Specialist at Wright Signs

January 1, 2012 - January 1, 2014

Designed signage, layouts, and visual concepts using color theory, typography, and brand standards. Managed full production workflow, including client approvals, PMS color matching, printing, lamination, and installation. Operated plotters, printers, and vinyl cutters while maintaining quality control and accuracy.

Volunteer – LYLAS Hampton Roads

January 1, 2012 - Present

Support community outreach initiatives, including Toys for Tot s and crisis-assistance programs. Coordinate donations, organize drives, and assist with the distribution of essential items. Collaborate with team members to ensure timely and impactful community support.

President & Founder at Nathan Wilson Champions Foundation (NWCF)

January 1, 2024 - Present

Lead a nonprofit organization supporting youth athletes through mentorship, resources, and access to opportunities.

Graphic Designer / Page Editor at The Roanoke Times

January 1, 2015 - December 31, 2017

Designed and produced newspaper layouts in a fast-paced, deadline-driven environment. Planned and paginated daily newspaper sections, niche publications, and special sections. Created print and digital advertising, static and animated ads, and marketing materials for regional clients. Collaborated with editorial, sales, IT, and production teams to ensure accurate, on-time publication. Updated pagination procedures and supported team process improvements.

Volunteer – LYLA at LYLA Hampton Roads

January 1, 2012 - Present

Support community outreach initiatives, including Toys for Tots and crisis-assistance programs. Coordinate donations, organize drives, and assist with the distribution of essential items. Collaborate with team members to ensure timely and impactful community support.