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I'm Tatiana Alcalde Serna, a bilingual marketing professional with 4 years of experience in marketing and 5 years in administrative and operational roles. I specialize in digital marketing strategies for startups and growing companies, social media management, and data analysis, with a passion for creativity, efficiency, and proactivity in ideation, execution, and monitoring of campaigns. I continually seek opportunities to drive brand growth and visibility while aligning my work with the company's vision. I thrive on turning ideas into measurable results, balancing creativity with structured planning and analytics. I'm proactive in collaborating across teams to deliver impactful campaigns, optimize performance, and communicate clear insights to stakeholders, always aiming to boost efficiency and brand presence.…I'm Tatiana Alcalde Serna, a bilingual marketing professional with 4 years of experience in marketing and 5 years in administrative and operational roles. I specialize in digital marketing strategies for startups and growing companies, social media management, and data analysis, with a passion for creativity, efficiency, and proactivity in ideation, execution, and monitoring of campaigns. I continually seek opportunities to drive brand growth and visibility while aligning my work with the company's vision. I thrive on turning ideas into measurable results, balancing creativity with structured planning and analytics. I'm proactive in collaborating across teams to deliver impactful campaigns, optimize performance, and communicate clear insights to stakeholders, always aiming to boost efficiency and brand presence.

Tatiana Alcalde Serna

Marketing Analyst, Marketing Strategist, Digital Marketer, +7

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I'm Tatiana Alcalde Serna, a bilingual marketing professional with 4 years of experience in marketing and 5 years in administrative and operational roles. I specialize in digital marketing strategies for startups and growing companies, social media management, and data analysis, with a passion for creativity, efficiency, and proactivity in ideation, execution, and monitoring of campaigns. I continually seek opportunities to drive brand growth and visibility while aligning my work with the company's vision. I thrive on turning ideas into measurable results, balancing creativity with structured planning and analytics. I'm proactive in collaborating across teams to deliver impactful campaigns, optimize performance, and communicate clear insights to stakeholders, always aiming to boost efficiency and brand presence.…I'm Tatiana Alcalde Serna, a bilingual marketing professional with 4 years of experience in marketing and 5 years in administrative and operational roles. I specialize in digital marketing strategies for startups and growing companies, social media management, and data analysis, with a passion for creativity, efficiency, and proactivity in ideation, execution, and monitoring of campaigns. I continually seek opportunities to drive brand growth and visibility while aligning my work with the company's vision. I thrive on turning ideas into measurable results, balancing creativity with structured planning and analytics. I'm proactive in collaborating across teams to deliver impactful campaigns, optimize performance, and communicate clear insights to stakeholders, always aiming to boost efficiency and brand presence.

Available to hire

I’m Tatiana Alcalde Serna, a bilingual marketing professional with 4 years of experience in marketing and 5 years in administrative and operational roles. I specialize in digital marketing strategies for startups and growing companies, social media management, and data analysis, with a passion for creativity, efficiency, and proactivity in ideation, execution, and monitoring of campaigns. I continually seek opportunities to drive brand growth and visibility while aligning my work with the company’s vision.

I thrive on turning ideas into measurable results, balancing creativity with structured planning and analytics. I’m proactive in collaborating across teams to deliver impactful campaigns, optimize performance, and communicate clear insights to stakeholders, always aiming to boost efficiency and brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Trafficker at Tack Media (EE. UU California Company – Remote)

March 1, 2025 - September 9, 2025

Created strategy and managed Facebook and Google Ads campaigns for marketing services; defined audience segments based on market research; continuously analyzed and optimized ad performance; generated detailed performance reports for clients.

Bilingual Marketing Assistant at iLink Technologies (EE. UU North Carolina Company - Remote)

June 1, 2024 - September 9, 2025

Developed and managed Google Ads and Facebook Ads campaigns; created engaging content and maintained a content calendar; managed fan pages; tracked KPIs and ROAS targets; produced comprehensive analytics reports.

Community Manager and Commercial Assistant at SI PLASTICA SAS | DR. JORGE PEREA SURGEON (Bogotá, CO)

January 1, 2023 - September 9, 2025

Developed marketing strategies and metrics analysis; planned and executed social media campaigns with SEO/SEM elements; CRM management and lead generation; administrative support including invoicing and customer service.

Analyst for Application Review | Officer for Assignment and Revocation at CERTICÁMARA S.A (Bogotá, CO)

March 1, 2020 - September 9, 2025

Verified data, validated documentation, and ensured accuracy of information; managed digital certificate issuance process; cross-referenced databases and processed payments/discounts.

Professional Internships in Marketing, Customer Service, and Digital Channel at Cámara de Comercio de Bogotá (Bogotá, CO)

July 1, 2019 - September 9, 2025

Supported digital projects, content strategy, and usability testing; designed infographics and ideation methodologies; contributed to content strategy and chatbot behavior checks.

Trafficker at Tack Media

March 1, 2025 - October 4, 2025

Created and managed Facebook Ads and Google Ads campaigns for marketing services, defined industry-specific goals, targeted audience segments based on market research, continuously analyzed and optimized ad performance, and generated detailed client performance reports.

Bilingual Marketing Assistant at iLink Technologies

June 1, 2024 - October 4, 2025

Developed and managed Google Ads and Facebook Ads campaigns, created engaging content and a content calendar, managed fan pages, formulated and executed marketing strategies to drive growth, produced analytics reports, tracked KPIs, and monitored ROAS targets and daily budgets.

Community Manager and Commercial Assistant at SI PLASTICA SAS | DR. JORGE PEREA SURGEON

January 1, 2023 - October 4, 2025

Developed marketing strategies and metrics analysis; planned, executed, and analyzed social media campaigns; managed SEM and SEO activities; CRM management and lead generation; supported administrative functions including data management, invoicing, and customer service.

Analyst for Application Review | Officer for Assignment and Revocation at CERTICÁMARA S.A

March 1, 2020 - October 4, 2025

Verified data, validated documentation, and ensured information accuracy; coordinated the digital certificate issuance/delivery cycle; cross-referenced databases and analyzed information; processed payments and discounts in special cases.

Professional Internships in Marketing, Customer Service, and Digital Channel at CÁMARA DE COMERCIO DE BOGOTÁ

July 1, 2019 - October 4, 2025

Designed benchmarking for marketing, customer service, and digital channel projects; supported digital projects, content strategy, and usability testing; created infographics and ideation methodologies; analyzed internal and external data; checked chatbot behavior.