I'm a bilingual marketer with 4 years of experience in marketing and 5 years in administrative and operational roles. I excel in digital marketing strategies for startups and established companies, with hands-on experience in social media management, SEO/SEM, paid ads, CRO, and data analysis. I'm passionate about creativity, efficiency, and proactive ideation, execution, and monitoring of marketing campaigns. I aim to drive brand growth and visibility while aligning efforts with the corporate vision.

Tatiana Alcalde Serna

I'm a bilingual marketer with 4 years of experience in marketing and 5 years in administrative and operational roles. I excel in digital marketing strategies for startups and established companies, with hands-on experience in social media management, SEO/SEM, paid ads, CRO, and data analysis. I'm passionate about creativity, efficiency, and proactive ideation, execution, and monitoring of marketing campaigns. I aim to drive brand growth and visibility while aligning efforts with the corporate vision.

Available to hire

I’m a bilingual marketer with 4 years of experience in marketing and 5 years in administrative and operational roles. I excel in digital marketing strategies for startups and established companies, with hands-on experience in social media management, SEO/SEM, paid ads, CRO, and data analysis.

I’m passionate about creativity, efficiency, and proactive ideation, execution, and monitoring of marketing campaigns. I aim to drive brand growth and visibility while aligning efforts with the corporate vision.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Trafficker at Tack Media (EE. UU California Company – Remote)
March 1, 2025 - September 9, 2025
Created strategy and managed Facebook and Google Ads campaigns for marketing services; defined audience segments based on market research; continuously analyzed and optimized ad performance; generated detailed performance reports for clients.
Bilingual Marketing Assistant at iLink Technologies (EE. UU North Carolina Company - Remote)
June 1, 2024 - September 9, 2025
Developed and managed Google Ads and Facebook Ads campaigns; created engaging content and maintained a content calendar; managed fan pages; tracked KPIs and ROAS targets; produced comprehensive analytics reports.
Community Manager and Commercial Assistant at SI PLASTICA SAS | DR. JORGE PEREA SURGEON (Bogotá, CO)
January 1, 2023 - September 9, 2025
Developed marketing strategies and metrics analysis; planned and executed social media campaigns with SEO/SEM elements; CRM management and lead generation; administrative support including invoicing and customer service.
Analyst for Application Review | Officer for Assignment and Revocation at CERTICÁMARA S.A (Bogotá, CO)
March 1, 2020 - September 9, 2025
Verified data, validated documentation, and ensured accuracy of information; managed digital certificate issuance process; cross-referenced databases and processed payments/discounts.
Professional Internships in Marketing, Customer Service, and Digital Channel at Cámara de Comercio de Bogotá (Bogotá, CO)
July 1, 2019 - September 9, 2025
Supported digital projects, content strategy, and usability testing; designed infographics and ideation methodologies; contributed to content strategy and chatbot behavior checks.
Trafficker at Tack Media
March 1, 2025 - October 4, 2025
Created and managed Facebook Ads and Google Ads campaigns for marketing services, defined industry-specific goals, targeted audience segments based on market research, continuously analyzed and optimized ad performance, and generated detailed client performance reports.
Bilingual Marketing Assistant at iLink Technologies
June 1, 2024 - October 4, 2025
Developed and managed Google Ads and Facebook Ads campaigns, created engaging content and a content calendar, managed fan pages, formulated and executed marketing strategies to drive growth, produced analytics reports, tracked KPIs, and monitored ROAS targets and daily budgets.
Community Manager and Commercial Assistant at SI PLASTICA SAS | DR. JORGE PEREA SURGEON
January 1, 2023 - October 4, 2025
Developed marketing strategies and metrics analysis; planned, executed, and analyzed social media campaigns; managed SEM and SEO activities; CRM management and lead generation; supported administrative functions including data management, invoicing, and customer service.
Analyst for Application Review | Officer for Assignment and Revocation at CERTICÁMARA S.A
March 1, 2020 - October 4, 2025
Verified data, validated documentation, and ensured information accuracy; coordinated the digital certificate issuance/delivery cycle; cross-referenced databases and analyzed information; processed payments and discounts in special cases.
Professional Internships in Marketing, Customer Service, and Digital Channel at CÁMARA DE COMERCIO DE BOGOTÁ
July 1, 2019 - October 4, 2025
Designed benchmarking for marketing, customer service, and digital channel projects; supported digital projects, content strategy, and usability testing; created infographics and ideation methodologies; analyzed internal and external data; checked chatbot behavior.
Trafficker at Tack Media
March 1, 2024 - March 31, 2025
Created strategy development, managed Facebook and Google Ads campaigns, defined audience segments, analyzed and optimized ad performance, and generated client performance reports.
Bilingual Marketing Assistant at Link Technologies
February 1, 2024 - June 30, 2024
Developed and managed Google Ads and Facebook Ads campaigns, created content and maintained a content calendar, managed fan pages, devised marketing strategies, produced analytics reports, and monitored KPIs and ROAS targets.
Community Manager and Commercial Assistant at SI PLASTICA SAS / Dr. Jorge Perea Surgeon
December 1, 2020 - January 31, 2023
Developed marketing strategies, executed social media advertising campaigns, managed SEM/SEO, CRM, lead generation, and provided administrative support.
Analyst for Application Review / Officer for Assignment and Revocation at CERTICÁMARA S.A
August 1, 2019 - March 31, 2020
Verified data, validated documentation, cross-referenced databases, and managed payments and discounts.
Intern - Marketing, Customer Service & Digital Channel at Cámara de Comercio de Bogotá
January 1, 2019 - July 31, 2019
Designed benchmarking, supported digital projects and content strategy, performed usability testing, created infographics, and contributed to agile methodologies and data analysis.

Education

General English Course at Atlantic Language School
February 1, 2023 - October 1, 2023
Professional in Marketing at Santo Tomas University
January 1, 2020 - January 1, 2020
Professional in International Business at Santo Tomas University
January 1, 2020 - January 1, 2020
Digital Marketing at Cámara de Comercio de Bogotá
May 1, 2019 - June 1, 2019
Business Management Technologist at SENA
January 1, 2016 - January 1, 2016
Technical Bachelor in Administrative Assistant at SENA
January 1, 2014 - January 1, 2014
General English Course at Atlantic Language School
February 1, 2023 - October 1, 2023
Professional in Marketing at Santo Tomás University
January 1, 2020 - December 31, 2020
Professional in International Business at Santo Tomás University
January 1, 2020 - December 31, 2020
Digital Marketing at Cámara de Comercio de Bogotá
May 1, 2019 - June 1, 2019
Business Management Technologist at SENA
January 1, 2016 - December 31, 2016
Technical Bachelor in Administrative Assistant at SENA
January 1, 2014 - December 31, 2014
General English Course at Atlantic Language School
February 1, 2023 - October 1, 2023
Professional in Marketing at Santo Tomas University
January 1, 2020 - December 22, 2025
Professional in International Business at Santo Tomas University
January 1, 2020 - December 22, 2025
Digital Marketing at Cámara de Comercio de Bogotá
May 1, 2019 - June 30, 2019
Business Management Technologist at SENA
January 1, 2016 - December 22, 2025
Technical Bachelor in Administrative Assistant at SENA
January 1, 2014 - December 22, 2025

Qualifications

Academic excellence scholarship
January 1, 2017 - September 9, 2025
Special mention for the highest cumulative average in the marketing faculty
May 20, 2019 - September 9, 2025
Publication: Economic and Financial Education Program for College Students
January 1, 2018 - September 9, 2025
Spanish Native
January 11, 2030 - September 9, 2025
English Proficiency: B2 Upper Intermediate
January 11, 2030 - September 9, 2025
Special mention for the highest cumulative average in the Marketing Faculty
May 20, 2019 - October 4, 2025
Academic excellence scholarship awarded by Santo Tomás University for the II semester of 2017
July 1, 2017 - October 4, 2025
Academic Excellence Scholarship - Santo Tomas University (II semester 2017)
January 1, 2017 - December 22, 2025
Special Mention for Highest Cumulative Average in Marketing Faculty - Santo Tomas University
May 20, 2019 - December 22, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Other