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Hi, I’m Tatiana Baginian, a B2B marketing specialist based in Gouda, Netherlands. I focus on supporting sales through structured, data-driven campaigns and close collaboration with sales and product teams, with strong skills in market research, customer journey mapping, CRM marketing (HubSpot), and PRINCE2-based project management. I’ve developed go-to-market strategies for 8+ B2B products, improved customer satisfaction by 25% and product value by 10%, and contributed to multiple campaigns and initiatives across initiation and delivery stages. I enjoy turning data into actionable plans and collaborating with cross-functional teams to drive growth.…Hi, I’m Tatiana Baginian, a B2B marketing specialist based in Gouda, Netherlands. I focus on supporting sales through structured, data-driven campaigns and close collaboration with sales and product teams, with strong skills in market research, customer journey mapping, CRM marketing (HubSpot), and PRINCE2-based project management. I’ve developed go-to-market strategies for 8+ B2B products, improved customer satisfaction by 25% and product value by 10%, and contributed to multiple campaigns and initiatives across initiation and delivery stages. I enjoy turning data into actionable plans and collaborating with cross-functional teams to drive growth.

Tatiana Baginian

Marketing Strategist, Product Marketer, Growth Marketer, +3

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Hi, I’m Tatiana Baginian, a B2B marketing specialist based in Gouda, Netherlands. I focus on supporting sales through structured, data-driven campaigns and close collaboration with sales and product teams, with strong skills in market research, customer journey mapping, CRM marketing (HubSpot), and PRINCE2-based project management. I’ve developed go-to-market strategies for 8+ B2B products, improved customer satisfaction by 25% and product value by 10%, and contributed to multiple campaigns and initiatives across initiation and delivery stages. I enjoy turning data into actionable plans and collaborating with cross-functional teams to drive growth.…Hi, I’m Tatiana Baginian, a B2B marketing specialist based in Gouda, Netherlands. I focus on supporting sales through structured, data-driven campaigns and close collaboration with sales and product teams, with strong skills in market research, customer journey mapping, CRM marketing (HubSpot), and PRINCE2-based project management. I’ve developed go-to-market strategies for 8+ B2B products, improved customer satisfaction by 25% and product value by 10%, and contributed to multiple campaigns and initiatives across initiation and delivery stages. I enjoy turning data into actionable plans and collaborating with cross-functional teams to drive growth.

Available to hire

Hi, I’m Tatiana Baginian, a B2B marketing specialist based in Gouda, Netherlands. I focus on supporting sales through structured, data-driven campaigns and close collaboration with sales and product teams, with strong skills in market research, customer journey mapping, CRM marketing (HubSpot), and PRINCE2-based project management.

I’ve developed go-to-market strategies for 8+ B2B products, improved customer satisfaction by 25% and product value by 10%, and contributed to multiple campaigns and initiatives across initiation and delivery stages. I enjoy turning data into actionable plans and collaborating with cross-functional teams to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Fluent

Dutch

Beginner

Work Experience

B2B Project-Marketing Specialist at Avito

March 1, 2021 - May 31, 2025

Developed and implemented new marketing strategies for 8+ new and existing B2B products, replacing outdated approaches and ensuring successful execution. Increased customer satisfaction by 25% and improved product value by 10% through strategic marketing activities. Created 5 go-to-market strategies and plans aligned with business goals, product readiness, and positioning, significantly contributing to successful product campaign launches. Contributed to 5 projects as a marketing team member during initiation and delivery stages, conducting analysis and research to plan and execute over 30 activities. Prepared detailed business and functional user requirements to drive continuous project improvements based on market trends and user feedback.

Marketing Specialist at Cloud Technologies

November 1, 2019 - March 31, 2021

Developed marketing strategies for 5+ new IT projects during the delivery stage. Promoted IT products through corporate events, resulting in a 30% increase in sales. Designed and executed innovative marketing activities, including new product launches and partnership promotions, to drive business growth and increase market share. Developed and implemented a monthly email marketing plan for current and new customers. Updated and created over 40 sales-facing materials to support sales efforts. Initiated and coordinated online courses for information security specialists during the pandemic.

PR Specialist at Arkell IT Solution

November 1, 2018 - November 30, 2019

Led the development and execution of the company's advertising strategy to enhance brand awareness and meet marketing objectives. Established and nurtured relationships with journalists, addressing inquiries promptly and providing timely responses to media requests. Oversaw the company's participation in pertinent industry events, representation and fostering valuable partnerships. Managed and coordinated the production of media content. Achieved a 30% increase in website traffic through strategic initiatives.

B2B Project-Marketing Specialist at A Vito (marketplace)

March 1, 2021 - May 1, 2025

Developed and implemented new marketing strategies for 8+ new and existing B2B products, replacing outdated approaches and ensuring successful execution. Increased customer satisfaction by 25% and improved product value by 10% through strategic marketing activities. Created 5 go-to-market strategies aligned with business goals, product readiness, and positioning, contributing to successful product campaigns. Contributed to 5 projects as a marketing team member during initiation and delivery stages, conducting analysis and research to plan and execute over 30 activities. Prepared detailed business and functional user requirements to drive continuous project improvements based on market trends and user feedback.

B2B Project-Marketing Specialist at Avito (Marketplace)

March 1, 2021 - May 1, 2025

Developed and implemented marketing strategies for 8+ B2B products, replacing outdated approaches to ensure successful execution; increased customer satisfaction by 25% and product value by 10% through strategic marketing activities; created five go-to-market strategies and launch plans aligned with business goals; contributed to five projects with analysis and execution of over 30 activities; prepared detailed business and functional requirements for continuous improvements based on market trends and user feedback.