Available to hire
Performance marketing and growth strategist with hands-on experience driving revenue across full-funnel, multi-channel campaigns (paid media, CRM, ecommerce, and analytics). Strong data analysis capability and a track record of influencing stakeholders with clear performance insights.
Experienced in leading teams and collaborating cross-functionally to deliver measurable commercial outcomes, including demand generation, customer lifecycle optimisation, tracking/attribution, and marketing technology enablement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Work Experience
Founder & Growth Strategist at SCALELAYER (uk) ltd
April 1, 2026 - PresentHelps organisations align strategy, marketing, and technology to deliver measurable business outcomes across growth strategy, go-to-market, performance marketing, analytics/measurement, and marketing technology. Provides services spanning commercial planning, demand generation, full-funnel paid media, tracking/attribution, and digital/ecommerce consulting, drawing on experience across ecommerce, B2B, and technology sectors.
Northern Europe Digital Lead at OVHcloud
February 1, 2024 - March 1, 2026Performance and revenue leadership for Northern Europe: analysed customer data to identify high-potential and at-risk customer segments, presented insights to senior stakeholders, and influenced regional growth strategy. Led team performance and enabled best practice delivery across ecommerce performance initiatives.
Ecommerce Marketing Manager at OVHcloud
October 1, 2021 - March 1, 2026Owned performance and revenue management for Northern Europe, using customer and CRM data (Tableau, Excel, CRM tools) to identify high-potential and at-risk customers. Presented performance insights to senior stakeholders and influenced regional growth strategy. Led UK digital strategy to achieve revenue KPIs and managed strategic digital media partners/agencies.
Defined customer profiles and executed full-funnel, multi-channel campaigns across Google Ads, Direct Display, programmatic, content syndication, and social—handling strategic planning, budgeting, creation, execution, and optimisation. Drove acquisition and CRM-led lead nurturing flows to improve growth and profitability. Managed website content and ecommerce customer journey. Led and reported on global projects with cross-functional partners including Sales, SEO, Data, and Marketing; delivered enablement sessions to align stakeholders on objectives and best practice.
Senior Digital Marketing Executive at mvf global
April 1, 2019 - October 1, 2021Accountable for the portfolio performance of worldwide B2B and B2C Google PPC lead-generation campaigns, setting strategy to scale and exceed target KPIs. Managed campaigns end-to-end: copywriting, ad creation, tracking, targeting, bidding, platform utilisation, and landing page optimisation.
Coordinated across Google/Microsoft Ads, CRM, email marketing, SEO, Paid Social, and content distribution (Taboola/Outbrain). Liaised with stakeholders to acquire quality customers and create business value. Co-owned onboarding for new starters including training, performance reviews, case studies, and account audits. Supported roadmaps such as YouTube growth, device profitability, and creative generation.
Class Teacher at Kelvin Grove Primary School
June 1, 2018 - January 1, 2019Planned, managed, and delivered student learning and interventions, forecasting end-of-year grades and providing additional support where needed. Managed adults and their responsibilities within the class and communicated with parents and internal/external stakeholders.
Brand Manager (Teach First) at Teach First
January 1, 2015 - July 1, 2017Planned and executed targeted recruitment events to attract new participants. Delivered marketing pitches to student lectures, societies and external organisations. Supported applicants by organising and presenting skills sessions including interview techniques, application workshops and debate skills.
Created marketing materials to promote events and increase attendance.
Brand Manager at Teach First
January 1, 2015 - July 1, 2017Planned and executed targeted recruitment events to acquire new participants. Presented marketing pitches to student lectures, societies, and external organisations. Supported applicants with skills sessions (interview techniques, application workshops, debate skills) and developed marketing materials to increase event attendance.
Education
BSc (Hons) Mathematics at Queen Mary University of London (QMUL)
January 1, 2014 - July 1, 2018Teach First Primary PGDE (in progress at time) at Institute of Education, UCL (Teach First Leadership Development Programme)
June 1, 2018 - January 1, 2019Qualifications
Counselling Skills Level 2
January 1, 2025 - July 13, 2026Certified AgilePM Foundation & Practitioner Project Management
January 1, 2021 - July 13, 2026Advanced Looker & SQL Training
January 1, 2019 - July 13, 2026Google App Scripts Training
January 1, 2019 - July 13, 2026Microsoft Intro to Data Analytics
January 1, 2018 - July 13, 2026Introduction to Coding: HTML & CSS
January 1, 2019 - July 13, 2026Industry Experience
Education, Retail, Software & Internet, Telecommunications, Professional Services, Computers & Electronics, Media & Entertainment, Energy & Utilities, Consumer Goods, Real Estate & Construction, Healthcare, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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