I’m a digital marketer with 10+ years of experience building and executing campaigns across email, social, web, and paid channels. I focus on translating products into clear, useful messaging that helps people quickly understand value and take action. In my most recent role, I led multi-channel marketing efforts across a portfolio of brands—developing content, launching campaigns, and optimizing performance based on engagement and conversion data. I’ve worked across both B2B and direct-to-consumer environments, including eCommerce product content, and I’m comfortable staying hands-on while also guiding strategy. I’ve managed campaigns directly within platforms as well as through agency partnerships, and I’m especially drawn to roles where I can test, iterate, and improve over time. I’m also a dog owner, so I understand firsthand how quickly pet records and information can become difficult to manage—and how valuable a simple, reliable solution can be.

Taylor Thomas

I’m a digital marketer with 10+ years of experience building and executing campaigns across email, social, web, and paid channels. I focus on translating products into clear, useful messaging that helps people quickly understand value and take action. In my most recent role, I led multi-channel marketing efforts across a portfolio of brands—developing content, launching campaigns, and optimizing performance based on engagement and conversion data. I’ve worked across both B2B and direct-to-consumer environments, including eCommerce product content, and I’m comfortable staying hands-on while also guiding strategy. I’ve managed campaigns directly within platforms as well as through agency partnerships, and I’m especially drawn to roles where I can test, iterate, and improve over time. I’m also a dog owner, so I understand firsthand how quickly pet records and information can become difficult to manage—and how valuable a simple, reliable solution can be.

Available to hire

I’m a digital marketer with 10+ years of experience building and executing campaigns across email, social, web, and paid channels. I focus on translating products into clear, useful messaging that helps people quickly understand value and take action.

In my most recent role, I led multi-channel marketing efforts across a portfolio of brands—developing content, launching campaigns, and optimizing performance based on engagement and conversion data. I’ve worked across both B2B and direct-to-consumer environments, including eCommerce product content, and I’m comfortable staying hands-on while also guiding strategy.

I’ve managed campaigns directly within platforms as well as through agency partnerships, and I’m especially drawn to roles where I can test, iterate, and improve over time.

I’m also a dog owner, so I understand firsthand how quickly pet records and information can become difficult to manage—and how valuable a simple, reliable solution can be.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Senior Director / Director, Brand & Digital Marketing at Betco Corporation
October 1, 2022 - March 1, 2026
Developed and executed multi-channel digital marketing campaigns (email, social, web, paid) to drive user acquisition, engagement, and product adoption across a multi-brand portfolio. Managed and optimized paid media programs through a mix of hands-on platform work and agency oversight, improving campaign performance and ROI. Designed and evolved lead generation and nurturing programs in Salesforce and Pardot, increasing conversion and retention across target segments. Created and deployed high-impact content across blog, email, landing pages, and campaigns, translating complex technical products into clear, user-focused messaging. Analyzed campaign performance and user engagement metrics across platforms, delivering actionable insights to improve acquisition, activation, and retention. Partnered with product and design teams to align messaging, positioning, and UX across digital touchpoints. Led partner marketing initiatives with distributors and collaborators to expand reach and driv
Brand Marketing & Content Roles at Betco Corporation
March 1, 2019 - October 1, 2022
Developed and executed content-driven marketing campaigns across digital channels, increasing email engagement by 475%, social engagement by 315%, and blog traffic by 400%. Created engaging, audience-specific content across blog, email, web, and campaign assets to support acquisition and engagement goals. Managed editorial strategy and workflows, ensuring consistent voice, messaging, and on-time delivery. Supported partner and community engagement through targeted content and campaign initiatives. Collaborated with product, sales, and creative teams to support GTM campaigns and product launches. Measured and optimized content and campaign performance using engagement and conversion metrics, incorporating SEO insights to improve organic visibility.
Marketing Consultant at Benchmark Education Company
June 1, 2017 - February 1, 2019
Developed targeted content and messaging for educators and institutional buyers across digital channels. Directed cross-functional execution of marketing deliverables, ensuring alignment with brand and campaign objectives. Analyzed campaign performance and optimized content and messaging to improve engagement and ROI. Supported website and eCommerce content development and optimization.
Marketing Coordinator at Benchmark Education Company
February 1, 2016 - May 1, 2017
Directed cross-functional execution of marketing deliverables, ensuring alignment with brand and campaign objectives. Analyzed campaign performance and optimized content and messaging to improve engagement and ROI. Supported website and eCommerce content development and optimization.
International Educator at EF Education First
September 1, 2014 - September 1, 2015
Delivered instructional content and adapted materials for diverse audiences, building a foundation in audience-focused communication and content development.

Education

Bachelor’s Degree at University of Notre Dame
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment, Retail