“TCT - Illustrative Outdoor Campaign” is a vibrant visual design project that showcases an illustrative approach to outdoor advertising. It highlights how detailed, custom illustrations can be integrated into large-format displays like billboards, posters, and urban signage to create an engaging and storytelling-driven public presence. The campaign focuses on striking color choices and dynamic characters to make a memorable, creative statement in outdoor spaces.

The challenge was to create a logo that inherited the trust and recognition of the MaxShelf brand while giving Maxdeko its own unique voice. By incorporating subtle visual cues inspired by Maxdeko’s product range, I developed a clean and sophisticated identity that balances brand continuity with individuality. The final logo is minimalist, contemporary, and designed to remain timeless across both digital and print applications.

Txyco is a modern, streamlined branding project for a cab-hailing platform. The design identity focuses on efficiency, reliability, and ease of navigation, aiming to build trust with users through a clean visual language. The brand assets—which likely include a primary logo, color palette, and typography system—are crafted to ensure clarity and professional appeal across both digital application interfaces and physical touchpoints, capturing the fast-paced nature of urban transportation.

The “Raqami” branding project is a comprehensive visual identity study centered on digital and professional aesthetics. The design work encompasses a holistic approach to branding, featuring assets for advertising, social media integration, and outdoor displays. It emphasizes a cohesive visual language that balances modern, digital-forward styling with versatile applications suitable for diverse marketing channels.

“That Makeup” is a sleek and modern cosmetic packaging design project. The visual strategy focuses on a sophisticated and minimal aesthetic, utilizing clean typography, elegant structures, and a premium color palette to give the products a high-end, contemporary retail appeal. The project effectively demonstrates how thoughtful packaging and a cohesive visual identity can elevate a beauty brand’s presentation in the market.

Served as Lead Designer for Morning Water, creating high-converting Instagram carousels to boost engagement and educate consumers. My approach focused on design thinking, using seamless continuation elements like spirals and circles to drive swipe-through rates across multi-slide layouts. I established a clean visual hierarchy to make complex scientific data easily digestible, while blending the brand’s premium color palette with dynamic water splashes and natural ingredient illustrations to maintain a cohesive, high-end social media presence.