I’m a content strategist and creative storyteller specializing in social-first content, brand messaging, and audience engagement. My work blends strategy with execution, helping brands turn ideas into cohesive content ecosystems across platforms like Instagram, LinkedIn, TikTok, and YouTube. With experience spanning independent client work, brand strategy, copywriting, and digital storytelling, I focus on creating content that feels human, culturally aware, and genuinely engaging. I’m especially passionate about projects centered around food, lifestyle, community, and education, where storytelling can create deeper audience connection beyond just visibility. From content ideation and scripting to platform strategy and creative direction, I enjoy helping brands build a recognizable voice and stronger relationship with their audience through thoughtful, platform-native content.

I’m a content strategist and creative storyteller specializing in social-first content, brand messaging, and audience engagement. My work blends strategy with execution, helping brands turn ideas into cohesive content ecosystems across platforms like Instagram, LinkedIn, TikTok, and YouTube. With experience spanning independent client work, brand strategy, copywriting, and digital storytelling, I focus on creating content that feels human, culturally aware, and genuinely engaging. I’m especially passionate about projects centered around food, lifestyle, community, and education, where storytelling can create deeper audience connection beyond just visibility. From content ideation and scripting to platform strategy and creative direction, I enjoy helping brands build a recognizable voice and stronger relationship with their audience through thoughtful, platform-native content.

Available to hire

I’m a content strategist and creative storyteller specializing in social-first content, brand messaging, and audience engagement. My work blends strategy with execution, helping brands turn ideas into cohesive content ecosystems across platforms like Instagram, LinkedIn, TikTok, and YouTube.

With experience spanning independent client work, brand strategy, copywriting, and digital storytelling, I focus on creating content that feels human, culturally aware, and genuinely engaging. I’m especially passionate about projects centered around food, lifestyle, community, and education, where storytelling can create deeper audience connection beyond just visibility.

From content ideation and scripting to platform strategy and creative direction, I enjoy helping brands build a recognizable voice and stronger relationship with their audience through thoughtful, platform-native content.

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Work Experience

Account Executive at SWIPEBY
January 1, 2023 - January 1, 2024
Led in-person outreach and client presentations to drive regional growth, introducing the platform to businesses in a newly developing market. Managed a pipeline of prospective clients through CRM systems, maintaining consistent follow-up while balancing multiple accounts and shifting priorities.
Social Media Marketing Specialist at RETURNLOGIC
January 1, 2021 - January 1, 2023
Developed cross-channel content strategies aligned with SEO goals, increasing reach and engagement. Managed content calendars and optimized performance by analyzing metrics and adjusting strategy.
Founder & Marketing Strategist at THE HUSTLE LEGACY
January 1, 2017 - January 1, 2021
Created and implemented brand marketing strategies for small businesses, leading client strategy sessions and translating goals into structured marketing plans.
Events & Marketing Coordinator at YMCA AT VIRGINIA TECH
January 1, 2015 - January 1, 2017
Led event coordination, including logistics, promotion, and execution, while managing volunteer teams and launching new initiatives.
Business Strategist & Marketing Consultant at SHARED VISION
January 1, 2025 - Present
Supported multi-client marketing initiatives, contributing to brand strategy and campaign execution across various industries.

Education

B.S. Marketing Management at Virginia Tech
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail