As a fourth-year marketing student, I am incredibly excited about opportunities to develop my skill set and gain practical experience. I am currently enrolled in online courses to finish my Bachelor of Business Administration degree by December 2025. My education has allowed me to develop a strong skillset in digital marketing and promotional material.
In the past year, I’ve worked as the Social Media Manager for Wandering In YYC, a Calgary-based social tourism company. I oversaw growth on Wandering In YYC’s social media pages, developed a content strategy that increased average views by 280% and content interaction by 384%, and managed partnerships with local businesses such as Spruce Meadows, Cowboys Casino, and Skip the Dishes. I also led a brand refresh to align with our target demographic. I completed a six-week internship at Kinea Training Centre auditing existing social media efforts and creating a strategy that drove web traffic and conversions, and I worked as a Marketing Assistant for One Cool Cookie in Nanaimo. I look forward to discussing opportunities further.
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