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I'm Tea Terzić, a product owner with CRM and digital marketing experience, specializing in loyalty programs, merchandising, and delivering high-end customer experiences. I collaborate with developers and UX designers to implement inventive functionalities, optimize workflows, and enhance the customer journey. I actively identify opportunities to improve digital processes and deliver solutions that drive engagement, efficiency, and measurable results.…I'm Tea Terzić, a product owner with CRM and digital marketing experience, specializing in loyalty programs, merchandising, and delivering high-end customer experiences. I collaborate with developers and UX designers to implement inventive functionalities, optimize workflows, and enhance the customer journey. I actively identify opportunities to improve digital processes and deliver solutions that drive engagement, efficiency, and measurable results.

Tea Terzić

Marketing Strategist, Growth Marketer, Product Marketer, +4

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I'm Tea Terzić, a product owner with CRM and digital marketing experience, specializing in loyalty programs, merchandising, and delivering high-end customer experiences. I collaborate with developers and UX designers to implement inventive functionalities, optimize workflows, and enhance the customer journey. I actively identify opportunities to improve digital processes and deliver solutions that drive engagement, efficiency, and measurable results.…I'm Tea Terzić, a product owner with CRM and digital marketing experience, specializing in loyalty programs, merchandising, and delivering high-end customer experiences. I collaborate with developers and UX designers to implement inventive functionalities, optimize workflows, and enhance the customer journey. I actively identify opportunities to improve digital processes and deliver solutions that drive engagement, efficiency, and measurable results.

Available to hire

I’m Tea Terzić, a product owner with CRM and digital marketing experience, specializing in loyalty programs, merchandising, and delivering high-end customer experiences.

I collaborate with developers and UX designers to implement inventive functionalities, optimize workflows, and enhance the customer journey. I actively identify opportunities to improve digital processes and deliver solutions that drive engagement, efficiency, and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Croatian

Fluent

English

Fluent

Italian

Advanced

Russian

Beginner

Work Experience

Loyalty Program Specialist at Valamar Riviera d.d.

November 30, 2024 - October 23, 2025

Managed CRM-driven loyalty initiatives, tested and edited transactional emails, and supported Oracle Responsys-driven campaigns. Created newsletters (transactional and promotional) using HTML/CSS with SQL understanding. Collaborated with developers, designers, marketing agencies, translators, and external stakeholders to implement loyalty programs; performed CMS-based content updates and supported COVID-era webshop migrations.

Camping Representative at Valamar Riviera d.d.

October 31, 2024 - October 23, 2025

Responsible for guest services at a camping site, managing check-ins/outs for 30 glamping tents and up to 150 guests. Provided exceptional guest service, addressed inquiries, and resolved issues promptly. Coordinated with staff for camp maintenance and served as primary guest contact. Developed a technical service form to inspect accommodations and track maintenance tasks.

Reservations Associate at Valamar Riviera d.d.

December 31, 2017 - October 23, 2025

Handled reservations, price lists, and content of accommodation units; managed billing and deposit returns for card business.

Apartment Manager (Apartments Finka Poreč) at Valamar Riviera d.d.

December 31, 2017 - October 23, 2025

Organized, communicated with guests, marketed and managed listings on various platforms (Booking.com, Airbnb, Google Business, etc.).

Volunteer Marketing Demonstrator at NGO Zona

December 31, 2017 - October 23, 2025

Promoted sustainable development and raised community awareness by designing project content for environmental protection; coordinated with partners for the MORE festival by the sea.

Sales & Brand Experience Specialist at Valamar Riviera d.d.

March 1, 2018 - November 1, 2024

Managed daily store operations and product sales; visual merchandising; coordinated with suppliers and managers; developed plans for listings and catalogues; monitored competition; allocated quantities by sales units and analyzed data; fieldwork and warehouse visits. Drove customer experience and brand presence in hospitality and retail contexts.

Sales & Brand Experience Specialist at Aura Proizvodi d.o.o.

April 1, 2017 - Present

Delivered high-end customer experiences in hospitality & retail; managed store operations, product assortment, visual merchandising, supplier communications; created plans and catalogs; optimized internal workflows, developed data-driven inventory controls and reporting; combined hospitality, retail, and marketing communications to support customer satisfaction and operational efficiency.