Tea Terzić
I'm Tea Terzić, a product owner with CRM and digital marketing experience, specializing in loyalty programs, merchandising, and delivering high-end customer experiences.
About
I’m Tea Terzić, a product owner with CRM and digital marketing experience, specializing in loyalty programs, merchandising, and delivering high-end customer experiences.
I collaborate with developers and UX designers to implement inventive functionalities, optimize workflows, and enhance the customer journey. I actively identify opportunities to improve digital processes and deliver solutions that drive engagement, efficiency, and measurable results.
- 9 years' experience
- Joined October 2025
Skills· 19
Languages
- CroatianFluent
- EnglishFluent
- ItalianAdvanced
- RussianBeginner
Industry experience
- Travel & Hospitality
- Professional Services
- Media & Entertainment
- Education
- Software & Internet
- Retail
Work experience· 7 roles
Managed CRM-driven loyalty initiatives, tested and edited transactional emails, and supported Oracle Responsys-driven campaigns. Created newsletters (transactional and promotional) using HTML/CSS with SQL understanding. Collaborated with developers, designers, marketing agencies, translators, and external stakeholders to implement loyalty programs; performed CMS-based content updates and supported COVID-era webshop migrations.
Responsible for guest services at a camping site, managing check-ins/outs for 30 glamping tents and up to 150 guests. Provided exceptional guest service, addressed inquiries, and resolved issues promptly. Coordinated with staff for camp maintenance and served as primary guest contact. Developed a technical service form to inspect accommodations and track maintenance tasks.
Managed daily store operations and product sales; visual merchandising; coordinated with suppliers and managers; developed plans for listings and catalogues; monitored competition; allocated quantities by sales units and analyzed data; fieldwork and warehouse visits. Drove customer experience and brand presence in hospitality and retail contexts.
Education· 6
Certifications and awards· 6
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