Lead and oversee production and content strategy; increased audience engagement by 136% through storytelling-led creative strategy and content direction; defined brand messaging and narrative frameworks to unify storytelling across touchpoints; strengthened brand relevance and audience connection; ensured messaging remained meaning-led and consistent across digital channels; translated brand strategy into content direction and improved communication clarity.

Marketing Manager at SER CASA

December 1, 2024 - December 1, 2024

Developed and implemented creative philosophy and content direction; led brand storytelling to strengthen online visibility and support acquisition efforts; aligned messaging with community needs and organizational positioning.

Brand Manager at Freelance

August 1, 2022 - August 1, 2022

Led brand development, narrative alignment, and digital storytelling strategy to improve audience engagement and brand clarity across client projects.

Public Affairs & Communications Officer at Love Limitless Ministries

December 1, 2020 - December 1, 2020

Led public messaging and content planning across digital channels; strengthened audience engagement by aligning communications with community needs and organizational positioning.

Education

BSc (Hons) Psychology - 2.1 at University of Portsmouth

September 1, 2013 - June 30, 2016

MSc Cognitive Psychology/Neuropsychology - DISTINCTION at University of Kent

September 1, 2016 - November 30, 2017

MSc Cognitive Psychology/Neuropsychology at University of Kent

September 1, 2016 - November 1, 2017

Qualifications

Branding: The Creative Journey Specialisation

January 1, 2023 - October 30, 2025

Adobe Marketing Specialist Professional Certificate

January 1, 2023 - October 30, 2025

Google Digital Marketing & E-commerce Professional Certificate

January 1, 2025 - October 30, 2025

Meta Social Media Marketing Professional Certificate

January 1, 2025 - October 30, 2025

University of Illinois Digital Marketing Specialization

January 1, 2024 - October 30, 2025

Digital Marketing Institute Social Media Marketing in Practice Specialisation

January 1, 2023 - October 30, 2025

IBM Digital Marketing and Growth Hacking with Gen AI Professional Certificate

January 1, 2025 - October 30, 2025

Google UX Design Professional Certificate

January 1, 2022 - October 30, 2025

Google Project Management Professional Certificate

January 1, 2022 - October 30, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Gaming, Travel & Hospitality, Professional Services, Consumer Goods, Retail, Software & Internet, Education