Teguh Prasongko E

Responsible for designing, developing, and managing the overall brand strategy of Mustika Rubberindo, to build a strong brand image and differentiate it from competitors. My main role and responsibility is to develop a brand strategy by building a unique brand identity, starting from determining the brand name, determining values, and positioning the brand in the market, to creating a strong brand identity. I also conduct "brand audits" to evaluate the brand's position in the market, collaborating with the marketing and creative teams to ensure all marketing materials and campaigns are aligned with the established brand strategy.

Responsible for designing, developing, and managing the rebranding strategy for one of Indonesia's legendary intercity bus transportation companies, PO Sumber Alam. My main role and responsibility was to develop a brand strategy by building a strong brand identity, determining values, positioning the brand in the market, and creating a new class of service for Sumber Alam, namely the New Generation Executive Class. I also conducted brand auditing to evaluate the brand's position in the market, collaborating with the marketing and creative teams to ensure that all marketing materials and campaigns were aligned with the established brand strategy.

Developed brand identity for Lokamooliz, focusing on innovation in electric vehicles.