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I am an industry-oriented research and analytics professional with a PhD in Business & Commerce and over 8 years of experience in market research, consumer behavior analysis, data analytics, and marketing strategy. I excel at turning complex data into practical insights that drive decision-making, innovation, and growth, with expertise in quantitative modeling, qualitative insights, and AI-driven consumer research. I am currently pursuing further studies at the University of Ferrara while seeking opportunities in industry research, analytics, or strategy roles. I am collaborative, detail-oriented, and comfortable working under pressure to deliver high-quality findings and impactful recommendations.…I am an industry-oriented research and analytics professional with a PhD in Business & Commerce and over 8 years of experience in market research, consumer behavior analysis, data analytics, and marketing strategy. I excel at turning complex data into practical insights that drive decision-making, innovation, and growth, with expertise in quantitative modeling, qualitative insights, and AI-driven consumer research. I am currently pursuing further studies at the University of Ferrara while seeking opportunities in industry research, analytics, or strategy roles. I am collaborative, detail-oriented, and comfortable working under pressure to deliver high-quality findings and impactful recommendations.

Dr. Muhammad Tehmas Akram

Content Producer, Data Analyst, Marketing Strategist, +2

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I am an industry-oriented research and analytics professional with a PhD in Business & Commerce and over 8 years of experience in market research, consumer behavior analysis, data analytics, and marketing strategy. I excel at turning complex data into practical insights that drive decision-making, innovation, and growth, with expertise in quantitative modeling, qualitative insights, and AI-driven consumer research. I am currently pursuing further studies at the University of Ferrara while seeking opportunities in industry research, analytics, or strategy roles. I am collaborative, detail-oriented, and comfortable working under pressure to deliver high-quality findings and impactful recommendations.…I am an industry-oriented research and analytics professional with a PhD in Business & Commerce and over 8 years of experience in market research, consumer behavior analysis, data analytics, and marketing strategy. I excel at turning complex data into practical insights that drive decision-making, innovation, and growth, with expertise in quantitative modeling, qualitative insights, and AI-driven consumer research. I am currently pursuing further studies at the University of Ferrara while seeking opportunities in industry research, analytics, or strategy roles. I am collaborative, detail-oriented, and comfortable working under pressure to deliver high-quality findings and impactful recommendations.

Available to hire

I am an industry-oriented research and analytics professional with a PhD in Business & Commerce and over 8 years of experience in market research, consumer behavior analysis, data analytics, and marketing strategy. I excel at turning complex data into practical insights that drive decision-making, innovation, and growth, with expertise in quantitative modeling, qualitative insights, and AI-driven consumer research.

I am currently pursuing further studies at the University of Ferrara while seeking opportunities in industry research, analytics, or strategy roles. I am collaborative, detail-oriented, and comfortable working under pressure to deliver high-quality findings and impactful recommendations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Panjabi, Punjabi

Fluent

English

Fluent

Italian

Beginner

Work Experience

Lecturer at Department of Management Sciences, COMSATS University Islamabad, Vehari Campus

January 18, 2019 - Present

Preparing and delivering lectures on marketing topics including Consumer Behavior, Digital Marketing, Research Methodology I & II, Marketing Strategy and Advertising. Designing syllabi, lectures, assignments, exams, and materials; supervising dissertations and practical marketing projects. Engaging in academic research in marketing; publishing papers, presenting at conferences; participating in faculty meetings and ongoing professional development.

Research Assistant at Department of Commerce, The Islamia University of Bahawalpur, Pakistan

March 4, 2015 - Present

Conducted literature reviews, gathered primary/secondary data, and assisted in data entry into SmartPLS, SPSS, R, Excel, AMOS, and NVivo. Helped design questionnaires and research tools, contributed to writing research papers and proposals, and supported clarity and quality of research reports.

Marketing Executive Intern at Prosperity Weaving Mills Ltd. (Nagina Group of Companies) – Lahore, Pakistan

June 17, 2013 - July 27, 2013

Gathers and analyzes market trends and consumer preferences; collects customer feedback via surveys and focus groups; monitors competitors’ marketing campaigns; supports CRM data maintenance and customer inquiries.

Marketing Executive Intern at Pak Suzuki Motor Co. Ltd. – Vehari, Pakistan

June 28, 2012 - August 27, 2012

Researched competitors’ campaigns, gathered customer feedback, assisted in developing marketing campaigns for product launches and promotions, and supported creation of marketing collateral and promotional materials.