An established e-commerce business with a strong SEO foundation wanted to expand their reach in the UK market. They were already ranking for several keywords but needed a strategy to secure top positions and increase conversions.

Challenges:
Competitive industry with well-established competitors.
Needed to increase visibility for UK-specific searches.
Existing SEO strategy required refinement to maximise growth.

Strategy & Execution:
Advanced Keyword Expansion: Identified new UK-specific keyword opportunities with high purchase intent.
Content Optimisation: Refined product descriptions, category pages, and blog content with localised keywords.
Technical SEO Enhancements: Improved site speed, mobile-friendliness, and structured data for better rankings.
Authority Building: Acquired high-quality backlinks from UK-based sites and influencers.
User Experience & CRO (Conversion Rate Optimisation): Enhanced navigation, improved internal linking, and optimised call-to-actions (CTAs) for better user engagement.

Results:
After 6 months, 19+ keywords ranked in the top 3 positions on Google UK.
Increased organic traffic, leading to higher conversion rates.
Strengthened brand authority in the UK market.

A local cleaning business approached me with the challenge of increasing their online presence. Despite having a functional website, they were not ranking for any keywords on Google, which meant their potential customers couldn’t find them.

Challenges:
No keyword rankings.
Poor on-page SEO structure.
No local SEO optimisation.
Lack of backlinks and domain authority.

Strategy & Execution:
Comprehensive Keyword Research: Identified industry-relevant, high-traffic, and low-competition keywords to target.
On-Page SEO Optimisation: Improved meta titles, descriptions, header tags, and internal linking.
Content Strategy: Created optimised service pages and blog content to target specific search queries.
Local SEO Enhancements: Optimised Google My Business (GMB) listing, built citations, and encouraged customer reviews.
Backlink Building: Secured high-quality backlinks from local directories and relevant industry websites.

Results:
Within a few months, the business started appearing in search results.
More than 10 keywords ranked on Google, driving consistent organic traffic.
Increased local visibility and leads through optimised GMB listing.

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