Available to hire
I’m Temitope Benson D., a digital experience leader based in Toronto with 10+ years of end-to-end WordPress ownership, pre-login web strategy, and performance-driven digital ecosystems. I specialize in building WordPress sites from scratch—custom themes, SEO architecture, IA, and robust vendor delivery pipelines—while guiding governance at enterprise scale for Canada’s largest privately owned media portfolio (50M+ monthly pageviews).
I combine strategic product leadership with hands-on delivery, leading cross-functional teams through complex platform migrations across six verticals, shaping pre-login and public-facing experiences, and driving growth through data-informed UX, content workflows, and landing page strategy. Based in Toronto, I’m open to hybrid roles.
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Language
English
Fluent
Work Experience
Principal Consultant, Web and Digital Experience at Swash Digital
May 1, 2025 - PresentLead end-to-end WordPress delivery across six verticals (eCommerce, media, publishing, LMS, podcast platforms, and corporate sites); build custom themes, configure plugins, manage staging, and oversee cloud hosting. Own the full web delivery lifecycle from discovery and IA through wireframing, UI design in Figma, development, SEO architecture, and launch; collaborate with core WordPress developers and independently deliver complete builds. Currently prototyping an AI-powered web studio to automate requirements capture, generate sitemaps and wireframes via API, export UI designs to Figma, and provision fully staged WordPress environments with cloud hosting end-to-end. Oversee paid media strategy and performance for SME/startup clients; define acquisition KPIs and ROI reporting using the AARRR framework. Built Swash Engage for brand interaction and loyalty; advise on pre-login website strategy, conversion architecture, and content workflows.
Product Manager, Digital Platforms and Web at St. Joseph Communications
June 1, 2022 - July 1, 2023Directed digital platform strategy and delivery across Maclean's, Toronto Life, Today's Parent, Hello Canada, and Canadian Business (50M+ monthly pageviews). Led the CMS migration from WordPress to a custom platform, defining governance, template architecture, content models, SEO redirects, and performance benchmarks; delivered a 15% improvement in site performance and ad monetization. Set WordPress standards across the portfolio, managed external developers, and implemented a CDP to expand first-party ad inventory by 20%. Executed data-driven digital acquisition campaigns and maintained alignment with growth objectives.
Product Manager at Canadian Women & Sport
April 1, 2024 - January 31, 2025Owned the digital web and platform ecosystem across multiple assets; managed public-facing WordPress sites, landing pages, forms, and assessment tools. Led Field of Play v2.0 (built on Bubble) as the LMS and program administration platform, driving full product lifecycle from PRD to launch. Platform launch produced a 225%+ surge in program applications, directly supporting the Gender Equity Playbook campaigns. Retained on contract to complete platform documentation, staff training, and delivery handoff after departure.
Product Delivery Manager at Wellness Together Canada (Stepped Care Solutions)
October 1, 2023 - April 30, 2024Inherited an 18-month backlog on a headless CMS (Contentful) and PocketWell iOS/Android app serving 2M+ registered users. Implemented a full delivery framework with intake, sprint cadence, documentation, UAT, and post-launch tracking via Mixpanel. Coordinated content operations and platform releases (MFA security upgrades, Quick Exit, Platform Search, Self-Assessment Dashboard, Zendesk integration, telehealth enhancements). Rebuilt vendor accountability and led platform shutdown with HIPAA/PIPEDA compliance review and asset handoff.
Senior Product Manager (Consultant) at Swash Digital
March 1, 2021 - May 31, 2022Delivered a public-facing WordPress event ticketing and membership portal for First Work, handling SEO architecture, URL structure, metadata, IA, and Salesforce CRM integration from discovery through launch. Designed and delivered a Bluetooth beacon-based AdTech platform for Netflix. Built WordPress solutions for Canadian clients including Open Heavens Calgary, SERV Food Bank, and others, driving end-to-end delivery from architecture to launch.
Digital Project Coordinator at Dementia Society of Ottawa and Renfrew County
November 1, 2021 - February 28, 2022Managed the full website redesign engagement, overseeing RFP/vender selection, site architecture review, wireframes and UI approvals, development milestones, UAT coordination, and launch.
Delivery Lead, West and Central Africa at Out There Media
May 1, 2019 - February 28, 2021Deployed the Mobucks mobile advertising platform across Nigeria, Ghana, and Côte d'Ivoire; established direct MTN partnerships and reached 120M+ mobile users; delivered campaigns with ~85% delivery rates and 14% higher CTR than benchmarks. Managed cross-functional delivery across regional agencies, the Vienna engineering team, and four MTN country partners; led platform localization and feature prioritization.
Lead Product Manager at Sponge Limited (Lagos)
July 1, 2017 - April 30, 2019Built a B2B engagement platform generating substantial revenue; delivered digital campaigns for Coca-Cola, Maggi, and Nescafe, overseeing end-to-end product delivery from discovery to launch.
Operations Manager West Africa at Brandtone
April 1, 2016 - June 30, 2017Managed API platform integrations across West Africa for Unilever, Gates Foundation, and Pfizer; coordinated cross-border delivery and client engagements.
Product Manager, Digital Platforms and Web at St. Joseph Communications (SJC)
June 1, 2022 - July 1, 2023Directed platform strategy and CMS migration from WordPress to a custom platform; defined governance standards, template architecture, content models, SEO redirects, and performance benchmarks, delivering 15% site performance and monetization gains. Set portfolio WordPress standards and led external developers to ensure consistency; implemented a CDP expanding first-party ad inventory by 20%.
Lead Product Manager at Sponge Limited
July 1, 2017 - April 1, 2019Built a B2B engagement platform generating 60-70% of company revenue; led digital campaigns for Coca-Cola, Maggi, and Nescafe.
Account Manager at Terragon Group
September 1, 2014 - March 1, 2016Generated $5.5M in subscription revenue across Etisalat and Airtel networks within 18 months.
Education
B.Sc. Computer Science at Lagos State University
January 11, 2030 - March 4, 2026Two-Sided Markets from APIs to Feature Roadmaps at MIT
January 1, 2023 - March 4, 2026Product Leadership at BrainStation
January 1, 2024 - March 4, 2026Venture Operations at Schulich/York University
January 1, 2025 - March 4, 2026Managing the Company of the Future at London Business School
January 1, 2021 - March 4, 2026Ethics in the Age of Generative AI at LinkedIn Learning
January 1, 2025 - March 4, 2026B.Sc. Computer Science at Lagos State University
January 11, 2030 - March 4, 2026Qualifications
B.Sc. Computer Science
January 11, 2030 - March 4, 2026Digital Platforms: Two-Sided Markets from APIs to Feature Roadmaps
January 1, 2023 - March 4, 2026Product Leadership
January 1, 2024 - March 4, 2026Venture Operations
January 1, 2025 - March 4, 2026Managing the Company of the Future
January 1, 2021 - March 4, 2026Ethics in the Age of Generative AI
January 1, 2025 - March 4, 2026Two-Sided Markets from APIs to Feature Roadmaps
January 1, 2023 - March 4, 2026Product Leadership
January 1, 2024 - March 4, 2026Venture Operations
January 1, 2025 - March 4, 2026Managing the Company of the Future
January 1, 2021 - March 4, 2026Ethics in the Age of Generative AI
January 1, 2025 - March 4, 2026Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Education
Skills
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