Hi, I’m Jason Broadnax, an Acquisition & Conversion Architect with 18+ years of building end-to-end demand generation and revenue systems for B2B and B2C brands. I specialize in SEM/PPC, SEO, CRO, attribution, analytics, and full-funnel acquisition strategy—designing systems that move from traffic and lead generation through conversion, retention, and revenue. I work across fractional, contract, and long-term remote engagements, leading full-funnel audits, performance builds, landing-page and intake-flow optimization, and the implementation of rigorous, repeatable marketing processes. My industry experience spans finance, commercial and personal risk management, entertainment, healthcare, and premium retail, and I’ve partnered with agencies, publishers, and growth-focused teams to scale performance responsibly.…

Jason L. Broadnax

Hi, I’m Jason Broadnax, an Acquisition & Conversion Architect with 18+ years of building end-to-end demand generation and revenue systems for B2B and B2C brands. I specialize in SEM/PPC, SEO, CRO, attribution, analytics, and full-funnel acquisition strategy—designing systems that move from traffic and lead generation through conversion, retention, and revenue. I work across fractional, contract, and long-term remote engagements, leading full-funnel audits, performance builds, landing-page and intake-flow optimization, and the implementation of rigorous, repeatable marketing processes. My industry experience spans finance, commercial and personal risk management, entertainment, healthcare, and premium retail, and I’ve partnered with agencies, publishers, and growth-focused teams to scale performance responsibly.…

Available to hire

Hi, I’m Jason Broadnax, an Acquisition & Conversion Architect with 18+ years of building end-to-end demand generation and revenue systems for B2B and B2C brands. I specialize in SEM/PPC, SEO, CRO, attribution, analytics, and full-funnel acquisition strategy—designing systems that move from traffic and lead generation through conversion, retention, and revenue.

I work across fractional, contract, and long-term remote engagements, leading full-funnel audits, performance builds, landing-page and intake-flow optimization, and the implementation of rigorous, repeatable marketing processes. My industry experience spans finance, commercial and personal risk management, entertainment, healthcare, and premium retail, and I’ve partnered with agencies, publishers, and growth-focused teams to scale performance responsibly.

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Language

English
Fluent
German
Intermediate

Work Experience

Self-Employed (operating as Cognadic Strategies) at Self-Employed
April 4, 2016 - Present
Since 2016, I’ve worked independently across paid media strategy, landing-page optimization, funnel design, lead-capture systems, and performance-focused WordPress builds for service businesses, lead-gen programs, and growth-oriented teams. I currently present this work under Cognadic Strategies. Selected work has included Big Think, Click Giant, Simplefill, Magpie Games, UNM, Surety Bond Pros, Seaco, Absolute Surety, Crosby Insurance Group, and Palmetto State Properties. I’ve managed Google Ads and Microsoft Ads hands-on, built end-to-end acquisition and conversion systems, designed conditional-logic intake and routing flows, and audited underperforming SEM campaigns that contributed to estimated conversion lifts of 10–30% across several campaigns.
Performance Strategy & Media Buying Consultant at Independent Consultant | Selected Client Engagements
December 16, 2012 - March 10, 2016
Led performance consulting and media-buying engagements across search, video, and partner inventory, helping agencies, advertisers, publishers, insurers, and media organizations improve traffic quality, funnel efficiency, and revenue outcomes. Work included acquisition strategy, lead-funnel optimization, monetization planning, and campaign performance analysis for clients including Visible Measures, BET Networks, Bankrate, Investopedia, Southern State Insurance Services, Fred Loya, Allstate, 220 Group, and BBDO.
Business Development Manager at adMarketplace
November 8, 2010 - December 6, 2012
Served as adMarketplace’s first Business Development Manager, helping build the department from the ground up by formalizing core processes, training new team members, and developing a strong book of IO-backed opportunities. Managed CPC, CPV, and CPM inventory deals, publisher relationships, and performance campaigns across search and partner media. Expanded publisher and inventory relationships with partners including Job.com, Salary.com, NBCUniversal, and Condé Nast properties, and contributed to six-figure monthly revenue growth through content licensing, inventory packaging, and advertiser development. Built a deep working understanding of how performance media is bought, sold, optimized, and monetized across advertisers, publishers, and networks.
Business Development Manager at Independent Television News (ITV) / ITV Source NYC
September 7, 2008 - November 4, 2010
Led business development for ITV and ITV Source (NYC), licensing news and archival footage to filmmakers, agencies, broadcasters, and other institutional buyers. Managed relationship-driven sales around footage access and usage rights, helping connect client content needs with available media assets and revenue opportunities.
Senior Account Executive at Miva Media
May 21, 2006 - August 8, 2008
Worked in performance search sales in an arbitrage-heavy environment, selling clicks and learning the mechanics of SEM from the inside. The role functioned as a real boot camp in search economics—building hands-on understanding of traffic quality, keyword demand, monetization, advertiser goals, and how performance campaigns are bought, sold, and optimized.

Education

Industrial Design Studies (non-degree) at Pratt Institute
September 2, 1996 - June 16, 2000
High School Diploma at Montclair High School
January 11, 2030 - June 20, 1995

Qualifications

GA4 Certification
February 8, 2026 - February 8, 2027
Google Analytics Cert.
Google Ads Search Certification
January 11, 2030 - February 2, 2026
HubSpot Reporting Certification
January 11, 2030 - February 2, 2026

Industry Experience

Media & Entertainment, Financial Services, Healthcare, Professional Services, Retail, Software & Internet
    paper Magpie Games | Retailer Acquisition & Sales System

    ![Retailer Program](https://www.twine.net/signin

    Built and supported a retailer acquisition and sales system designed to strengthen how the business attracted, organized, and converted interest from retail partners. The work focused on creating a clearer path from outreach and demand generation through inquiry handling, sales flow, and operational follow-through.

    This project combined acquisition thinking with practical systems design, helping connect marketing, sales activity, and process structure rather than treating them as separate functions. The result was a more organized and conversion-aware framework for retailer growth, with stronger alignment between inbound interest, partner communication, and downstream sales activity.

    paper Cognadic Strategies | Website & Conversion Systems Build

    ![Cognadic Build](https://www.twine.net/signin

    I designed and built the Cognadic Strategies site as both a brand platform and a working demonstration of my acquisition and conversion approach. The project included positioning, messaging, site architecture, conversion-focused copy, WordPress buildout, and the design of lead-capture and intake systems aligned to paid traffic and business goals.

    The build focused on clear service presentation, high-scan page structure, stronger CTA flow, and lower-friction conversion paths. I also developed the underlying systems around forms, routing logic, funnel structure, and process documentation so the site could function as more than a brochure—it could support real lead generation, qualification, and delivery operations.

    Live site: cognadic.com

    paper Cumulus Media | SEM Audit & Campaign Rescue

    ![Cumulus SEM Audit and Campaign Rescue](https://www.twine.net/signin

    Contracted to review and improve underperforming SEM campaigns for Cumulus Media clients in the Albuquerque market. I audited account structure, identified issues tied to over-automated agency setups, and developed optimization plans focused on tighter campaign control, stronger targeting, and better alignment between paid traffic and conversion goals.

    This work centered on diagnosing performance problems, reducing inefficiencies, and giving client accounts a more disciplined path to improvement. Across several campaigns, the resulting optimization plans contributed to an estimated 10–30% lift in conversions.

    paper Commercial Risk Lead Generation Systems

    ![Commercial Risk Lead Generation Systems](https://www.twine.net/signin

    Built and operated branded, exclusive lead-generation systems for commercial risk brokers, combining paid acquisition, landing-page alignment, lead-flow structure, and conversion-focused optimization to improve lead quality and support stronger downstream sales outcomes.

    This work focused on connecting traffic quality, funnel design, and business economics rather than treating leads as a volume game. Across these systems, modeled impact reached approximately $31M–$39M in premium influenced and $3.3M–$4.7M in annual brokerage commission.

    That keeps the strong proof point, stays close to the résumé language, and avoids over-assigning the case to one company or office. The résumé already supports the phrasing “commercial risk brokers” and “modeled impact,” which is exactly why this is the safest version.

    paper Personal Auto Lead Generation System

    ![Personal Auto Lead Generation System](https://www.twine.net/signin

    Built and operated branded, exclusive lead-generation systems for personal auto programs in competitive and higher-friction markets. The work combined paid acquisition, landing-page alignment, lead-flow structure, and conversion-focused optimization to improve lead quality and support stronger downstream sales performance.

    This project required disciplined control over traffic quality, funnel flow, and conversion economics in a category where efficiency and qualification mattered more than raw lead volume. Across these systems, modeled impact reached approximately $3.1M–$4.7M in premium influenced and roughly $0.37M–$0.56M in annual brokerage commission.

    paper Publisher & Inventory Strategy | Search, Video & Rev-Share Partnerships

    ![Publisher and Inventory Strategy](https://www.twine.net/signin

    Led media-buying and inventory strategy work across search, video, and partner channels, structuring CPC, CPV, CPM, and rev-share programs to improve traffic quality, campaign efficiency, and monetization outcomes. This work included evaluating inventory sources, aligning supply to campaign goals, and managing the relationship between traffic quality, conversion flow, and business economics.

    I also negotiated and managed publisher partnerships designed to improve yield and downstream conversion performance, including premium inventory placements and tightly targeted delivery strategies. The work combined buying discipline, partner management, and performance analysis rather than treating media as a simple volume purchase.