Available to hire
I am a Product Designer with experience across B2C and B2B products, including mobile apps, web apps, websites, SaaS platforms, and dashboards. I focus on understanding the business, users, and the overall context to identify real needs and craft solutions that align with them.
Empathy is at the core of my approach. My creativity, critical thinking, and data-driven mindset guide me to deliver end-to-end design processes that solve real user problems and drive measurable business impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Product Designer at PT Global Urban Essential
March 1, 2023 - November 9, 2025Designed Sales Force mobile app for sales representatives with AI-powered visit planning that increased effective visits and sales by 23%. Built CRM platform with AI agent and targeted campaign features, boosting responsiveness by 99% and increasing campaign conversions by 18%. Created AI-powered assistant for doctors to suggest medications based on diagnosis and brand priority, increasing prioritized prescriptions by 47%. Designed dashboards for managerial insights and strategic planning. Built a healthcare booking platform connecting users with preferred services and clinics, unlocking a new revenue stream contributing 26% of company income. Implemented prescription redemption flow, increasing redemption rate by 23%. Designed digital screening feature and SaaS interface, enabling faster processing and attracting more brand partnerships through trackable data access.
Product Designer at Lemonilo
February 1, 2023 - February 1, 2023Designed Sales Force app for stock input and performance tracking to help sales leaders optimize strategy based on outlet-level data. Built chatbot flow to assist CS in handling repetitive queries, improving responsiveness by 99% and satisfaction by 8%. Created NPS survey configuration and entry points, helping marketing gather user feedback and increasing fulfillment by 16%.
Contract Product Designer at Dipay
December 1, 2021 - December 1, 2021Contributed as a Product Designer for Fintech projects, delivering UI/UX work across Dipay web and mobile products, including the Dipay Digital Wallet, Dipay Website, and Dipay Merchant solutions.
Intern UI/UX Designer at Startup Commons Global (Digiole) Edu-Tech
April 1, 2021 - April 1, 2021Supported UX research and UI design for an EdTech platform, assisting with user flows, wireframes, and visual design during an internship.
Product Designer at PT Global Urban Essensial
March 1, 2023 - PresentAs a Full Time Product Designer in Health Tech, I designed and shipped multiple healthcare-focused products, including a Sales Force app with AI-powered visit planning to optimize field activities and increase effective visits, a CRM platform with AI-assisted features and targeted campaigns to boost responsiveness and conversion, an AI assistant for doctors to suggest medications based on diagnosis and brand priority, and dashboards for managerial insights. I also contributed to a healthcare booking platform connecting users with preferred services and clinics, a prescription redemption flow to improve redemption rates, and a data-access driven SaaS interface for partnerships.
Product Designer at Lemonilo
December 1, 2021 - February 28, 2023Designed Sales Force app for stock input and performance tracking; built chatbot flow to assist CS in handling repetitive queries, improving responsiveness and CSAT; created NPS survey configuration and entry points to aid marketing in gathering user feedback and improving fulfillment.
UI/UX Designer Intern at Dipay
May 1, 2021 - December 1, 2021Contributed UI/UX design work during internship, supporting product initiatives in fintech space and helping refine user flows, visuals, and interaction patterns.
UI/UX Designer Intern at Startup Commons Global (Digiole) - Edu-Tech
January 1, 2021 - April 1, 2021Supported design efforts for educational technology products, contributing to user research, interface design, and prototype testing.
Education
Bachelor of Management at Parahyangan Catholic University
January 1, 2016 - January 1, 2020Bachelor of Management at Parahyangan Catholic University
January 1, 2016 - January 1, 2020Qualifications
Industry Experience
Healthcare, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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