Olive is a growth-oriented marketing professional with experience driving revenue and market expansion through data-led strategy and commercial initiatives. With a strong understanding of customer behavior and performance metrics, she crafts and leads data-driven marketing initiatives that transform demand into measurable and sustainable revenue impact.…

Teresa Olivia Luhur

Olive is a growth-oriented marketing professional with experience driving revenue and market expansion through data-led strategy and commercial initiatives. With a strong understanding of customer behavior and performance metrics, she crafts and leads data-driven marketing initiatives that transform demand into measurable and sustainable revenue impact.…

Available to hire

Olive is a growth-oriented marketing professional with experience driving revenue and market expansion through data-led strategy and commercial initiatives.

With a strong understanding of customer behavior and performance metrics, she crafts and leads data-driven marketing initiatives that transform demand into measurable and sustainable revenue impact.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Growth Marketing at Lapak Gaming
December 1, 2024 - Present
Scaled GMV across ID, PH, and MY markets through a full-funnel growth strategy. Collaborated with local and international partners to expand market reach and commercial impact. Led integrated marketing campaigns (social, community, and ads) to drive qualified traffic and brand visibility. Ran promotional and pricing strategy to grow conversions and revenue performance. Leveraged user and campaign data to optimize funnel growth and overall business performance. Drove market expansion by translating user behavior insights into new audience acquisition strategies and incremental revenue opportunities.
Product Marketing at Bukalapak
February 1, 2022 - December 1, 2023
Managed 70+ in-app communication channels across Marketplace and Mitra. Independently developed and executed in-app campaign strategies. Led end-to-end planning and rollout of marketplace campaigns. Executed KOL and community campaigns to drive awareness and penetration. Oversaw core marketing operations for Bukalapak Gaming. Produced a product portfolio including Virtual Product, Merchandise, Kartu Prakerja, and FM CG products. Achieved all-time high Virtual Product MTU and contributed to ~182% YoY growth. Recognized with Innovation & Improvement Award for Marketing Campaign in January 2022.

Education

Bachelor of Social Science (Communication, Advertising Concentration) at Universitas Indonesia
January 11, 2030 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet