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Growth & Performance Marketing Manager with 10+ years of experience driving acquisition and revenue for global brands (eBay, ŠKODA AUTO). Expert in multi-channel paid media ads (Meta, Google, TikTok, LinkedIn), funnel optimization, and data-led experimentation across 20+ EMEA markets. Owned monthly budgets of $300K–$500K and led cross-functional teams to scale sales and subscriptions via rigorous A/B testing, creator partnerships and SEM optimization. Selected outcomes: improved ROAS by 190% and reducing CAC by 18%, +30% subscription growth and e-comm sales, -18% cost in standout Black Friday performance.…Growth & Performance Marketing Manager with 10+ years of experience driving acquisition and revenue for global brands (eBay, ŠKODA AUTO). Expert in multi-channel paid media ads (Meta, Google, TikTok, LinkedIn), funnel optimization, and data-led experimentation across 20+ EMEA markets. Owned monthly budgets of $300K–$500K and led cross-functional teams to scale sales and subscriptions via rigorous A/B testing, creator partnerships and SEM optimization. Selected outcomes: improved ROAS by 190% and reducing CAC by 18%, +30% subscription growth and e-comm sales, -18% cost in standout Black Friday performance.

Tereza Pokorná

Digital Marketer, Growth Marketer, Marketing Strategist, +4

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Growth & Performance Marketing Manager with 10+ years of experience driving acquisition and revenue for global brands (eBay, ŠKODA AUTO). Expert in multi-channel paid media ads (Meta, Google, TikTok, LinkedIn), funnel optimization, and data-led experimentation across 20+ EMEA markets. Owned monthly budgets of $300K–$500K and led cross-functional teams to scale sales and subscriptions via rigorous A/B testing, creator partnerships and SEM optimization. Selected outcomes: improved ROAS by 190% and reducing CAC by 18%, +30% subscription growth and e-comm sales, -18% cost in standout Black Friday performance.…Growth & Performance Marketing Manager with 10+ years of experience driving acquisition and revenue for global brands (eBay, ŠKODA AUTO). Expert in multi-channel paid media ads (Meta, Google, TikTok, LinkedIn), funnel optimization, and data-led experimentation across 20+ EMEA markets. Owned monthly budgets of $300K–$500K and led cross-functional teams to scale sales and subscriptions via rigorous A/B testing, creator partnerships and SEM optimization. Selected outcomes: improved ROAS by 190% and reducing CAC by 18%, +30% subscription growth and e-comm sales, -18% cost in standout Black Friday performance.

Available to hire

Growth & Performance Marketing Manager with 10+ years of experience driving acquisition and revenue for global brands (eBay, ŠKODA AUTO).
Expert in multi-channel paid media ads (Meta, Google, TikTok, LinkedIn), funnel optimization, and data-led experimentation across 20+ EMEA markets.
Owned monthly budgets of $300K–$500K and led cross-functional teams to scale sales and subscriptions via rigorous A/B testing, creator partnerships and SEM optimization.
Selected outcomes: improved ROAS by 190% and reducing CAC by 18%, +30% subscription growth and e-comm sales, -18% cost in standout Black Friday performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

Czech

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Portuguese

Intermediate

Work Experience

Growth Digital Marketing Manager at eBay UK

January 1, 2023 - Present

Leading growth-focused digital marketing initiatives leveraging paid media, creative campaigns, and strategic brand activations to drive business results and audience engagement for the UK market.

Social Media & Project Manager at Optimist Agency

January 1, 2023 - August 21, 2025

Managed social media and project operations coordinating campaigns to elevate brand presence and engagement.

Digital Marketing, Social Media & E-commerce Specialist at MEVEA + Naturla b

January 1, 2022 - August 21, 2025

Directed innovative digital campaigns including UK TV show launches and record-breaking Black Friday initiatives. Coordinated global teams and agencies for cohesive brand messaging. Led ŠKODA AUTO’s global social media presence including paid campaigns, content delivery, and SEO/SEM strategy. Executed brand and performance campaigns for POETIKO Organic focusing on community engagement, growth, and e-commerce sales.

Social Media Performance / Digital Marketing Specialist at Mustard Agency

December 31, 2020 - August 21, 2025

Supported activation campaigns and media planning for ŠKODA AUTO and other EMEA clients. Coordinated content planning, budget tracking, and advertising across multiple digital platforms.