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I turn complex ideas into clear, compelling stories that connect brands with audiences. I specialize in building voice, tone, and strategy across digital and integrated campaigns—with a passion for authentic brand storytelling. I love partnering with cross-functional teams to translate technical concepts into accessible experiences, using data-driven insights to shape content cadence and narrative direction. My work spans enterprise tech, cloud, security, and AI, with a focus on creating authentic content that moves audiences and drives engagement.…I turn complex ideas into clear, compelling stories that connect brands with audiences. I specialize in building voice, tone, and strategy across digital and integrated campaigns—with a passion for authentic brand storytelling. I love partnering with cross-functional teams to translate technical concepts into accessible experiences, using data-driven insights to shape content cadence and narrative direction. My work spans enterprise tech, cloud, security, and AI, with a focus on creating authentic content that moves audiences and drives engagement.

Terri L. Schmidt

Writer, Copywriter, Brand Strategist, +2

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I turn complex ideas into clear, compelling stories that connect brands with audiences. I specialize in building voice, tone, and strategy across digital and integrated campaigns—with a passion for authentic brand storytelling. I love partnering with cross-functional teams to translate technical concepts into accessible experiences, using data-driven insights to shape content cadence and narrative direction. My work spans enterprise tech, cloud, security, and AI, with a focus on creating authentic content that moves audiences and drives engagement.…I turn complex ideas into clear, compelling stories that connect brands with audiences. I specialize in building voice, tone, and strategy across digital and integrated campaigns—with a passion for authentic brand storytelling. I love partnering with cross-functional teams to translate technical concepts into accessible experiences, using data-driven insights to shape content cadence and narrative direction. My work spans enterprise tech, cloud, security, and AI, with a focus on creating authentic content that moves audiences and drives engagement.

Available to hire

I turn complex ideas into clear, compelling stories that connect brands with audiences. I specialize in building voice, tone, and strategy across digital and integrated campaigns—with a passion for authentic brand storytelling.

I love partnering with cross-functional teams to translate technical concepts into accessible experiences, using data-driven insights to shape content cadence and narrative direction. My work spans enterprise tech, cloud, security, and AI, with a focus on creating authentic content that moves audiences and drives engagement.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Writer/Editor, Flight Simulator | Freelance at Microsoft

June 1, 1993 - May 1, 2000

Crafted in-product Help and SDK content; defined tone, structure, and style guides used for the Gaming Group.

Senior Technical Writer at F5 Networks

May 1, 2000 - August 1, 2001

Created technical customer-facing documentation with emphasis on clarity; mentored writers and established brand-aligned standards.

Site Planner, Writer-Editor | Freelance at Microsoft

September 1, 2001 - December 1, 2003

Defined editorial standards for Download Center; balanced content strategy with usability to improve clarity and engagement.

Writing Lead, Desktop Productivity Group | Freelance at Microsoft

February 1, 2004 - August 1, 2005

Led cross-functional teams to deliver clear customer communications; crafted in-product content that defined unboxing and setup experience.

Senior Copywriter at HL2

August 1, 2005 - May 1, 2007

Concepted and executed campaigns across digital, social, and print; focused on human-centric storytelling to clarify technical concepts.

Senior Copywriter at Y&R Group Seattle

June 1, 2007 - March 1, 2014

Wrote multi-channel creative across digital, broadcast, and print; partnered with art directors and strategists to elevate brand voice and campaigns, including global launches and MSN rebrand.

Senior Copywriter | Freelance at HackerAgency

March 1, 2014 - October 1, 2014

Concepted and wrote digital and direct marketing creative, using data insights to fuel sharp, emotionally resonant messaging.

Senior Writer, Content Strategist | Consultant at F5 Networks

May 1, 2014 - May 1, 2015

Led content strategy and global campaigns; collaborated with subject-matter experts to translate technical depth into accessible marketing content.

Senior Writer, Content Strategist at F5 Networks

May 1, 2015 - May 1, 2023

Developed the content strategy that drove the homepage redesign; led the cross-functional home page team, wrote headlines and copy, and used analytics to inform iterations; supported global campaigns.

Senior Writer, Content Strategist | Consultant at Nutanix

December 1, 2023 - August 1, 2025

Developed content strategy and curated content for a refreshed home page; shifted voice of the enterprise brand across digital media and cross-channel formats, including paid media, email, and social.