I’m a bilingual marketing and creative design consultant with over a decade of experience building brands across Canada. My work bridges strategy and aesthetics by developing complete brand identities, digital campaigns, and user experiences that connect meaningfully with audiences. I specialize in brand strategy, typography, color theory, and print design, combining traditional graphic design craftsmanship with modern digital execution. I have led rebrands, designed websites, and launched data-driven campaigns for clients in industries ranging from aesthetics and fitness to SaaS and retail. Proficient in Adobe Creative Suite, Figma, and marketing analytics tools, I combine visual direction with performance insight to create consistent and impactful design systems that elevate every brand I collaborate with.…

Vanja Tesic

I’m a bilingual marketing and creative design consultant with over a decade of experience building brands across Canada. My work bridges strategy and aesthetics by developing complete brand identities, digital campaigns, and user experiences that connect meaningfully with audiences. I specialize in brand strategy, typography, color theory, and print design, combining traditional graphic design craftsmanship with modern digital execution. I have led rebrands, designed websites, and launched data-driven campaigns for clients in industries ranging from aesthetics and fitness to SaaS and retail. Proficient in Adobe Creative Suite, Figma, and marketing analytics tools, I combine visual direction with performance insight to create consistent and impactful design systems that elevate every brand I collaborate with.…

Available to hire

I’m a bilingual marketing and creative design consultant with over a decade of experience building brands across Canada. My work bridges strategy and aesthetics by developing complete brand identities, digital campaigns, and user experiences that connect meaningfully with audiences.

I specialize in brand strategy, typography, color theory, and print design, combining traditional graphic design craftsmanship with modern digital execution. I have led rebrands, designed websites, and launched data-driven campaigns for clients in industries ranging from aesthetics and fitness to SaaS and retail.

Proficient in Adobe Creative Suite, Figma, and marketing analytics tools, I combine visual direction with performance insight to create consistent and impactful design systems that elevate every brand I collaborate with.

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Language

English
Fluent
French
Fluent
Bosnian
Fluent

Work Experience

Digital Marketing and Design Consultant at Clinique Elxyr
August 30, 2025 - Present
Created brand identity (logo, color palette, typography) and full brand guidelines; Led bilingual website design, SEO, and analytics; Directed UI/UX across site and social media to deliver a luxury-medical look; Implemented AI-enhanced workflows for visuals and content, improving output quality while reducing production costs; Collaborated with medical leadership to ensure compliant, patient-first communications.
Director of Operations and Marketing at CSM Développement Athlétique
August 1, 2025 - October 9, 2025
Directed marketing strategy and daily operations for a high-performance fitness center; Led rebranding and website redesign increasing organic traffic by 30% in six months; Implemented SEO and content strategies; Executed targeted membership campaigns; Supervised operations, staff scheduling, KPI tracking; Facilitated internal events and promotions to enhance loyalty.
Independent Marketing and Design Consultant at Allo Lumari
July 1, 2021 - Present
Delivered marketing and design solutions for diverse businesses; Created 30+ brand identities and guidelines; Launched integrated digital campaigns on Google Ads and Meta; Revamped client websites/e-commerce; Orchestrated social media strategies and analytics-based ROI recommendations.
Marketing and Design Specialist at Sherweb
June 29, 2023 - October 7, 2025
Designed marketing materials and branding for SaaS products and corporate campaigns; Produced digital assets for multi-channel campaigns; Built UI/UX prototypes for client portals; Developed trade show visuals and multimedia content; Coordinated cross-functional teams to implement integrated campaigns.

Education

Diploma in Graphic Design at Cégep de Sherbrooke
January 11, 2030 - June 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Other, Travel & Hospitality
    paper Clinique Elxyr - Medical Aesthetics Clinic

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    Client

    Clinique Elxyr / Elxyr - Medical Aesthetics Clinic

    Project Type

    Branding, Website, SEO, Copywriting & Web Development

    Clinique Elxyr – 360° Project: Branding, Copywriting, Design & Web Development

    Overall Mandate

    Create the entire brand universe for Clinique Elxyr, a medical aesthetics clinic located in Mont-Saint-Hilaire.

    • Logo design
    • Website development (UI/UX design + WordPress integration)
    • Complete content writing (brand voice, descriptions, calls to action)
    • Visual strategy & art direction
    • Local SEO optimization

    Logo & Visual Identity

    ![Header](https://www.twine.net/signin
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    The Elxyr logo embodies a rare editorial elegance, at the crossroads of discreet luxury and medical gentleness. Composed of custom serif typography, it marries calligraphic grace with typographic rigor. The “x” at the center, set with a small diamond evoking a sparkle or gleam, becomes the symbolic heart of the brand a visual alchemy between transformation, light, and precision.

    Each letter is crafted with fluidity and balance, playing with thick and thin strokes to evoke the delicacy of clinical gestures, while asserting a striking presence. This logo inspires confidence, serenity, and refinement three fundamental emotional pillars for a clientele seeking reassuring aesthetic care.

    Website and User Experience

    The website was designed to visually translate the professionalism and serenity of the clinic. The interface is deliberately streamlined:

    • Fluid and airy grid
    • Neutral palette with blue accents
    • Clear and modern typography
    • Intuitive navigation, facilitating easy appointment booking and treatment discovery

    ![Header](https://www.twine.net/signin
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    Copywriting

    The emphasis is on:

    • Quality of care
    • Safety of procedures
    • Enhancement of well-being

    Organic search engine optimization (SEO) strategy was integrated from the writing stage, with specific targeting of key expressions related to Mont-Saint-Hilaire and its region.

    Result

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    • A strong visual identity that inspires confidence and professionalism
    • A fluid, responsive website, ready to convert visitors into clients
    • An authentic, human, and accessible brand voice
    • A digital presence optimized to attract a local and qualified clientele
    paper CSM Développement Athlétique

    CSM Athletics

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    Client

    CSM Athletics

    ![Header](https://www.twine.net/signin

    Project Type

    Branding, Website, E-commerce Store

    Overview

    CSM Athletics is an independent gym located in Saint-Mathieu-de-Beloeil, focused on performance, discipline, and community spirit.

    Founded by training enthusiasts, CSM stands out for its raw, motivating, and inclusive atmosphere, where members commit to pushing beyond their limits. The client wanted to reposition their brand image to better reflect the gym’s identity: uncompromising, resolutely focused on effort and physical transformation.

    Mandate

    The objective was clear: modernize the CSM brand while preserving its soul. Here are the main deliverables:

    Visual Identity

    Creation of a strong graphic universe, inspired by industrial and dystopian aesthetics. Impactful typography, a dark palette punctuated with vibrant accents, and a raw and assertive artistic direction.

    ![Header](https://www.twine.net/signin

    Website (csmathletics.ca)

    • Restructured to maximize conversions: appointment booking, membership, contact
    • French copywriting rooted in a “no bullshit” mentality, valuing rigor, sweat, and brotherhood
    • Fluid user experience with clear calls to action and optimized integrations (social media, Google Reviews, contact form, etc.)
    • Responsive design for optimal rendering on mobile, tablet, and desktop

    ![Header](https://www.twine.net/signin

    Affiliated Store: Project Machine

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    In parallel, I developed the complete branding for Project Machine, the gym’s official clothing brand. It represents an extension of CSM’s DNA, translated into textile:

    “Discipline. Transformation. Eradication of excuses. You’re not wearing a t-shirt — you’re embracing a mentality.”

    Creative Direction

    Inspired by the dark-tech, cybernetic, and post-human universe. Each item is conceived as a piece of transformation.

    Immersive Product Descriptions

    Written in a narrative style, they merge dystopian storytelling with strong visual language.

    Mockups & Store Interface

    Integration of the store into the site’s ecosystem with fluid navigation between the gym’s universe and the brand.

    Result

    A coherent, impactful, and immersive branding that elevates CSM beyond a simple training center — into an ideology embodied by its community and extended through Project Machine.

    paper Good Doggo Club

    Good Doggo Club

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    Client

    Good Doggo Club

    Project Type

    Branding, Website, Online Store

    Complete Website Design

    Good Doggo Club is a quirky and humorous brand dedicated to dog lovers. I had the mandate to create all the branding, graphic design, and website around this playful universe.

    Branding & Graphics

    Development of the complete visual identity (excluding illustrations, provided by the client), establishment of a colorful and humorous style that extends to both t-shirts and accessories.

    Web Design & Development

    Creation of an e-commerce site on WordPress, with custom CSS / HTML / PHP integration to offer a fluid and engaging experience.

    ![Header](https://www.twine.net/signin
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    Mockups & Content

    Creative use of artificial intelligence to generate model visuals, reinforcing the fun and quirky aspect of the brand. All content (texts, integration, and staging) was produced by me.

    Products

    Declination of branding on original t-shirts and accessories, reflecting the unique and humorous tone of the brand.

    ![Header](https://www.twine.net/signin

    paper Sherweb

    Sherweb

    Employer

    Sherweb

    Duration

    September 2016 – July 2023

    Project Type

    Digital Asset Design, Web Page Design, PPC Banner Design

    Following brand guidelines while applying a forward-thinking style.

    ![Header](https://www.twine.net/signin

    Sherweb: A Job Where I Learned to Work in a Team

    Key Achievements

    • Web Mockup Creation - Development of wireframes and interactive prototypes, design of ergonomic and modern user interfaces for various products and campaigns

    • UI/UX Design - Optimization of user journeys and implementation of visual solutions consistent with Sherweb’s identity

    • Ebook Creation - Complete graphic design of educational and informative digital books, integrating careful layout and pleasant reading experience

    • Print Material Design - Production of corporate stationery (business cards, letterheads, etc.) in harmony with the graphic charter

    • Promotional Banners - Creation of advertising visuals adapted for campaigns on Facebook, LinkedIn, Google Ads, with particular attention to visual impact and compliance with each platform’s standards

    • Art Direction - Involvement in aesthetic orientations, project supervision for branding, and continuous adaptation of visual identity

    • Interdisciplinary Collaboration - Close work with marketing, development, and communication teams to ensure consistency and effectiveness of proposed graphic solutions

    ![Header](https://www.twine.net/signin
    ![Header](https://www.twine.net/signin
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    paper Neogen Pharma - Packaging Design

    Neogen

    #Visit the project on my personal portfolio

    Header

    A modern and impactful branding, supported by minimalist and differentiating packaging that values Neogen’s authenticity and scientific excellence.

    Year

    2023

    Services

    Branding, Graphic Design, Packaging

    Client

    Neogen Pharma

    Project Overview

    In collaboration with the team, I explored the essence of Neogen to visually express their obsession with purity and quality. I created a modern, refined visual identity where every detail – from logo to colors and typography – inspires confidence and professionalism.

    The packaging challenge required designs that catch the eye, reassure consumers, and stand out on shelves. I focused on minimalist yet impactful designs with clear ingredient transparency and consistent application across all physical and digital media.

    Header

    Color Palette

    Yellow (#fce121) - Main color embodying energy, vitality, and mental clarity
    Red (#e70033) - Accent for performance, action, and intensity
    Black (#00000) - Structure, professionalism, and scientific credibility

    Results

    The new identity allowed Neogen to:

    • Clearly differentiate from competition at product launch
    • Inspire more confidence through transparent packaging
    • Increase social media engagement and brand recognition
    • Strengthen internal team pride

    This project exemplifies successful collaboration where strategic design met business challenges while creating a memorable brand experience.