I'm a Senior Graphic Designer and Creative Lead with over 7 years' experience helping businesses turn complex ideas into clear, compelling visual communications. What sets me apart is that I don't just make things look good... I approach every project strategically. Having led the Design & Marketing department for a fast-growing proptech company, I understand how design, marketing and commercial objectives work together. This means I can contribute far beyond the creative execution, helping clients solve business problems, strengthen their brand positioning and drive measurable results. My experience spans everything from creating comprehensive brand guidelines for proptech companies and start-ups, through to high-impact sales presentations, marketing campaigns, websites, social media content, animation and large-scale advertising. I've white-labelled presentations and marketing collateral for major UK property brands including Purplebricks and YOPA, designed web pages and advertising featured on Rightmove, produced out-of-home campaigns for Northern Rail, whitepapers for Rentokil, event branding and signage for Geocale, animated video content for automotive brands, and social media campaigns for GOTO Group and OTD Studios. One of my proudest projects saw branding I created displayed on the main stage at Tribes Unite Festival 2025 at The Bowl. Whether I'm building a brand from scratch, designing a pitch-winning presentation, creating marketing assets or developing a complete visual identity, I bring a strategic mindset, senior-level experience and a genuine focus on helping clients achieve their goals.…

Tesni Williams

5.0 (2 reviews)

I'm a Senior Graphic Designer and Creative Lead with over 7 years' experience helping businesses turn complex ideas into clear, compelling visual communications. What sets me apart is that I don't just make things look good... I approach every project strategically. Having led the Design & Marketing department for a fast-growing proptech company, I understand how design, marketing and commercial objectives work together. This means I can contribute far beyond the creative execution, helping clients solve business problems, strengthen their brand positioning and drive measurable results. My experience spans everything from creating comprehensive brand guidelines for proptech companies and start-ups, through to high-impact sales presentations, marketing campaigns, websites, social media content, animation and large-scale advertising. I've white-labelled presentations and marketing collateral for major UK property brands including Purplebricks and YOPA, designed web pages and advertising featured on Rightmove, produced out-of-home campaigns for Northern Rail, whitepapers for Rentokil, event branding and signage for Geocale, animated video content for automotive brands, and social media campaigns for GOTO Group and OTD Studios. One of my proudest projects saw branding I created displayed on the main stage at Tribes Unite Festival 2025 at The Bowl. Whether I'm building a brand from scratch, designing a pitch-winning presentation, creating marketing assets or developing a complete visual identity, I bring a strategic mindset, senior-level experience and a genuine focus on helping clients achieve their goals.…

Available to hire

I’m a Senior Graphic Designer and Creative Lead with over 7 years’ experience helping businesses turn complex ideas into clear, compelling visual communications.

What sets me apart is that I don’t just make things look good… I approach every project strategically. Having led the Design & Marketing department for a fast-growing proptech company, I understand how design, marketing and commercial objectives work together. This means I can contribute far beyond the creative execution, helping clients solve business problems, strengthen their brand positioning and drive measurable results.

My experience spans everything from creating comprehensive brand guidelines for proptech companies and start-ups, through to high-impact sales presentations, marketing campaigns, websites, social media content, animation and large-scale advertising. I’ve white-labelled presentations and marketing collateral for major UK property brands including Purplebricks and YOPA, designed web pages and advertising featured on Rightmove, produced out-of-home campaigns for Northern Rail, whitepapers for Rentokil, event branding and signage for Geocale, animated video content for automotive brands, and social media campaigns for GOTO Group and OTD Studios.

One of my proudest projects saw branding I created displayed on the main stage at Tribes Unite Festival 2025 at The Bowl.

Whether I’m building a brand from scratch, designing a pitch-winning presentation, creating marketing assets or developing a complete visual identity, I bring a strategic mindset, senior-level experience and a genuine focus on helping clients achieve their goals.

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Language

English
Fluent

Work Experience

Head of Design Department - Merch at GOTO Group
September 1, 2020 - January 15, 2026
Lead the design department delivering merch, event signage for The Right Mortgage Show and the YOPA conference at The National Space Centre; managed long-term UI/UX web design project with Rightmove improving session time by 20%; produced digital ads, 2D animation, presentation decks and infographics for Purpblebricks and YOPA; led social media management with Mailchimp, Firetext and Hootsuite; grew followers organically by over 120% within 4 months and engagement by 45%; executed a follow-up email campaign resulting in 22 subscribes and 3 sign-ups; mentored marketing intern for 6 months.
Freelance Projects at Independent Freelance Projects
March 1, 2020 - September 1, 2020
Food menu – Dutch Fries; Ad video – Desi Chai Tea; Promo assets – Rivaro Travel Agency; branding guidelines, promo, social content, shoots (startup label OTD).
Freelance Creative at Creative Guerilla Agency
March 1, 2020 - September 1, 2020
Advertisements, reports & whitepapers for Rentokil, Northern Rail, CoCliCo.
Junior Graphic Designer at YourCash/Euronet
January 1, 2018 - January 1, 2020
Large format printing ATM wraps; redesigned and implemented ATM signage across Irish convenience stores increasing footfall by 30%.

Education

BA Design (2:1) at Goldsmiths, University of London
January 11, 2030 - January 1, 2017

Qualifications

BA Design
September 25, 2014 - June 16, 2017
Goldsmiths University

Industry Experience

Real Estate & Construction, Software & Internet, Financial Services, Travel & Hospitality
    GOTO Group branding and marketing material

    GOTO Group is a pro-tech company working with the largest estate agents in the UK.

    They lacked branding guidelines or a coherent visual system. I designed their new guidelines from scratch, and implemented this through a suite of presentations, marketing material, show banners, merchandise and website designs for a cohesive collection of reusable material.

    Music Academy branding, festival backdrop and presentation deck

    OTD is a music label containing multiple brands. They were performing at Tribes Unite, MK Bowl and needed full branding and animated backdrops to wow the audience. I designed a cohesive brand document tailored to the Drum and Bass music genre and audience, as well as hypnotic animated video backgrounds to play whilst the DJs performed.

    OTD has a sub-brand ‘Studios and Academy’ which also needed branding guidelines, but a much more professional, friendly and ‘child friendly’ approach as their main audience is children, parents and teachers. They also needed an engaging yet informative presentation to show to year 7-9’s at school assemblies to encourage an interest in DJing as a GCSE option and consequential lesson sign ups.

    Through the new branding guidelines I created them on another project, I forged a reusable PowerPoint presentation with timely animations, embedded videos, legible font, clear layouts and a balanced mix of text and image for a presentation suited to their audience.

    OTD report the presentation is always well received, children asking lots of questions at the end, and lesson sign up increased by 32% in schools they visited.

    Animated information video

    Euronext needed an animated information video to detail what is involved for a convenience store owner when they sign up to an ATM machine.

    This required story-boarding, illustration, music sourcing and animation. I worked closely with the sales department at Euronet to understand the logistics, USPs and core benefits that needed to be displayed.

    The result was an easy to follow, polished, appealing YouTube ready video the sales team could share as part of their offering/onboarding process. They saw a 25% increase in sign ups with this additional piece.

    Video can be found here:

    Instagram reel filming and editing for automotive detailing company

    I planned, shot and edited a 30 second promotional reel for ODK Waxes to showcase their Snow Foam product across Instagram.

    The goal was to:

    ✔ Increase brand awareness
    ✔ Showcase product quality in action
    ✔ Create content that actually holds attention

    From planning the shots through to motion graphics and final edit, everything was designed to be visually satisfying and clearly demonstrate the product’s benefits.

    Project details can be found here: https://www.twine.net/signin

    Investment company instagram post and magazine print

    Two difference concepts for a magazine advert and accompanying Instagram posts for investment company Apogem Capital.

    They work within a very niche area of investment, their audience values clarity, trust, and credibility above all else. This isn’t a space for overcomplicated visuals or trend-led design, instead it’s about having creative restraint, fostering confidence through simplicity.

    • A minimal, controlled colour palette
    • Clean, structured layouts
    • Clear hierarchy and messaging
    • Subtle details to guide attention without distraction

    I balanced control with impact, making something that felt modern and sophisticated, while still catching the eye in a traditionally conservative space.

    Project details can be found here: https://www.twine.net/signin

    Branding and presentation design for OTD Studios and Academy

    OTD is a DJ label expanding into education to teach the next generation of DJs.

    Entering the school sector meant evolving the brand to build credibility with parents and heads of department, whilst feeling modern and engaging for students considering it as a GCSE and future career path.

    I developed their branding guidelines from scratch - introducing bold colour palettes, accessible typography, and sound-wave inspired graphics to subtly reference the technical aspect of the music.

    Project details can be found here: https://www.twine.net/signin

    Rightmove mortgage broker campaign

    GOTO Group partnered with Rightmove to advertise their mortgage broker services on their home page. This was a discovery project, Rightmove wanted to know if they could advertise this particular service to their audience.

    I worked closely with their marketing department and GOTO’s developers to design, test and implement a comparison website and accompanying adverts.

    Since this project and their learnings, they have now successfully launched the world’s first property lending check by teaming up with Nationwide. With the new digital ‘property lending check’, homebuyers can for the first time receive real-time information about the likelihood of getting a mortgage on a home before a viewing and well ahead of the offer stage.

    Details can be found on page 5 and 6 of this portfolio: https://www.twine.net/signin