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Senior content strategist with 8+ years of experience building audience-first content ecosystems across web, editorial, search, social, and integrated digital campaigns. Combines editorial judgment, audience insights, SEO, brand storytelling, and performance analytics to drive visibility, engagement, and long-term growth. Proven track record developing end-to-end strategy (research to execution to optimization), including building an independent publication from launch to 13M+ search impressions and 200K+ organic clicks in 16 months, plus measurable gains in organic traffic, social reach, and engagement.…Senior content strategist with 8+ years of experience building audience-first content ecosystems across web, editorial, search, social, and integrated digital campaigns. Combines editorial judgment, audience insights, SEO, brand storytelling, and performance analytics to drive visibility, engagement, and long-term growth. Proven track record developing end-to-end strategy (research to execution to optimization), including building an independent publication from launch to 13M+ search impressions and 200K+ organic clicks in 16 months, plus measurable gains in organic traffic, social reach, and engagement.

Tess Dunn

Content Strategist, SEO Expert, Social Media Manager, +2

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Senior content strategist with 8+ years of experience building audience-first content ecosystems across web, editorial, search, social, and integrated digital campaigns. Combines editorial judgment, audience insights, SEO, brand storytelling, and performance analytics to drive visibility, engagement, and long-term growth. Proven track record developing end-to-end strategy (research to execution to optimization), including building an independent publication from launch to 13M+ search impressions and 200K+ organic clicks in 16 months, plus measurable gains in organic traffic, social reach, and engagement.…Senior content strategist with 8+ years of experience building audience-first content ecosystems across web, editorial, search, social, and integrated digital campaigns. Combines editorial judgment, audience insights, SEO, brand storytelling, and performance analytics to drive visibility, engagement, and long-term growth. Proven track record developing end-to-end strategy (research to execution to optimization), including building an independent publication from launch to 13M+ search impressions and 200K+ organic clicks in 16 months, plus measurable gains in organic traffic, social reach, and engagement.

Available to hire

Senior content strategist with 8+ years of experience building audience-first content ecosystems across web, editorial, search, social, and integrated digital campaigns. Combines editorial judgment, audience insights, SEO, brand storytelling, and performance analytics to drive visibility, engagement, and long-term growth.

Proven track record developing end-to-end strategy (research to execution to optimization), including building an independent publication from launch to 13M+ search impressions and 200K+ organic clicks in 16 months, plus measurable gains in organic traffic, social reach, and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Lead Content Manager at FAIR WINDS MEDIA & MARKETING

February 1, 2024 - October 31, 2026

Led end-to-end content strategy across client accounts, connecting audience needs, brand messaging, web content, social media, and campaign objectives. Developed content frameworks, recurring programming, campaign concepts, and audience-focused storytelling initiatives to support sustainable brand growth. Translated performance data, audience behavior, and campaign insights into actionable content recommendations and strategic pivots. Rebuilt a client’s digital presence via restructured content strategy, increasing social reach by 1,700% and engagement by 207% within three months. Built reporting frameworks to evaluate content performance, identify opportunities, and guide future creative and strategic investments.

Search Engine Optimization Strategist at DOWNWIND CREATIVE

November 1, 2022 - April 30, 2023

Audited and rebuilt clients’ SEO and content foundations to improve organic visibility and align search demand with broader marketing objectives. Conducted keyword research, content gap analysis, competitor research, and search trend analysis to identify high-value content opportunities. Developed search-informed content strategies expanding organic coverage while preserving brand voice, audience relevance, and editorial quality. Translated SEO findings into actionable editorial and optimization recommendations for client teams.

Digital Content Marketing Manager at SV AVOCET

June 1, 2022 - November 30, 2024

Led integrated content strategy across web, editorial, social, SEO, and digital campaigns to increase brand visibility and audience engagement. Increased organic website traffic by 40% through search-informed editorial planning, content optimization, targeted publishing, and audience-driven campaign strategy. Conducted audience and performance analysis to identify content opportunities, strengthen messaging, and inform long-term strategy. Built full-funnel content campaigns connecting organic search, brand storytelling, social content, and paid distribution across the customer journey.

Co-Founder & Director of Content Strategy at QUILL MEDIA

November 1, 2021 - May 31, 2023

Co-founded and built content strategy for an independent inclusive beauty publication, generating 13M+ search impressions and 200K+ organic clicks within 16 months. Directed editorial strategy across audience research, topic development, SEO, content planning, production, publishing, distribution, and optimization. Built scalable editorial systems connecting search demand, audience intent, brand voice, content calendars, and production workflows. Developed original content franchises and recurring editorial programming designed to increase discoverability, audience retention, and community engagement. Used performance analytics, audience targeting, and experimentation to improve content discoverability and inform editorial investment.

Senior Content Editor at SHE'S A FULL ON MONET

November 1, 2020 - November 30, 2021

Led editorial strategy and publishing operations for a high-volume digital lifestyle publication. Managed production of 45+ SEO-optimized articles per month, generating approximately 28,000 average monthly pageviews. Managed contributors and maintained an efficient publishing workflow across a high-volume content calendar.

Editorial Director at GIRLS BEHIND THE ROCK SHOW

May 1, 2019 - June 30, 2020

Built the editorial department and publishing workflow from the ground up, including contributor recruitment, topic planning, editing, outreach, and digital publishing. Increased blog click-through rate by 30% through organic search and social content strategy. Increased social reach by 500%+ through content optimization, publishing strategy, and community engagement.