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I'm Todd R. Green, a data-driven ad ops professional with a track record in native advertising and performance marketing. I specialize in managing campaigns across desktop, mobile, tablet, and video, utilizing SQL and analytics to optimize delivery and exceed client KPIs. I've collaborated with product and tech teams to design new tools, evaluate RFPs, and ensure brand safety and high-quality service. I enjoy building strong client relationships and continuously improving processes to drive efficient performance.…I'm Todd R. Green, a data-driven ad ops professional with a track record in native advertising and performance marketing. I specialize in managing campaigns across desktop, mobile, tablet, and video, utilizing SQL and analytics to optimize delivery and exceed client KPIs. I've collaborated with product and tech teams to design new tools, evaluate RFPs, and ensure brand safety and high-quality service. I enjoy building strong client relationships and continuously improving processes to drive efficient performance.

Todd R. Green

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm Todd R. Green, a data-driven ad ops professional with a track record in native advertising and performance marketing. I specialize in managing campaigns across desktop, mobile, tablet, and video, utilizing SQL and analytics to optimize delivery and exceed client KPIs. I've collaborated with product and tech teams to design new tools, evaluate RFPs, and ensure brand safety and high-quality service. I enjoy building strong client relationships and continuously improving processes to drive efficient performance.…I'm Todd R. Green, a data-driven ad ops professional with a track record in native advertising and performance marketing. I specialize in managing campaigns across desktop, mobile, tablet, and video, utilizing SQL and analytics to optimize delivery and exceed client KPIs. I've collaborated with product and tech teams to design new tools, evaluate RFPs, and ensure brand safety and high-quality service. I enjoy building strong client relationships and continuously improving processes to drive efficient performance.

Available to hire

I’m Todd R. Green, a data-driven ad ops professional with a track record in native advertising and performance marketing. I specialize in managing campaigns across desktop, mobile, tablet, and video, utilizing SQL and analytics to optimize delivery and exceed client KPIs.

I’ve collaborated with product and tech teams to design new tools, evaluate RFPs, and ensure brand safety and high-quality service. I enjoy building strong client relationships and continuously improving processes to drive efficient performance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Ad Ops Native Specialist at Simpli.fi

March 1, 2023 - Present

Own and optimize native campaigns across desktop, mobile, tablet, and video. Monitor and optimize campaign executions to ensure on-schedule delivery and KPI achievement. Collaborate with internal product and tech teams to identify and design tools to improve efficiency. Evaluate incoming RFPs and create digital media plans aligned with client goals. Utilize SQL queries to pull QA data and troubleshoot campaign issues. Perform audits to monitor discrepancies between first- and third-party data. Monitor brand safety and fraud reporting (DoubleVerify and IAS). Deliver exceptional client service and support.

Senior Performance Analyst at Bidtellect

October 1, 2015 - March 31, 2023

Led native desktop, mobile, tablet and video campaign management, monitoring and optimizing multiple campaigns to meet/exceed client KPIs. Collaborated with product and tech teams to design new tools and systems to improve efficiency. Analyzed RFPs and built digital media plans to ensure efficient performance and full delivery. Used SQL queries to pull QA data and troubleshoot issues. Conducted audits to resolve discrepancies between first- and third-party data. Monitored brand safety, fraud, and viewability via DoubleVerify and IAS; ensured excellent client service.

Performance Analyst at Bidtellect

January 1, 2017 - February 28, 2021

Owned campaign management of native desktop, mobile, tablet and video campaigns; monitored and optimized campaigns to ensure on-time delivery and KPI achievement. Worked with product and tech teams to identify and design efficiency tools. Evaluated incoming RFPs and created digital media plans aligned with client goals. Utilized SQL queries to pull QA data and troubleshoot issues; performed audits to monitor data discrepancies.

Ad Operations Analyst at Bidtellect

October 1, 2015 - December 31, 2017

Implemented and QA'd Managed Service campaigns across regions. Launched campaigns with significant spend across hundreds of IOs. Used SQL queries to pull QA data and troubleshoot. Tested pixels on landing pages for Retargeting, Conversion, and Engagement events. Tested impression trackers, JavaScript tags, click trackers, and other tags from ad servers (DoubleClick, Conversant, IAS, DoubleVerify, Flashtalking, Atlas, Sizmek). QA’d creative assets and recommended copy and image sizing.

Trade Marketing Manager/Analyst at Dyno Merchandise

May 1, 2014 - December 31, 2014

Pulled POS reports for assigned accounts. Managed CPT for assigned customers. Assisted sales directors. Created presentations for account meetings. Set planograms for assigned accounts. Generated monthly sales reports for all accounts.

Customer Information Manager at Dyno Merchandise

January 1, 2015 - October 31, 2015

Pulled orders via EDI and processed orders for accounts. Analyzed daily orders and reported to finance. Contacted customers regarding discrepancies in orders or pricing. Completed forms for items and pricing via customer portals.