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I'm Tharwat Al Masri, a creative strategist and digital content lead with over 15 years of experience shaping content strategy, multimedia storytelling, and event-driven brand experiences across academic and development sectors. I translate complex ideas into clear, engaging content and specialize in short-form video, campaign execution, and performance-driven social media. I currently lead digital communications for the Order of Engineers & Architects – Beirut, guiding platforms that reach 60,000+ followers and support 100+ events. My approach blends storytelling with data-driven optimization, and I actively leverage AI-assisted content creation to improve workflows and foster innovative directions. I’m passionate about accessible, audience-centered content that expands visibility and engagement across channels, supported by Meta Ads, Google Ads, and Google Analytics insights.…I'm Tharwat Al Masri, a creative strategist and digital content lead with over 15 years of experience shaping content strategy, multimedia storytelling, and event-driven brand experiences across academic and development sectors. I translate complex ideas into clear, engaging content and specialize in short-form video, campaign execution, and performance-driven social media. I currently lead digital communications for the Order of Engineers & Architects – Beirut, guiding platforms that reach 60,000+ followers and support 100+ events. My approach blends storytelling with data-driven optimization, and I actively leverage AI-assisted content creation to improve workflows and foster innovative directions. I’m passionate about accessible, audience-centered content that expands visibility and engagement across channels, supported by Meta Ads, Google Ads, and Google Analytics insights.

Tharwat Al Masri

Content Strategist, Social Media Manager, Creative Director, +2

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I'm Tharwat Al Masri, a creative strategist and digital content lead with over 15 years of experience shaping content strategy, multimedia storytelling, and event-driven brand experiences across academic and development sectors. I translate complex ideas into clear, engaging content and specialize in short-form video, campaign execution, and performance-driven social media. I currently lead digital communications for the Order of Engineers & Architects – Beirut, guiding platforms that reach 60,000+ followers and support 100+ events. My approach blends storytelling with data-driven optimization, and I actively leverage AI-assisted content creation to improve workflows and foster innovative directions. I’m passionate about accessible, audience-centered content that expands visibility and engagement across channels, supported by Meta Ads, Google Ads, and Google Analytics insights.…I'm Tharwat Al Masri, a creative strategist and digital content lead with over 15 years of experience shaping content strategy, multimedia storytelling, and event-driven brand experiences across academic and development sectors. I translate complex ideas into clear, engaging content and specialize in short-form video, campaign execution, and performance-driven social media. I currently lead digital communications for the Order of Engineers & Architects – Beirut, guiding platforms that reach 60,000+ followers and support 100+ events. My approach blends storytelling with data-driven optimization, and I actively leverage AI-assisted content creation to improve workflows and foster innovative directions. I’m passionate about accessible, audience-centered content that expands visibility and engagement across channels, supported by Meta Ads, Google Ads, and Google Analytics insights.

Available to hire

I’m Tharwat Al Masri, a creative strategist and digital content lead with over 15 years of experience shaping content strategy, multimedia storytelling, and event-driven brand experiences across academic and development sectors. I translate complex ideas into clear, engaging content and specialize in short-form video, campaign execution, and performance-driven social media. I currently lead digital communications for the Order of Engineers & Architects – Beirut, guiding platforms that reach 60,000+ followers and support 100+ events. My approach blends storytelling with data-driven optimization, and I actively leverage AI-assisted content creation to improve workflows and foster innovative directions.

I’m passionate about accessible, audience-centered content that expands visibility and engagement across channels, supported by Meta Ads, Google Ads, and Google Analytics insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Digital Content Strategy & Communications Lead (Head of Social Media, Website & Publications Division) at Order of Engineers & Architects – Beirut

January 1, 2010 - Present

Lead the digital communication strategy across social media platforms and website; manage platforms reaching 60,000+ followers; define and execute content strategies combining storytelling, short-form video, and performance-driven communication; oversee the full content lifecycle from planning to optimization; direct multimedia content production including reels, interviews, and event coverage; support paid distribution via Meta Ads and Google Ads; utilize Google Analytics and platform insights to monitor performance and refine strategy; ensure clarity and accessibility through UX-aware content structuring; oversee website content and CMS publishing with SEO-informed structure; leverage AI tools to enhance content production and workflows.

Event Strategy, Planning & Production Lead (Head of Scientific Events Division) at Order of Engineers & Architects – Beirut

January 1, 2024 - Present

Lead the strategic planning and execution of large-scale conferences, panels, and industry events; define event concepts and structure programs aligned with institutional objectives; oversee the full event lifecycle including planning, logistics, production, and execution; deliver 100+ events with consistency, quality, and operational excellence; manage coordination across stakeholders, sponsors, speakers, and partners; direct event production including staging, AV, and run-of-show; oversee exhibition planning and sponsor integration; collaborate with communications to align event messaging and digital coverage; manage budgets, vendors, and reporting.

Social Media Consultant & Event Branding / Experience Lead at DORSCH IMPACT

January 1, 2025 - Present

Led social media strategy and content production for institutional and development-focused initiatives; directed event branding and visual identity, ensuring consistency across communication, space design, and materials; conceptualized and executed exhibition experiences from idea development to on-site implementation; designed exhibition concepts including thematic installations; oversaw exhibition layout, spatial storytelling, and audience experience design; created event branding assets and produced multimedia content; managed stage operations and run-of-show during live events; collaborated with stakeholders, designers, and technical teams to deliver cohesive experiences.

Social Media & Content Production Consultant at Independent / Remote Clients

January 1, 2022 - Present

Develop content strategies and produce multimedia content for brands and institutions; create short-form, storytelling-driven content; support Google Ads campaigns by aligning content with targeting and messaging; manage content planning, publishing, and optimization; analyze performance and refine strategies based on insights.