Available to hire
Hi, I’m Lily Archer, a visual communication design graduate with a passion for creating impactful marketing materials and engaging visual content. I enjoy working closely with teams and clients to bring creative ideas to life, combining my skills in graphic design, photography, and drone videography to effectively showcase brand stories.
I thrive in dynamic environments where I can manage projects end-to-end, coordinate events, and adapt strategies based on social media trends and performance. I’m excited to continue growing my expertise in marketing and design while making meaningful contributions to any team I join.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Coordinator at Solstice Builders
February 1, 2024 - June 23, 2024Led all visual content creation for marketing campaigns, including creative ideation, graphic design, project photography, and drone videography to support brand visibility and project showcases. Designed and produced marketing collateral such as print advertisements, brochures, signage, and large-scale billboard designs tailored to the construction industry. Managed the creative pipeline and production schedule for timely delivery aligned with active construction projects. Executed social media strategy through organic growth techniques and coordinated vendor communication and production logistics. Collaborated with internal teams to highlight project progress, brand values, and community engagement. Monitored social media performance and adjusted content strategy accordingly. Led company event planning, coordination, and execution.
Graphic Designer at CFCC’s Wilson Center
September 1, 2024 - February 1, 2024Redesigned wayfinding and front-of-house signs and menus to align with future vision and foster brand solidarity. Illustrated TV and social media ads to market theater tickets. Participated in feedback, critique, and revision process for marketing materials and signage. Collaborated closely with departments to improve wayfinding efficiency within the environment.
Temporary Social Media Designer at The Diamond Group
September 1, 2024 - November 1, 2024Created social media content for various businesses in cosmetics, insurance, pet care, bridal, and health and wellness industries. Maintained understanding of client portfolios and tailored content to branding standards. Worked closely with the creative team to meet high business standards and tight deadlines.
Communications & Development Intern at Firefly Children & Family Alliance
May 1, 2024 - August 1, 2024Participated in a fast-paced in-house communications team. Designed marketing materials including social media content and promotional items. Branded a new event including creating brand guides, palettes, logos, patterns, and icons. Created event signage and marketing materials. Contributed ideas in departmental meetings and collaborated with development team to rebrand corporate partners program.
Women's Basketball Recruiting Designer at Purdue University
September 1, 2023 - August 1, 2024Collaborated with coaching staff to create graphics for recruits and stayed up to date with current athletic recruiting campaigns on social media. Researched athletics marketing trends weekly and adapted graphic design and marketing approaches accordingly.
Communications Intern at Purdue University Online
April 1, 2023 - May 1, 2024Designed advertisements and campaigns promoting university programs including web banners, email banners, TV banners displayed across multiple campus locations, and social media ads. Exhibited expertise in Excel sheets.
Marketing Coordinator at Purdue University Recreation & Wellness Gym
April 1, 2022 - October 1, 2023Managed projects by assigning tasks, writing descriptions, and providing content. Proficient with Monday project management software. Promoted athletic programs through tabling events to engage potential clients. Managed website content and schedules. Created advertisements, TV banners, flyers, and participated in creative direction for fitness tutorials. Filmed and photographed fitness classes and events.
Student Success Ambassador at Purdue University Dining & Culinary
May 1, 2021 - April 1, 2022Held a leadership role as ambassador by leading recruitment events, networking with potential employees, collaborating on planning and executing events to promote student success. Designed slideshows and marketing materials and hosted orientations and training for student employees.
Marketing Coordinator at Solstice Builders
February 1, 2024 - June 11, 2024Led all visual content creation for marketing campaigns, including creative ideation, graphic design, project photography, and drone videography to support brand visibility and project showcases. Designed and produced marketing collateral tailored to the construction industry. Managed creative pipeline and production schedule for timely delivery. Executed social media strategy, coordinated vendor communication and production logistics, collaborated with internal teams for storytelling, monitored social media performance, and led company event planning.
Graphic Designer at CFCC’s Wilson Center
September 1, 2024 - February 28, 2024Redesigned wayfinding and front-of-house signs and menus to align with future brand vision, illustrated TV and social media ads to market theater tickets, participated in feedback and revision processes for marketing materials, and collaborated with various departments to improve environment wayfinding efficiency.
Temporary Social Media Designer at The Diamond Group
September 1, 2024 - November 30, 2024Created social media content for businesses in cosmetics, insurance, petcare, bridal, health and wellness industries. Maintained understanding of client portfolios and tailored content to branding standards. Collaborated with creative team to meet high business standards and deadlines.
Communications & Development Intern at Firefly Children & Family Alliance
May 1, 2024 - August 31, 2024Participated as part of a fast-paced communications team. Designed marketing materials including social media content and promotional items. Branded a new event by creating a brand guide, signage, and marketing materials. Contributed ideas in meetings, planned events, and assisted in rebranding corporate partners program.
Women's Basketball Recruiting Designer at Purdue University
September 1, 2023 - August 31, 2024Collaborated with coaching staff to create graphics for recruits and stayed current with athletic recruiting campaigns on social media. Conducted research weekly on athletics marketing and adapted graphic design and marketing approaches to meet trends.
Communications Intern at Purdue University Online
April 1, 2023 - May 31, 2024Designed advertisements and campaigns to promote university programs including web banners, email and TV banners, and social media ads. Gained expertise in Excel Sheets.
Marketing Coordinator at Purdue University Recreation & Wellness Gym
April 1, 2022 - October 31, 2023Managed projects by assigning tasks and clarifying requests. Proficient with Monday project management software. Promoted athletic programs through tabling events. Maintained and updated website content, created advertisements, banners, and flyers. Participated in creative direction for fitness tutorials and handled filming and photography of fitness classes and events.
Student Success Ambassador at Purdue University Dining & Culinary
May 1, 2021 - April 30, 2022Led recruitment events, networked with potential employees, collaborated to plan and execute events promoting student success, designed marketing materials, and hosted orientations for student employees.
Education
BFA at Purdue University
August 1, 2020 - December 31, 2024BFA at Purdue University
August 1, 2020 - December 31, 2024Qualifications
Events Coordinator - AIGA Purdue University Chapter
January 1, 2022 - December 31, 2024Vice President - AIGA Purdue University Chapter
January 1, 2022 - December 31, 2024Events Coordinator - AIGA Purdue University Chapter
January 1, 2022 - December 31, 2024Vice President - AIGA Purdue University Chapter
January 1, 2022 - December 31, 2024Industry Experience
Real Estate & Construction, Education, Non-Profit Organization, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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