At The Arpo Agency, we specialize in elevating brands through innovative design and strategic creativity. With over eight years of experience collaborating with Fortune 500 and 1000 companies, we seamlessly support in-house design and marketing teams to deliver impactful solutions tailored to each client's unique vision. Our commitment to excellence and our collaborative approach ensure that we not only meet but exceed the expectations of business owners seeking exceptional design services. --- We combine strategic foresight, creative brilliance, and cutting-edge technology, including AI, to unlock unprecedented audience insights and optimize campaign ROI. ‍Our success hinges on a comprehensive understanding of your organization's goals and challenges. We conduct rigorous market research and delve into customer data to develop actionable strategies that maximize the return on your marketing investment. We're relentless in our pursuit of knowledge and innovation. Our team seamlessly blends strategic expertise with creative brilliance, ensuring your marketing efforts are both impactful and engaging. ‍ We offer data-driven digital media buying to maximize your reach, in-depth media research to inform your strategy, and white labeling solutions for seamless brand integration. Plus, our expert team provides customized in-house media training, empowering both B2B technology and B2C consumer product teams to achieve their marketing goals.…

The Arpo Agency

PRO

At The Arpo Agency, we specialize in elevating brands through innovative design and strategic creativity. With over eight years of experience collaborating with Fortune 500 and 1000 companies, we seamlessly support in-house design and marketing teams to deliver impactful solutions tailored to each client's unique vision. Our commitment to excellence and our collaborative approach ensure that we not only meet but exceed the expectations of business owners seeking exceptional design services. --- We combine strategic foresight, creative brilliance, and cutting-edge technology, including AI, to unlock unprecedented audience insights and optimize campaign ROI. ‍Our success hinges on a comprehensive understanding of your organization's goals and challenges. We conduct rigorous market research and delve into customer data to develop actionable strategies that maximize the return on your marketing investment. We're relentless in our pursuit of knowledge and innovation. Our team seamlessly blends strategic expertise with creative brilliance, ensuring your marketing efforts are both impactful and engaging. ‍ We offer data-driven digital media buying to maximize your reach, in-depth media research to inform your strategy, and white labeling solutions for seamless brand integration. Plus, our expert team provides customized in-house media training, empowering both B2B technology and B2C consumer product teams to achieve their marketing goals.…

Available to hire

At The Arpo Agency, we specialize in elevating brands through innovative design and strategic creativity. With over eight years of experience collaborating with Fortune 500 and 1000 companies, we seamlessly support in-house design and marketing teams to deliver impactful solutions tailored to each client’s unique vision. Our commitment to excellence and our collaborative approach ensure that we not only meet but exceed the expectations of business owners seeking exceptional design services.

We combine strategic foresight, creative brilliance, and cutting-edge technology, including AI, to unlock unprecedented audience insights and optimize campaign ROI.

‍Our success hinges on a comprehensive understanding of your organization’s goals and challenges. We conduct rigorous market research and delve into customer data to develop actionable strategies that maximize the return on your marketing investment.

We’re relentless in our pursuit of knowledge and innovation. Our team seamlessly blends strategic expertise with creative brilliance, ensuring your marketing efforts are both impactful and engaging.
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We offer data-driven digital media buying to maximize your reach, in-depth media research to inform your strategy, and white labeling solutions for seamless brand integration. Plus, our expert team provides customized in-house media training, empowering both B2B technology and B2C consumer product teams to achieve their marketing goals.

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Skills

Experience Level

Language

English
Fluent
Italian
Beginner
Spanish; Castilian
Beginner

Work Experience

Web/Digital Design Lead at Blufish Creative Studio
September 14, 2018 - November 30, 2020
Led the Digital and Web Design team across a diverse portfolio of projects including digital advertising campaigns, animation, web and application design, user experience strategy, and emerging digital platforms. Oversaw the full creative lifecycle from discovery and concept development through design, production, launch, and optimization, ensuring high standards of design quality, usability, and performance across all deliverables. Collaborated closely with development teams to architect and deliver custom WordPress environments and themes, translating business requirements into scalable, user-focused digital solutions. Supported projects for a wide range of clients including ecommerce brands, local businesses, enterprise organizations, and private web applications, balancing creative vision with technical feasibility and business objectives. Partnered with stakeholders to define project scope, timelines, and resource allocation, while ensuring alignment between creative, technical, and strategic priorities. Played a key role in establishing design systems, UX best practices, and workflow standards to improve team efficiency, consistency, and collaboration across disciplines. Managed client relationships end-to-end, including leading discovery sessions, strategy presentations, and status meetings. Developed onboarding, training, and offboarding processes to ensure clients could confidently manage, maintain, and evolve their digital platforms post-launch. Served as a trusted advisor to clients by providing guidance on digital strategy, user experience improvements, and ongoing optimization opportunities. Tools & Platforms: Adobe Illustrator, Photoshop, InDesign, Animate, After Effects, Premiere Pro, Adobe XD, Figma, Zeplin, WordPress
Owner at The Arpo Agency
March 15, 2021 - Present
I’m a creative director and co-founder of The Arpo Agency, a strategy-led creative studio focused on helping brands grow through thoughtful design, clear positioning, and measurable execution. My background spans traditional fine art, digital design, and user experience, which allows me to approach projects with both a strong creative perspective and a deep understanding of how design supports business objectives. Over the past decade, I’ve led work across brand identity, digital experiences, marketing campaigns, and product design, partnering with organizations ranging from startups to established companies across industries including technology, consumer products, hospitality, and service businesses. I’m passionate about translating ideas into cohesive, impactful experiences that not only look great but perform in the real world. I thrive in collaborative environments and often work closely with founders, marketing teams, and developers to guide projects from early concept through launch. Whether building a brand from the ground up, refining an existing identity, or designing digital products, my focus is always on clarity, craft, and creating work that connects with people in meaningful ways. Key Skills / Abilities: Creative Direction Brand Identity & Visual Systems Digital & Product Design (Web / UX / UI) Marketing & Campaign Creative Design Strategy & Brand Positioning User Experience Design Art Direction Illustration & Visual Storytelling Cross-Functional Collaboration Client Leadership & Workshop Facilitation Design Systems Development AI-Enhanced Creative Workflows Tools & Platforms: Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere) Figma Adobe XD WordPress Zeplin Creative AI Tools

Education

Bachelor Of Science in Informational Graphic Technologies at Arizona State University
May 12, 2017
Focus in Graphic Design and Illustration
BFA Sculpture at Arizona State University
September 1, 2012 - May 14, 2014
Minor 2D Design
BFA Art & Design at Carthage College
September 1, 2009 - May 15, 2010
BFA Art & Design at University of Illinois Chicago
September 1, 2010 - May 25, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Computers & Electronics, Consumer Goods, Healthcare, Media & Entertainment, Retail, Real Estate & Construction, Other
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    uniE621 Vero Rising Gold | Craft Beer
    graphicdesigner branding illustrator designer For the 2022 and 2023 seasons, Vero Chicago Pizza became the Official Pizza Sponsor of Phoenix's professional soccer team, the Phoenix Rising. To maximize this partnership and engage fans from both sides, Vero Chicago Pizza sought to create a unique connection that would resonate deeply. That connection? BEER! A beloved staple among soccer enthusiasts, Vero Chicago Pizza and Phoenix Rising, along with their shared partner Four Peaks Brewery, decided to craft a co-branded beer. The result was the Vero Rising Gold Lager, a light, refreshing beer designed to complement nearly every dish. This draft-only beer required a distinctive tap handle that would stand out amid Vero's extensive draft selections. As a soccer enthusiast, we envisioned a crest that would symbolize the union of both brands, incorporating elements from each. The final design featured the Phoenix Rising logo nestled between two deep-dish pizza slices, along with two vintage soccer balls and adorned with four six-pointed stars representing Chicago. This emblem was not only striking but also meaningful, capturing the spirit of both Vero Chicago Pizza and Phoenix Rising. The Arpo Agency applied this crest to tap handles, apparel, and promotional materials, ensuring a cohesive and eye-catching presentation. Our creative efforts successfully highlighted the partnership, drawing attention and fostering a sense of unity among Phoenix Rising fans and Vero Chicago Pizza patrons alike. Programs used: Adobe Fresco, Adobe Illustrator https://www.twine.net/signin…
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    graphicdesigner UIdesign webdesigner adobexd figma This web design project for The Costal Group was built to showcase the abilities, services and properties that they provide to the Southern California area. As such, they wanted the website to reflect the coastal, bright, and refreshing aesthetic that they reside in. This…
    uniE621 Costal Greens
    branding graphicdesigner designer For this branding exercise we were tasked with creating a professional and approachable brand for a California cannabis company. The challenge hear was to consciously use the usual tropes like leafs and the color green at a level that still resonates with the space however stands above the rest with a corporate and clean aesthetic so that both businesses and customers approach it with respect. Programs used: Adobe Illustrator, Adobe Photoshop https://www.twine.net/signin…
    uniE621 Salt | Service & Learning Travel
    branding graphicdesigner designer Branding exercise for a Non-Profit student service company named Salt. Salt strives to connect students with those less fortunate and disaster stricken to provide their services across the USA and its territories. Salt was in need of an updated brand that was more professional and welcoming, and trustworthy to their demographic. The branding that was developed breaks down into the categories of Salt | Service, Learning, & Travel, the logo also is built with subtle symbolism of both the human form and a heart for the love they show to all humans. Programs used: Adobe Illustrator, Photoshop https://www.twine.net/signin…
    uniE621 Vero Chicago Pizza - Pizza Box Design
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    uniE621 Vero Ale - Poster
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