Hi, I’m Craig Knight, a creative marketing director and brand strategist with over 20 years of experience in launching breakthrough brands and growing multimillion-dollar companies. I specialize in blending creative instinct with commercial acumen to scale ideas into thriving institutions, focusing on real estate, architecture, media, lifestyle, and wellness sectors. I love turning chaos into clarity and driving double-digit growth for businesses. Throughout my career, I’ve built agencies from scratch, led comprehensive rebrands for legacy corporations, and driven significant audience growth in digital media. I’m passionate about storytelling, strategic vision, and leading high-performance teams that exceed goals and deliver exceptional results.…

Craig Knight

Hi, I’m Craig Knight, a creative marketing director and brand strategist with over 20 years of experience in launching breakthrough brands and growing multimillion-dollar companies. I specialize in blending creative instinct with commercial acumen to scale ideas into thriving institutions, focusing on real estate, architecture, media, lifestyle, and wellness sectors. I love turning chaos into clarity and driving double-digit growth for businesses. Throughout my career, I’ve built agencies from scratch, led comprehensive rebrands for legacy corporations, and driven significant audience growth in digital media. I’m passionate about storytelling, strategic vision, and leading high-performance teams that exceed goals and deliver exceptional results.…

Available to hire

Hi, I’m Craig Knight, a creative marketing director and brand strategist with over 20 years of experience in launching breakthrough brands and growing multimillion-dollar companies. I specialize in blending creative instinct with commercial acumen to scale ideas into thriving institutions, focusing on real estate, architecture, media, lifestyle, and wellness sectors. I love turning chaos into clarity and driving double-digit growth for businesses.

Throughout my career, I’ve built agencies from scratch, led comprehensive rebrands for legacy corporations, and driven significant audience growth in digital media. I’m passionate about storytelling, strategic vision, and leading high-performance teams that exceed goals and deliver exceptional results.

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Work Experience

Marketing & Creative Director | Brand Strategist at CK CREATIVE
March 1, 2014 - Present
Built a full-service marketing agency from the ground up, specializing in real estate, architecture, and wellness. Led integrated brand strategies achieving over 200% year-over-year lead growth and high-conversion campaigns. Secured senior-level contracts exceeding $500K through strategic storytelling and presentations. Managed a fully remote creative team fostering accountability and agility. Developed full-funnel sales systems supporting sustained growth, streamlined operations reducing project overhead by 15-25%, and maintained long-term client relationships that aligned brand goals with business outcomes.
Marketing Manager | Brand Strategist at WALKER INDUSTRIES
September 1, 2024 - July 29, 2025
Led the rebranding of a 100-year-old industrial company to modernize its market presence. Collaborated with executive stakeholders and sales leadership to unify messaging across customer touchpoints. Directed cross-functional agency and internal teams to ensure brand consistency and operational alignment. Created internal branding and morale initiatives that boosted culture and engagement among 800+ employees. Achieved measurable improvements in brand recognition, sales enablement, and stakeholder clarity.
Editor in Chief at YAHOO! CANADA
May 1, 2014 - July 29, 2025
Directed national editorial and content strategies, growing audience to over 4.7 million monthly users with a 30% increase in engagement. Managed teams across editorial, partnerships, and ad sales, fostering one of Canada’s leading digital media hubs. Developed a mobile-first and analytics-driven framework enhancing visibility, revenue, and authority. Built and mentored a high-performance editorial team producing resonant content for diverse audiences. Orchestrated celebrity and brand partnerships integrating sponsored content smoothly into user experience.
Founder | Publisher | Brand Strategist | Sales Manager at RAZOR / FIT PARENT / STRUTTER MEDIA
September 1, 2011 - July 29, 2025
Founded and grew a media company launching three nationally distributed publications, achieving over 3.5 million monthly readers. Positioned Razor magazine as a cultural benchmark in men’s lifestyle journalism with smart, provocative content. Personally led monetization strategy securing seven-figure advertising deals and built a high-performance sales team. Recruited, developed, and led editorial, design, and marketing teams turning emerging talent into leaders. Directed all creative and production aspects, exceeding aggressive sales and growth targets year over year. Left a lasting legacy shaping media industry standards and entrepreneurial blueprints.

Education

Bachelor of Arts at York University
January 1, 0000 - December 31, 0000

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Consumer Goods, Healthcare
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