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I’m a senior marketing and brand leader passionate about driving revenue, audience growth, and brand transformation for national organizations. I excel at aligning marketing, sales, and executive leadership to convert brand strategy into measurable outcomes like sponsorship revenue, lead generation, and market repositioning. Over my career I’ve founded and scaled national media brands, led large-scale rebrands across organizations, and built partnerships with global brands. I’ve directed multi-channel campaigns, scaled audiences to millions of users, and delivered seven-figure advertising and sponsorship deals while keeping a human, collaborative approach to leadership.…I’m a senior marketing and brand leader passionate about driving revenue, audience growth, and brand transformation for national organizations. I excel at aligning marketing, sales, and executive leadership to convert brand strategy into measurable outcomes like sponsorship revenue, lead generation, and market repositioning. Over my career I’ve founded and scaled national media brands, led large-scale rebrands across organizations, and built partnerships with global brands. I’ve directed multi-channel campaigns, scaled audiences to millions of users, and delivered seven-figure advertising and sponsorship deals while keeping a human, collaborative approach to leadership.

Craig Knight

Creative Director, Brand Strategist, Marketing Strategist, +4

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I’m a senior marketing and brand leader passionate about driving revenue, audience growth, and brand transformation for national organizations. I excel at aligning marketing, sales, and executive leadership to convert brand strategy into measurable outcomes like sponsorship revenue, lead generation, and market repositioning. Over my career I’ve founded and scaled national media brands, led large-scale rebrands across organizations, and built partnerships with global brands. I’ve directed multi-channel campaigns, scaled audiences to millions of users, and delivered seven-figure advertising and sponsorship deals while keeping a human, collaborative approach to leadership.…I’m a senior marketing and brand leader passionate about driving revenue, audience growth, and brand transformation for national organizations. I excel at aligning marketing, sales, and executive leadership to convert brand strategy into measurable outcomes like sponsorship revenue, lead generation, and market repositioning. Over my career I’ve founded and scaled national media brands, led large-scale rebrands across organizations, and built partnerships with global brands. I’ve directed multi-channel campaigns, scaled audiences to millions of users, and delivered seven-figure advertising and sponsorship deals while keeping a human, collaborative approach to leadership.

Available to hire

I’m a senior marketing and brand leader passionate about driving revenue, audience growth, and brand transformation for national organizations. I excel at aligning marketing, sales, and executive leadership to convert brand strategy into measurable outcomes like sponsorship revenue, lead generation, and market repositioning.

Over my career I’ve founded and scaled national media brands, led large-scale rebrands across organizations, and built partnerships with global brands. I’ve directed multi-channel campaigns, scaled audiences to millions of users, and delivered seven-figure advertising and sponsorship deals while keeping a human, collaborative approach to leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing & Creative Director | Brand Strategist at CK CREATIVE

March 1, 2014 - Present

Built a full-service marketing agency from the ground up, specializing in real estate, architecture, and wellness. Led integrated brand strategies achieving over 200% year-over-year lead growth and high-conversion campaigns. Secured senior-level contracts exceeding $500K through strategic storytelling and presentations. Managed a fully remote creative team fostering accountability and agility. Developed full-funnel sales systems supporting sustained growth, streamlined operations reducing project overhead by 15-25%, and maintained long-term client relationships that aligned brand goals with business outcomes.

Marketing Manager | Brand Strategist at WALKER INDUSTRIES

September 1, 2024 - July 29, 2025

Led the rebranding of a 100-year-old industrial company to modernize its market presence. Collaborated with executive stakeholders and sales leadership to unify messaging across customer touchpoints. Directed cross-functional agency and internal teams to ensure brand consistency and operational alignment. Created internal branding and morale initiatives that boosted culture and engagement among 800+ employees. Achieved measurable improvements in brand recognition, sales enablement, and stakeholder clarity.

Editor in Chief at YAHOO! CANADA

May 1, 2014 - July 29, 2025

Directed national editorial and content strategies, growing audience to over 4.7 million monthly users with a 30% increase in engagement. Managed teams across editorial, partnerships, and ad sales, fostering one of Canada’s leading digital media hubs. Developed a mobile-first and analytics-driven framework enhancing visibility, revenue, and authority. Built and mentored a high-performance editorial team producing resonant content for diverse audiences. Orchestrated celebrity and brand partnerships integrating sponsored content smoothly into user experience.

Founder | Publisher | Brand Strategist | Sales Manager at RAZOR / FIT PARENT / STRUTTER MEDIA

September 1, 2011 - July 29, 2025

Founded and grew a media company launching three nationally distributed publications, achieving over 3.5 million monthly readers. Positioned Razor magazine as a cultural benchmark in men’s lifestyle journalism with smart, provocative content. Personally led monetization strategy securing seven-figure advertising deals and built a high-performance sales team. Recruited, developed, and led editorial, design, and marketing teams turning emerging talent into leaders. Directed all creative and production aspects, exceeding aggressive sales and growth targets year over year. Left a lasting legacy shaping media industry standards and entrepreneurial blueprints.

Contract Marketing Manager & Brand Strategist at Walker Industries

January 1, 2023 - January 1, 2024

Led full corporate rebrand, modernizing identity, messaging, and internal communications. Partnered with C-suite and sales leadership to standardize brand execution across 1,200+ employees. Developed internal communications and culture initiatives supporting sales enablement and growth.

Front Page Editor at Yahoo! Canada

January 1, 2011 - January 1, 2014

Directed national content and advertising strategy for one of Canada’s largest digital media platforms. Grew audience to 4.7M+ monthly users and increased engagement 30%+. Integrated sponsorships into content programming, driving advertising revenue.

Founder / Publisher / Editor-in-Chief at Razor - Fit Parent – Strutter

January 1, 2001 - January 1, 2011

Built three nationally distributed media brands from concept to profitability. Reached 3.5M+ monthly readers across platforms. Sold and negotiated seven-figure advertising and sponsorship agreements. Built and led creative, editorial, and sales teams.

Principal, Brand Growth & Strategy at CK CREATIVE

January 1, 2014 - Present

Generated 200%+ YoY lead growth for real estate and development clients. Contributed to $500K+ in new architecture project wins via proposal and positioning strategy. Designed marketing systems supporting sales teams, pipelines, and conversion.