I'm a Graphic & Brand Designer with 6+ years of experience designing scalable brand systems, campaigns and visual identities for international institutions. I thrive on turning strategy into expressive design and leading cross-cultural projects that resonate across markets. Currently, I lead brand design and campaign development at Luxair, translating brand guidelines into clear, usable standards across departments and markets. I also craft visual concepts such as the Luxair De Havilland Q400 aircraft livery in collaboration with Stand Speak Rise Up!, and I integrate EU accessibility principles into communications to meet regulatory requirements and diverse user needs.

Madhurika Modani

I'm a Graphic & Brand Designer with 6+ years of experience designing scalable brand systems, campaigns and visual identities for international institutions. I thrive on turning strategy into expressive design and leading cross-cultural projects that resonate across markets. Currently, I lead brand design and campaign development at Luxair, translating brand guidelines into clear, usable standards across departments and markets. I also craft visual concepts such as the Luxair De Havilland Q400 aircraft livery in collaboration with Stand Speak Rise Up!, and I integrate EU accessibility principles into communications to meet regulatory requirements and diverse user needs.

Available to hire

I’m a Graphic & Brand Designer with 6+ years of experience designing scalable brand systems, campaigns and visual identities for international institutions. I thrive on turning strategy into expressive design and leading cross-cultural projects that resonate across markets.

Currently, I lead brand design and campaign development at Luxair, translating brand guidelines into clear, usable standards across departments and markets. I also craft visual concepts such as the Luxair De Havilland Q400 aircraft livery in collaboration with Stand Speak Rise Up!, and I integrate EU accessibility principles into communications to meet regulatory requirements and diverse user needs.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Marketing Graphic Designer at Luxair
June 1, 2023 - September 3, 2025
Conceptualized and designed OOH and digital marketing ad campaigns for both Luxair and LuxairTours across DE, FR, BE & LU to drive higher sales and brand visibility. Standardized and reconstructed a 20-year old Brand Manual for Luxair, Luxembourg Airlines. Ideated and designed Luxair merchandise including collaborations like beer branding with Brasserie Simon.
Founder & Art Director at The Designer Amma, Freelance Design Agency
January 1, 2019 - September 3, 2025
Managed the full cycle of client projects understanding their vision, strategic design thinking and executing branding solutions across India, UK, UAE, Luxembourg, and US. Led a team of designers ensuring high-quality standards delivering design products tailored to cultural and market specifics for sectors including Fashion, PR, NGOs, Sports, Healthcare, and Tourism.
Senior Graphic Designer at The Orange Bulletin
March 1, 2019 - September 30, 2019
Led a team of Designers & Social Media Strategists to enhance online brand presence, generating leads & sales via market research and consumer studies targeting B2C marketplaces. Managed client relations and advised on new design concepts to increase brand visibility.
Graphic Intern at Design Totke
June 30, 2017 - September 3, 2025
Developed the signage system for Bangalore Government Museum, introducing new spatial design, branding, colors, and typography with added cultural significance.
Graphic Intern at Restore Design Pvt Ltd
March 31, 2017 - September 3, 2025
Graphic Intern at The Paper Tree
July 31, 2016 - September 3, 2025
Graphic Designer at Luxair
June 1, 2023 - Present
Supported redevelopment of Luxair's 20-year branding by translating new brand guidelines into clear, usable standards across departments and markets. Created illustration and visual concept for Luxair De Havilland Q400 aircraft livery in collaboration with Stand Speak Rise Up!, an initiative founded by HRH Grand Duchess Maria Teresa of Luxembourg. Led visual design for 70+ campaign initiatives across print and digital channels in Luxembourg, France, Germany and Belgium, contributing to a significant increase in passenger volume and revenue. Designed branded merchandise and campaign collateral, ensuring alignment with corporate brand standards. Integrated EU accessibility principles into communication materials with regulatory standards and diverse user needs.
Independent Brand Designer & Creative Lead at Worldwide
January 1, 2019 - Present
Deliver end-to-end branding systems for startups, institutions, NGOs and SMEs around the world. Lead packaging, visual communication, website design and other graphic projects from strategy to execution. Manage and mentor illustrators, motion artists and UI/UX designers on multi-disciplinary projects. Clients span sustainability, fashion, healthcare, sports, culture and tourism. Selected clients: Luxembourg Cricket Federation, Tomorrow Street (Arch Summit), Medfin, Shoulder Lab for Lakmé Fashion Week.

Education

Master of Arts at London College of Communication, UAL
January 1, 2017 - December 31, 2018
Bachelor's Degree at The Bhawanipur Education Society
January 1, 2011 - December 31, 2014
Postgraduate Diploma at MAEER’s MIT Institute of Design
January 1, 2015 - December 31, 2017
Diploma Certificate in Animations at Arena Animations
January 1, 2013 - December 31, 2015
MA Graphic Branding & Identity at London College of Communication, UAL
January 11, 2030 - January 1, 2019
PG Diploma in Graphic Design at MAEER’S MIT INSTITUTE OF DESIGN
January 11, 2030 - January 1, 2018
Bachelor of Commerce at THE BHAWANIPUR EDUCATION SOCIETY
January 11, 2030 - January 1, 2016

Qualifications

Diploma Certificate in Animations
January 1, 2013 - December 31, 2015
Wedding Photography
January 1, 2018 - December 31, 2018
Intermediate Photography
January 1, 2016 - December 31, 2016
Portrait Photography
January 1, 2015 - December 31, 2015

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Non-Profit Organization, Professional Services, Healthcare, Transportation & Logistics, Education