Madhurika Modani

Supported redevelopment of Luxair's 20-year branding by translating new brand guidelines into clear, usable standards across departments and markets. Created illustration and visual concept for Luxair De Havilland Q400 aircraft livery in collaboration with Stand Speak Rise Up!, an initiative founded by HRH Grand Duchess Maria Teresa of Luxembourg. Led visual design for 70+ campaign initiatives across print and digital channels in Luxembourg, France, Germany and Belgium, contributing to a significant increase in passenger volume and revenue. Designed branded merchandise and campaign collateral, ensuring alignment with corporate brand standards. Integrated EU accessibility principles into communication materials with regulatory standards and diverse user needs.

Conceptualized and designed OOH and digital marketing ad campaigns for both Luxair and LuxairTours across DE, FR, BE & LU to drive higher sales and brand visibility. Standardized and reconstructed a 20-year old Brand Manual for Luxair, Luxembourg Airlines. Ideated and designed Luxair merchandise including collaborations like beer branding with Brasserie Simon.

Led a team of Designers & Social Media Strategists to enhance online brand presence, generating leads & sales via market research and consumer studies targeting B2C marketplaces. Managed client relations and advised on new design concepts to increase brand visibility.