I’m a results-driven graphic designer with over three years of experience building clear, memorable, and strategically positioned brands. My work covers brand identity systems, marketing materials for digital and print, and custom vector illustration. I combine creativity with purpose to craft visually compelling solutions. I approach every project with a problem-solving mindset that strengthens brand perception and drives measurable growth.…

Yusuf Olatunji Banjo

I’m a results-driven graphic designer with over three years of experience building clear, memorable, and strategically positioned brands. My work covers brand identity systems, marketing materials for digital and print, and custom vector illustration. I combine creativity with purpose to craft visually compelling solutions. I approach every project with a problem-solving mindset that strengthens brand perception and drives measurable growth.…

Available to hire

I’m a results-driven graphic designer with over three years of experience building clear, memorable, and strategically positioned brands. My work covers brand identity systems, marketing materials for digital and print, and custom vector illustration. I combine creativity with purpose to craft visually compelling solutions. I approach every project with a problem-solving mindset that strengthens brand perception and drives measurable growth.

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Language

Yoruba
Fluent
English
Fluent

Work Experience

Brand Strategic Designer at Freelancing
January 1, 2023 - Present
Developed and executed strategic brand identities aligned with clients' vision, values, and long-term positioning. Designed social media content, campaign visuals, and promotional assets that increased visibility and audience interaction. Created cohesive visual systems to ensure consistency across digital platforms and marketing touchpoints. Translated brand strategy into compelling visual storytelling that drives engagement and brand trust. Collaborated with clients to plan content direction, campaign themes, and launch visuals for products and services. Analyzed brand goals and audience behavior to inform design decisions and improve content performance. Delivered high-quality digital and print assets while managing multiple projects within deadlines.
Social Media Manager at Barods Empowerment Foundation
January 1, 2023 - Present
Managed the foundation's social media platforms, driving engagement and visibility. Created and scheduled content aligned with the foundation's objectives. Designed visual assets for social media campaigns and CSR initiatives, ensuring brand consistency. Created, edited, and optimized video content to communicate impact, tell stories, and increase audience engagement across platforms.
Media Lead at Barods Global Limited (Real Estate and Construction)
January 1, 2023 - Present
Designed graphics and create videos that reinforced the company's brand identity. Supported marketing campaigns through creative digital content.
Social Media Manager (Volunteer) at Barods Empowerment Foundation
January 1, 2023 - Present
Managed the foundation's social media platforms, driving engagement and visibility. Created and scheduled content aligned with the foundation's objectives. Designed visual assets for social media campaigns and CSR initiatives, ensuring brand consistency. Created, edited, and optimized video content to communicate impact, tell stories, and increase audience engagement across platforms.
Media Lead at Barods Global Limited
January 1, 2023 - Present
Designed graphics and created videos that reinforced the company's brand identity. Supported marketing campaigns through creative digital content.

Education

Bachelor of Science in Mass Communication at Summit University, Offa, Kwara State, Nigeria
January 1, 2020 - January 1, 2023
Bachelor of Science in Mass Communication at Summit University, Offa
January 1, 2020 - January 1, 2023
Bachelor of Science in Mass Communication at Summit University, Offa, Kwara State, Nigeria
January 1, 2020 - January 1, 2023
Bachelor of Science in Mass Communication at Summit University, Offa, Kwara State, Nigeria
January 1, 2020 - January 1, 2023

Qualifications

Brand Identity Design from Sketch to Hand Off
September 22, 2025 - November 9, 2025
Brand Identity Design from Sketch to Hand Off
January 11, 2030 - March 10, 2026
Project Management Professional (PMP)
January 11, 2030 - March 10, 2026
Customer Relationship Management (CRM)
January 11, 2030 - March 10, 2026
Dreamax Design Course
January 11, 2030 - March 10, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Non-Profit Organization, Retail
    paper SAPA

    The problem was simple but relatable: young people were struggling financially, but there was no digital brand that spoke about it in a way that felt honest, humorous, and community-driven. Most finance brands felt too serious or disconnected from youth culture.

    I approached the project by positioning SAPA as “being broke, personified.” I developed a playful mascot icon that visually represented financial struggle, paired it with bold rounded typography, and built a warm, energetic color system to make money conversations feel less intimidating. The tone of voice was designed to be humorous but mindful — turning everyday financial pain into shareable, relatable content.

    The outcome was a cohesive digital brand identity that feels native to social media, emotionally resonant, and highly scalable for content, campaigns, and community growth.

    PROJECT LINK: