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Hi, I’m Yuree Hong, a Global Strategy & Growth Leader with 16+ years’ experience spanning AI, SaaS, and tech. I’ve driven data-driven growth and cross-functional product and marketing initiatives across Europe, the US, and APAC, helping startups and scale-ups turn insights into scalable impact. I thrive in fast-paced, multicultural environments and enjoy turning complex challenges into pragmatic strategies that move the needle. I’m passionate about building end-to-end growth engines, leading AI-enabled products from discovery to launch, and aligning stakeholders across product, marketing, and sales. My work blends rigorous analytics with hands-on execution, and I love collaborating with diverse teams to create measurable outcomes in dynamic ecosystems.…Hi, I’m Yuree Hong, a Global Strategy & Growth Leader with 16+ years’ experience spanning AI, SaaS, and tech. I’ve driven data-driven growth and cross-functional product and marketing initiatives across Europe, the US, and APAC, helping startups and scale-ups turn insights into scalable impact. I thrive in fast-paced, multicultural environments and enjoy turning complex challenges into pragmatic strategies that move the needle. I’m passionate about building end-to-end growth engines, leading AI-enabled products from discovery to launch, and aligning stakeholders across product, marketing, and sales. My work blends rigorous analytics with hands-on execution, and I love collaborating with diverse teams to create measurable outcomes in dynamic ecosystems.

Y UREE HONG

PRO

Growth Marketer, Project Manager, Marketing Strategist, +2

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Hi, I’m Yuree Hong, a Global Strategy & Growth Leader with 16+ years’ experience spanning AI, SaaS, and tech. I’ve driven data-driven growth and cross-functional product and marketing initiatives across Europe, the US, and APAC, helping startups and scale-ups turn insights into scalable impact. I thrive in fast-paced, multicultural environments and enjoy turning complex challenges into pragmatic strategies that move the needle. I’m passionate about building end-to-end growth engines, leading AI-enabled products from discovery to launch, and aligning stakeholders across product, marketing, and sales. My work blends rigorous analytics with hands-on execution, and I love collaborating with diverse teams to create measurable outcomes in dynamic ecosystems.…Hi, I’m Yuree Hong, a Global Strategy & Growth Leader with 16+ years’ experience spanning AI, SaaS, and tech. I’ve driven data-driven growth and cross-functional product and marketing initiatives across Europe, the US, and APAC, helping startups and scale-ups turn insights into scalable impact. I thrive in fast-paced, multicultural environments and enjoy turning complex challenges into pragmatic strategies that move the needle. I’m passionate about building end-to-end growth engines, leading AI-enabled products from discovery to launch, and aligning stakeholders across product, marketing, and sales. My work blends rigorous analytics with hands-on execution, and I love collaborating with diverse teams to create measurable outcomes in dynamic ecosystems.

Available to hire

Berlin, Germany

Hi, I’m Yuree Hong, a Global Strategy & Growth Leader with 16+ years’ experience spanning AI, SaaS, and tech. I’ve driven data-driven growth and cross-functional product and marketing initiatives across Europe, the US, and APAC, helping startups and scale-ups turn insights into scalable impact. I thrive in fast-paced, multicultural environments and enjoy turning complex challenges into pragmatic strategies that move the needle.

I’m passionate about building end-to-end growth engines, leading AI-enabled products from discovery to launch, and aligning stakeholders across product, marketing, and sales. My work blends rigorous analytics with hands-on execution, and I love collaborating with diverse teams to create measurable outcomes in dynamic ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Korean

Fluent

Work Experience

Growth Marketing Manager & AI Project Manager at Clea AI (formerly Coral)

April 1, 2024 - Present

Overseeing cross-functional product delivery and team coordination during stealth-build phase; designed and implemented data-driven growth strategies for an AI search product, scaling to a five-digit user base; integrated product and CRM data via HubSpot, Mixpanel, Segment and MySQL; ran ICP-based A/B experiments and built automated data workflows to improve conversions.

Digital Acquisition Manager at Coral (B2B / D2C Food Marketplace) – US/Europe

November 1, 2020 - March 1, 2024

Delivered 20% weekly growth by aligning SDR field sales with SEO/SEM and social insights; refined inbound/outbound tactics; improved marketing effectiveness with cross-functional collaboration and data-driven optimization.

Winner - Business Continuity: Value Proposition Challenge at EU vs Virus / European Innovation Council

April 1, 2020 - October 1, 2020

Awarded for a strategy-focused value proposition and business continuity approach; contributed to startup ecosystem support with market-ready insights.

Founder & Consultant at APA C Europe – Founder & Consultant

August 1, 2017 - September 1, 2020

Delivered scalable growth programs for 100+ startups across energy, supply chain and fintech; collaborated with Web3 and fintech influencers to boost visibility and adoption; authored digital asset policy across 20+ countries, enabling multi-market growth.

Growth Marketing Lead at Holmusk (Digital Health Startup)

August 1, 2016 - August 1, 2017

Achieved 200% monthly user growth through targeted, data-driven B2B2C acquisition initiatives; secured government tender for Health Promotion Board Singapore; applied multi-channel insights to optimization strategies.

Marketing & Communications Manager at Avnos (Cybersecurity Startup)

June 1, 2015 - August 1, 2016

Led market expansion in Singapore and Indonesia; built scalable B2B communications frameworks to accelerate brand presence and growth.

Business Development Manager at FTMS, Education SME

October 1, 2014 - June 1, 2015

Identified and launched growth opportunities in Southeast Asia; led rollout of new revenue initiatives.

Social Media Specialist at Intrapromo, Social Media Agency

June 1, 2012 - May 1, 2013

Managed multi-million-dollar programmatic advertising portfolios; delivered strong engagement and ROI; supported campaigns for clients like LinkedIn and Visa.

Social Media Analyst at Insentia Brandology

December 1, 2010 - June 1, 2012

Led Korea data operations for BI and knowledge management; delivered strategic social insights for clients including LVMH, Samsung, Estée Lauder.

Content Marketing Specialist at Korean Telecom

November 1, 2007 - June 1, 2009

Supported flagship IPTV launch; provided bilingual English-Korean interpretation for global partnerships.