Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a Design Lead and Art Director with 10 years of experience helping organisations bring clarity to complex challenges through thoughtful design, strategic thinking and creative leadership. My approach combines systems thinking with a deeply human perspective, and I’m naturally curious about how things connect—whether that’s a brand, a team, a customer experience or an entire organisation. I focus on understanding the wider ecosystem around a challenge so creative decisions contribute to meaningful and lasting outcomes, not just output. I’ve worked across agency, consultancy and in-house environments, leading brand, campaign and digital projects from strategy through execution. I partner closely with stakeholders, mentor creative teams and translate complexity into ideas that are clear, engaging and actionable. Recently, I’ve been helping organisations explore emerging technologies and AI-enabled workflows—not just as tools for efficiency, but as opportunities to strengthen creative thinking and unlock new possibilities. At the heart of my practice is a belief that design is about people—creating understanding, building trust and helping people move forward with confidence.…I'm a Design Lead and Art Director with 10 years of experience helping organisations bring clarity to complex challenges through thoughtful design, strategic thinking and creative leadership. My approach combines systems thinking with a deeply human perspective, and I’m naturally curious about how things connect—whether that’s a brand, a team, a customer experience or an entire organisation. I focus on understanding the wider ecosystem around a challenge so creative decisions contribute to meaningful and lasting outcomes, not just output. I’ve worked across agency, consultancy and in-house environments, leading brand, campaign and digital projects from strategy through execution. I partner closely with stakeholders, mentor creative teams and translate complexity into ideas that are clear, engaging and actionable. Recently, I’ve been helping organisations explore emerging technologies and AI-enabled workflows—not just as tools for efficiency, but as opportunities to strengthen creative thinking and unlock new possibilities. At the heart of my practice is a belief that design is about people—creating understanding, building trust and helping people move forward with confidence.

Jack Moore

Art Director, Designer, Brand Designer, +2





I'm a Design Lead and Art Director with 10 years of experience helping organisations bring clarity to complex challenges through thoughtful design, strategic thinking and creative leadership. My approach combines systems thinking with a deeply human perspective, and I’m naturally curious about how things connect—whether that’s a brand, a team, a customer experience or an entire organisation. I focus on understanding the wider ecosystem around a challenge so creative decisions contribute to meaningful and lasting outcomes, not just output. I’ve worked across agency, consultancy and in-house environments, leading brand, campaign and digital projects from strategy through execution. I partner closely with stakeholders, mentor creative teams and translate complexity into ideas that are clear, engaging and actionable. Recently, I’ve been helping organisations explore emerging technologies and AI-enabled workflows—not just as tools for efficiency, but as opportunities to strengthen creative thinking and unlock new possibilities. At the heart of my practice is a belief that design is about people—creating understanding, building trust and helping people move forward with confidence.…I'm a Design Lead and Art Director with 10 years of experience helping organisations bring clarity to complex challenges through thoughtful design, strategic thinking and creative leadership. My approach combines systems thinking with a deeply human perspective, and I’m naturally curious about how things connect—whether that’s a brand, a team, a customer experience or an entire organisation. I focus on understanding the wider ecosystem around a challenge so creative decisions contribute to meaningful and lasting outcomes, not just output. I’ve worked across agency, consultancy and in-house environments, leading brand, campaign and digital projects from strategy through execution. I partner closely with stakeholders, mentor creative teams and translate complexity into ideas that are clear, engaging and actionable. Recently, I’ve been helping organisations explore emerging technologies and AI-enabled workflows—not just as tools for efficiency, but as opportunities to strengthen creative thinking and unlock new possibilities. At the heart of my practice is a belief that design is about people—creating understanding, building trust and helping people move forward with confidence.

Available to hire

I’m a Design Lead and Art Director with 10 years of experience helping organisations bring clarity to complex challenges through thoughtful design, strategic thinking and creative leadership. My approach combines systems thinking with a deeply human perspective, and I’m naturally curious about how things connect—whether that’s a brand, a team, a customer experience or an entire organisation. I focus on understanding the wider ecosystem around a challenge so creative decisions contribute to meaningful and lasting outcomes, not just output.

I’ve worked across agency, consultancy and in-house environments, leading brand, campaign and digital projects from strategy through execution. I partner closely with stakeholders, mentor creative teams and translate complexity into ideas that are clear, engaging and actionable. Recently, I’ve been helping organisations explore emerging technologies and AI-enabled workflows—not just as tools for efficiency, but as opportunities to strengthen creative thinking and unlock new possibilities. At the heart of my practice is a belief that design is about people—creating understanding, building trust and helping people move forward with confidence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder and Brand Designer at The Helper Studio

January 1, 2016 - January 1, 2024

Founded The Helper Studio to help founders and purpose-driven organisations build brands that are strategic, authentic and built for long-term growth. Led brand strategy, identity development and multi-channel campaigns, balancing business goals with human connection. Built a culture of listening, identifying core challenges and delivering solutions that translate into clear, actionable ideas. Established creative standards and mentored designers while exploring AI-enabled workflows to improve creative output and operational efficiency.

Senior Designer – Design Lead at Inside Ideas

January 1, 2023 - Present

Joined Inside Ideas as a Senior Designer and progressed into a Design Lead role, collaborating with multi-disciplinary teams to drive brand, strategy and digital initiatives for regional and global brands, including Reckitt, Opella, Kimberly-Clark, Bayer and Husqvarna. Focused on design systems, opportunities discovery, stakeholder alignment and guiding concepts to delivery while mentoring designers and shaping creative standards. Led AI-enabled workflows to improve efficiency and creative output.

Senior Designer – Design Lead at Oliver Agency

January 1, 2023 - Present

Contributed as a Senior Designer – Design Lead, delivering brand experiences and design systems for major Australian brands in collaboration with cross-functional teams. Worked on campaigns and digital products, ensuring strategic alignment and scalable design solutions across platforms.

Creative Designer at Hello Social

January 1, 2021 - January 1, 2023

Delivered social-first campaigns, content systems and brand experiences for high-profile clients including Amazon, BMW, CoinSpot, Uber, Paramount+ and NSW Government. Built rapid ideation cycles and design concepts across multiple platforms, reinforcing systems-led thinking and cohesive narratives.

Junior-Midweight Designer at Roche Group

January 1, 2020 - January 1, 2021

Worked on branding, marketing campaigns and communications for residential property developments across New South Wales. Gained end-to-end project management experience and reinforced design as a strategic business tool.