I am a dedicated and versatile graphic designer and illustrator with 5 years of professional and freelance experience delivering high-impact visual narratives. I specialize in building cohesive brand identities, striking merchandise/apparel design, and high-conversion social media assets. I combine structural design principles with robust storytelling to help fast-growing local brands stand out and visually scale.…

Helmi Hamirul bin Hamidon

I am a dedicated and versatile graphic designer and illustrator with 5 years of professional and freelance experience delivering high-impact visual narratives. I specialize in building cohesive brand identities, striking merchandise/apparel design, and high-conversion social media assets. I combine structural design principles with robust storytelling to help fast-growing local brands stand out and visually scale.…

Available to hire

I am a dedicated and versatile graphic designer and illustrator with 5 years of professional and freelance experience delivering high-impact visual narratives. I specialize in building cohesive brand identities, striking merchandise/apparel design, and high-conversion social media assets.

I combine structural design principles with robust storytelling to help fast-growing local brands stand out and visually scale.

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Language

English
Advanced

Work Experience

Freelance Marketing & Graphic Designer at Independent Studio
January 1, 2022 - Present
Formulates digital and print assets, specializing in complex apparel sublimation mechanics, strategic event identity posters, and complete branding rollouts. Fosters collaborative relationships with individual clients and local enterprises, translating core identity values into crisp, scalable marketing solutions.
Freelance Marketing & Graphic Designer at Sepah Penyet
January 1, 2025 - January 1, 2026
Steered full creative direction and collateral execution for regional showcases, including major setups at Wonderfest MITC and the Pekan Food Festival. Designed high-engagement social media campaigns, maintaining absolute visual consistency across menus, spatial marketing, and print advertisements.
Marketing Manager & Graphic Designer at Bubblebee Malaysia
January 1, 2024 - January 1, 2025
Engineered core visual identities for national seasonal products, including premium product campaigns such as the Golden Series Ice Cream and White Bliss lines. Ensured stringent corporate identity adherence across online digital applications and large-scale physical outlet environmental graphics.
Social Media Manager & Designer at FRESHINK
January 1, 2022 - January 1, 2023
Steered full creative direction and collateral execution for regional showcases, including major setups at Wonderfest MITC and the Pekan Food Festival. Designed high-engagement social media campaigns, maintaining absolute visual consistency across menus, spatial marketing, and print advertisements.
Intern Graphic Designer at Geek Fam Esports
July 1, 2022 - November 1, 2022
Produced fast-paced live match layouts, official active roster graphics, and promotional web collateral for elite professional esports divisions.

Education

Diploma at Kolej Poly-Tech Mara Batu Pahat
January 1, 2019 - January 1, 2022
Secondary Education at SMK Dato Bentara Luar
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education
    Stern FC - Football Club Reworks

    A comprehensive rebranding project focused on modernizing a traditional football club’s identity while honoring its rich heritage. The goal was to create a versatile, visually striking, and future-proof design system suitable for both digital platforms and physical merchandise.

    Key Highlights:

    • Crest Redesign: Simplified complex traditional elements into a clean, geometric minimalist icon.
    • Typography: Custom-curated bold typography to convey strength, energy, and a modern sporting edge.
    • Color Palette: Optimized for high contrast and vibrant digital display, ensuring the club stands out on and off the pitch.
    • Applications: Includes concepts for home/away kits, social media templates, and lifestyle streetwear merchandise.

    Designed with a vision to bridge the gap between classic football culture and modern subcultures.

    🔗 View Full Project on Instagram: https://www.twine.net/signin

    Kopykat — Streetwear Brand Identity & Apparel Design

    Kopykat — Contemporary Streetwear Brand Identity

    A comprehensive brand identity and visual asset design for ‘Kopykat’, a contemporary streetwear label that merges sleek feline-inspired motifs with high-contrast, edgy aesthetics. This project showcases the development of a cohesive modern lifestyle brand from concept to production-ready designs.

    Project Highlights:

    • Brand Identity & Logo: Crafted a minimalist and sharp feline mascot logo designed for maximum scalability and instant brand recognition.
    • Signature Color Palette: Developed a distinctive high-contrast visual identity utilizing sharp teals (#059887) and vibrant neons (#00FFA3) against deep contrast backdrops.
    • Apparel Graphics: Created clean typography layouts and screen-print ready vector graphics for hoodies, oversized tees, and accessories.
    • Packaging & Trim: Designed custom woven labels, hangtags, and tech packs tailored for modern streetwear manufacturing.

    🔗 Connect & View More: