Kopykat โ€” Streetwear Brand Identity & Apparel Design

Helmi Hamirul bin Hamidon
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Kopykat โ€” Contemporary Streetwear Brand Identity

A comprehensive brand identity and visual asset design for โ€˜Kopykatโ€™, a contemporary streetwear label that merges sleek feline-inspired motifs with high-contrast, edgy aesthetics. This project showcases the development of a cohesive modern lifestyle brand from concept to production-ready designs.

Project Highlights:

  • Brand Identity & Logo: Crafted a minimalist and sharp feline mascot logo designed for maximum scalability and instant brand recognition.
  • Signature Color Palette: Developed a distinctive high-contrast visual identity utilizing sharp teals (#059887) and vibrant neons (#00FFA3) against deep contrast backdrops.
  • Apparel Graphics: Created clean typography layouts and screen-print ready vector graphics for hoodies, oversized tees, and accessories.
  • Packaging & Trim: Designed custom woven labels, hangtags, and tech packs tailored for modern streetwear manufacturing.

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