Graphic Designer | 6+ Years in Packaging, Branding & Digital Design I’m Lala, a multidisciplinary graphic designer with a passion for helping brands tell their story, visually, emotionally, and memorably. My focus is on brand identity, packaging, print, and digital design, creating work that doesn’t just look good, but feels right for the brand and connects with real people. With a Master’s in Graphic Design and a background in Architecture and Interior Design, I combine structure and strategy with creative thinking. Over the years, I’ve worked across industries like real estate, hospitality, wellness, supplements, and events, bringing fresh perspectives and meaningful design solutions to every project. My portfolio is a mix of bold ideas and thoughtful details, because I believe great design happens at the intersection of creativity and clarity. For me, it’s about crafting visual narratives that spark inspiration, build trust, and make a lasting impression. I’m fluent in English, Turkish, Azerbaijani, Russian, and Spanish, and love collaborating in diverse, multicultural spaces. What I do best: - Packaging & Print Design - Logo & Brand Identity - Digital Content & Visual Storytelling

Lala Pashayeva

Graphic Designer | 6+ Years in Packaging, Branding & Digital Design I’m Lala, a multidisciplinary graphic designer with a passion for helping brands tell their story, visually, emotionally, and memorably. My focus is on brand identity, packaging, print, and digital design, creating work that doesn’t just look good, but feels right for the brand and connects with real people. With a Master’s in Graphic Design and a background in Architecture and Interior Design, I combine structure and strategy with creative thinking. Over the years, I’ve worked across industries like real estate, hospitality, wellness, supplements, and events, bringing fresh perspectives and meaningful design solutions to every project. My portfolio is a mix of bold ideas and thoughtful details, because I believe great design happens at the intersection of creativity and clarity. For me, it’s about crafting visual narratives that spark inspiration, build trust, and make a lasting impression. I’m fluent in English, Turkish, Azerbaijani, Russian, and Spanish, and love collaborating in diverse, multicultural spaces. What I do best: - Packaging & Print Design - Logo & Brand Identity - Digital Content & Visual Storytelling

Available to hire

Graphic Designer | 6+ Years in Packaging, Branding & Digital Design
I’m Lala, a multidisciplinary graphic designer with a passion for helping brands tell their story, visually, emotionally, and memorably. My focus is on brand identity, packaging, print, and digital design, creating work that doesn’t just look good, but feels right for the brand and connects with real people.

With a Master’s in Graphic Design and a background in Architecture and Interior Design, I combine structure and strategy with creative thinking. Over the years, I’ve worked across industries like real estate, hospitality, wellness, supplements, and events, bringing fresh perspectives and meaningful design solutions to every project.

My portfolio is a mix of bold ideas and thoughtful details, because I believe great design happens at the intersection of creativity and clarity. For me, it’s about crafting visual narratives that spark inspiration, build trust, and make a lasting impression.

I’m fluent in English, Turkish, Azerbaijani, Russian, and Spanish, and love collaborating in diverse, multicultural spaces.

What I do best:

  • Packaging & Print Design
  • Logo & Brand Identity
  • Digital Content & Visual Storytelling
See more

Language

English
Fluent
Azerbaijani
Fluent
Russian
Fluent
Turkish
Fluent
Spanish; Castilian
Intermediate

Work Experience

Sr. Graphic Designer at Humantra
May 31, 2025 - July 23, 2025
Developed a retail-ready packaging system for Boots UK & Ireland, successfully rolled out in 1,500+ stores, solving major challenges like brand shelf visibility, flavor differentiation, and competitor standout. Created a limited edition Ramadan pack sold out within 4 weeks, generating widespread organic buzz. Designed a collectible pack for Rory McIlroy’s 2025 Masters win. Redesigned 5 Amazon eCommerce listings, improving visual appeal and click-through rates, resulting in +35% increase in sales and #1 Best Seller status in UAE & UK. Crafted top-performing Meta ads achieving up to 6x ROAS and high click-through and conversion rate increases. Branded event activations that elevated the hydration experience for thousands of attendees.
Graphic Designer & Creative Lead at Vimerson Health
December 31, 2024 - July 23, 2025
Redeveloped entire product catalog with a fresh, unified vision, optimizing high-converting Amazon listing images to increase product sales and exposure. Developed strategic visual flow for Premium A+ content on Amazon, enhancing customer journey with rich media features differentiating from competitors. Continuously incorporated emerging design trends to deliver cutting-edge content. Oversaw all label designs and packaging, creating cohesive presentations that strengthened brand identity.
Graphic Designer & Creative Lead at Portonovi Montenegro | One&Only
December 31, 2023 - July 23, 2025
Developed 230+ digital and social campaigns showcasing luxury properties. Created brochures, marketing materials, ads, and client presentations tailored to luxury real estate. Managed and directed design projects increasing marketing productivity by 30%, and ensured consistent brand representation. Collaborated with photographers, developers, and marketers maintaining brand vision with streamlined workflows reducing project turnaround time by 20%. Conceptualized vibrant event branding increasing audience engagement and attendance by 60%, contributing to sales success.
Graphic Designer at Dissenyem Comerç Internship
December 31, 2021 - July 23, 2025
Collaborated with a team to design proposals for 15+ local businesses. Helped revitalize neighborhood through engaging design solutions including flyers, design manuals, and 3D environmental structures.
Junior Graphic Designer at Tabasko Branding Bureau
December 31, 2020 - July 23, 2025
Supported art director and senior designers by organizing project files, managing client communications, and obtaining briefs for 30+ projects. Collaborated to establish compelling visual identities for 10+ local and international brands.

Education

Master’s Degree at L’idem Barcelona
January 1, 0001 - December 31, 0001
Bachelor's Degree at Azerbaijan State Art Academy
January 1, 0001 - December 31, 0001

Qualifications

Certification in Design Disciplines - Interior, Product and Graphic
January 1, 0001 - December 31, 0001

Industry Experience

Real Estate & Construction, Consumer Goods, Retail, Travel & Hospitality