Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Lori Martin, an award-winning group creative director and writer who helped Hyundai become the #1 OEM on TikTok and launched the first TikTok ad for a U.S. auto brand. Based in Southern California, I specialize in social strategy, team leadership, and storytelling that resonates across TV, social, digital, experiential, and influencer partnerships. Currently, I teach at Chapman University and freelance for top agencies. I build in-house content teams, drive efficiency with AI assets, and guide cross-functional teams to deliver bold ideas with measurable results.…I'm Lori Martin, an award-winning group creative director and writer who helped Hyundai become the #1 OEM on TikTok and launched the first TikTok ad for a U.S. auto brand. Based in Southern California, I specialize in social strategy, team leadership, and storytelling that resonates across TV, social, digital, experiential, and influencer partnerships. Currently, I teach at Chapman University and freelance for top agencies. I build in-house content teams, drive efficiency with AI assets, and guide cross-functional teams to deliver bold ideas with measurable results.

Lori Martin





I'm Lori Martin, an award-winning group creative director and writer who helped Hyundai become the #1 OEM on TikTok and launched the first TikTok ad for a U.S. auto brand. Based in Southern California, I specialize in social strategy, team leadership, and storytelling that resonates across TV, social, digital, experiential, and influencer partnerships. Currently, I teach at Chapman University and freelance for top agencies. I build in-house content teams, drive efficiency with AI assets, and guide cross-functional teams to deliver bold ideas with measurable results.…I'm Lori Martin, an award-winning group creative director and writer who helped Hyundai become the #1 OEM on TikTok and launched the first TikTok ad for a U.S. auto brand. Based in Southern California, I specialize in social strategy, team leadership, and storytelling that resonates across TV, social, digital, experiential, and influencer partnerships. Currently, I teach at Chapman University and freelance for top agencies. I build in-house content teams, drive efficiency with AI assets, and guide cross-functional teams to deliver bold ideas with measurable results.

Available to hire

I’m Lori Martin, an award-winning group creative director and writer who helped Hyundai become the #1 OEM on TikTok and launched the first TikTok ad for a U.S. auto brand. Based in Southern California, I specialize in social strategy, team leadership, and storytelling that resonates across TV, social, digital, experiential, and influencer partnerships.

Currently, I teach at Chapman University and freelance for top agencies. I build in-house content teams, drive efficiency with AI assets, and guide cross-functional teams to deliver bold ideas with measurable results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Lecturer at Chapman University

January 1, 2026 - Present

Teaching Social Media Marketing, Spring 2026 semester.

Freelance Creative/Copy at Havas NY

June 1, 2025 - Present

Helped re-establish Wells Fargo Consumer Banking social media marketing with creator and BTL content; lowered production costs by utilizing AI assets. Developed conquest marketing for Wyndham Hotels and Trafalgar.

VP, Group Creative Director at INNOCEAN USA

May 1, 2021 - March 1, 2025

Improved speed to market and lowered costs by building an in-house social content team of creators and designers, delivering content across TV, social, digital, experiential, influencers, and media partnerships. Launched the first-ever TikTok ad for a U.S.-based auto brand; Hyundai became the #1 OEM on TikTok and the most case-studied brand by the platform. Trained 50+ cross-functional team members on platform-specific content creation.

Creative Director at INNOCEAN USA

March 1, 2017 - May 1, 2021

Led product launch with a social-first campaign that surpassed sales goals by 5% and delivered 42.3MM impressions, 2.3x engagement vs. the year's average. Managed real-time response social newsrooms during high-profile events like the Super Bowl, including producing a live show that won a Webby honor and a 'Best Tweets' award.

Associate Creative Director at INNOCEAN USA

August 1, 2012 - March 1, 2017

Co-created a revolutionary app enabling on-demand test-drives; conceived and created the agency’s first AR campaign and app awarded 'Best Auto Mobile App' by IAC.

Sr. Copywriter at Young & Rubicam/Wunderman

February 1, 2007 - August 1, 2012

Ideated and executed creative across Mattel (Hot Wheels, Matchbox, Disney, Simpsons, UNO, Pictionary), Land Rover, Southwest Airlines, Chase, Barbeques Galore, James Hardie, Hilton and Hitachi.