Available to hire
I am a digital marketing professional with seven years of experience driving social media strategy, content creation, and omni-channel campaigns for diverse brands. I thrive in fast-paced environments, blending data-driven insights with creative storytelling to deliver measurable ROI and meaningful audience engagement.
I hold a Master of Science in Fashion Marketing and continually sharpen my skills across mobile, social media, and digital platforms to stay ahead of trends and overlay customer needs with innovative marketing solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Lead Digital Strategist at Windmill Health Products
August 1, 2024 - PresentDeveloped and executed social media strategies (paid and organic) for 7 health & wellness brands, growing audiences by 1,000+ followers per page within a year; delivered standout increases of 4k+ for HerOwn and 6.2k+ for Country Farms. Launched targeted paid campaigns driving 2,500 new followers in 3 weeks and contributing to $600k+ in Costco sales during a one-month promotion. Improved engagement and CTR by refining organic and paid strategies, and collaborated with influencers (1M+ followers) and UGC creators to produce authentic content. Transitioned social media management in-house, fostering growth and retention, and coordinated digital campaigns to boost traffic and sales at Target, Meijer, iHerb, CVS, and Costco. Worked cross-functionally with product, creative, and sales teams to align digital with business objectives.
Freelancer Digital Strategist at The Lyfe Of… Digital Marketing Services
January 1, 2022 - December 31, 2024Designed and executed digital marketing strategies for diverse client portfolios, increasing client social media audiences and engagement by 25%+ through targeted content and community-building tactics. Managed SEO and SEM campaigns, boosting search visibility and driving measurable increases in organic and paid traffic.
Digital Strategist at MJH Life Sciences
July 1, 2021 - August 31, 2023Directed social strategies for four healthcare clients, surpassing engagement and impression benchmarks by 5–10% within the first month. Led CRM initiatives to design omni-channel experiences for 1,000+ HCPs and patients, improving retention and engagement. Executed paid media campaigns (Google Ads, Facebook Ads, LinkedIn) for optimized reach and conversions. Conducted keyword research and audience segmentation to refine targeting and ROI. Collaborated with a 10-person cross-functional team to integrate digital strategies with broader marketing initiatives.
Marketing/Communications and Recruitment Intern at Braven
January 1, 2019 - January 1, 2021Increased social media engagement by 20%, outperforming regional benchmarks. Produced weekly program communications, promoted mentoring across 50+ on-campus events, and led a 6-person brand ambassador team to represent Braven on partner campuses.
Education
Master of Science in Fashion Marketing at Rutgers University - Jersey City
January 11, 2030 - December 10, 2025Bachelor of Science in Marketing with a concentration in Fashion Business at Rutgers University - Newark
January 11, 2030 - December 10, 2025Master’s of Science in Fashion Marketing at Rutgers University – Jersey City, NJ
January 11, 2030 - December 10, 2025Bachelor’s of Science in Marketing with a concentration in Fashion Business at Rutgers University – Newark, NJ
January 11, 2030 - December 10, 2025Master of Science in Fashion Marketing at Rutgers University – Jersey City, NJ
January 11, 2030 - December 10, 2025Bachelor of Science in Marketing with a concentration in Fashion Business at Rutgers University – Newark, NJ
January 11, 2030 - December 10, 2025Qualifications
Industry Experience
Healthcare, Life Sciences, Retail, Software & Internet, Consumer Goods, Education, Professional Services, Media & Entertainment
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