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Hi, I’m Magdalene Ford, a marketing professional specializing in email strategy and growth. I partner with product and design teams to translate data into engaging campaigns, build scalable email programs, and drive measurable revenue. I’ve led initiatives from audience segmentation to automated workflows that boost engagement, retention, and ROI. I’m passionate about teaching others—training small business owners on social media, mentoring teams on how to use analytics to steer campaigns, and developing repeatable processes that fuel sustainable growth. When I’m not optimizing email programs, I love crafting compelling content and collaborating across disciplines to turn ideas into results.…Hi, I’m Magdalene Ford, a marketing professional specializing in email strategy and growth. I partner with product and design teams to translate data into engaging campaigns, build scalable email programs, and drive measurable revenue. I’ve led initiatives from audience segmentation to automated workflows that boost engagement, retention, and ROI. I’m passionate about teaching others—training small business owners on social media, mentoring teams on how to use analytics to steer campaigns, and developing repeatable processes that fuel sustainable growth. When I’m not optimizing email programs, I love crafting compelling content and collaborating across disciplines to turn ideas into results.

Magdalene Ford

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I’m Magdalene Ford, a marketing professional specializing in email strategy and growth. I partner with product and design teams to translate data into engaging campaigns, build scalable email programs, and drive measurable revenue. I’ve led initiatives from audience segmentation to automated workflows that boost engagement, retention, and ROI. I’m passionate about teaching others—training small business owners on social media, mentoring teams on how to use analytics to steer campaigns, and developing repeatable processes that fuel sustainable growth. When I’m not optimizing email programs, I love crafting compelling content and collaborating across disciplines to turn ideas into results.…Hi, I’m Magdalene Ford, a marketing professional specializing in email strategy and growth. I partner with product and design teams to translate data into engaging campaigns, build scalable email programs, and drive measurable revenue. I’ve led initiatives from audience segmentation to automated workflows that boost engagement, retention, and ROI. I’m passionate about teaching others—training small business owners on social media, mentoring teams on how to use analytics to steer campaigns, and developing repeatable processes that fuel sustainable growth. When I’m not optimizing email programs, I love crafting compelling content and collaborating across disciplines to turn ideas into results.

Available to hire

Hi, I’m Magdalene Ford, a marketing professional specializing in email strategy and growth. I partner with product and design teams to translate data into engaging campaigns, build scalable email programs, and drive measurable revenue. I’ve led initiatives from audience segmentation to automated workflows that boost engagement, retention, and ROI.

I’m passionate about teaching others—training small business owners on social media, mentoring teams on how to use analytics to steer campaigns, and developing repeatable processes that fuel sustainable growth. When I’m not optimizing email programs, I love crafting compelling content and collaborating across disciplines to turn ideas into results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

English

Advanced

Work Experience

Email Marketing Manager at 360 Training

June 1, 2022 - June 1, 2022

Collaborated among team and corporate partners to increase email billings by 49.62%. Developed and managed email campaigns, including targeted audiences, broadcast and automated emails. Led A/B testing to optimize performance and identified segments for diverse campaigns. Brought in 115% more B2B leads via email within six months.

Senior Email Marketing Manager at Animoto

February 1, 2025 - February 1, 2025

Developed and executed email campaigns to drive growth, engagement, and retention. Built emails in HTML and CSS and optimized deliverability and performance through QA/AB tests. Increased bookings by 43.9% and collaborated with marketing leadership to align campaigns with business goals.