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I am a creative marketing professional with extensive design experience. Skilled in content creation, branding, and social media strategy, I have a proven track record in executing successful campaigns and managing high-level marketing functions. My expertise spans across creative design, digital marketing, and brand management within diverse sectors including hospitality, retail, and non-profit organizations. With a background in digital media and mass communication, I bring a unique blend of creative and strategic skills to all projects. I am passionate about developing engaging content and impactful marketing strategies that drive business growth and elevate brand presence.…I am a creative marketing professional with extensive design experience. Skilled in content creation, branding, and social media strategy, I have a proven track record in executing successful campaigns and managing high-level marketing functions. My expertise spans across creative design, digital marketing, and brand management within diverse sectors including hospitality, retail, and non-profit organizations. With a background in digital media and mass communication, I bring a unique blend of creative and strategic skills to all projects. I am passionate about developing engaging content and impactful marketing strategies that drive business growth and elevate brand presence.

Lim Aileen

Graphic Designer, Marketing Strategist, Brand Strategist, +1

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I am a creative marketing professional with extensive design experience. Skilled in content creation, branding, and social media strategy, I have a proven track record in executing successful campaigns and managing high-level marketing functions. My expertise spans across creative design, digital marketing, and brand management within diverse sectors including hospitality, retail, and non-profit organizations. With a background in digital media and mass communication, I bring a unique blend of creative and strategic skills to all projects. I am passionate about developing engaging content and impactful marketing strategies that drive business growth and elevate brand presence.…I am a creative marketing professional with extensive design experience. Skilled in content creation, branding, and social media strategy, I have a proven track record in executing successful campaigns and managing high-level marketing functions. My expertise spans across creative design, digital marketing, and brand management within diverse sectors including hospitality, retail, and non-profit organizations. With a background in digital media and mass communication, I bring a unique blend of creative and strategic skills to all projects. I am passionate about developing engaging content and impactful marketing strategies that drive business growth and elevate brand presence.

Available to hire

I am a creative marketing professional with extensive design experience. Skilled in content creation, branding, and social media strategy, I have a proven track record in executing successful campaigns and managing high-level marketing functions. My expertise spans across creative design, digital marketing, and brand management within diverse sectors including hospitality, retail, and non-profit organizations.

With a background in digital media and mass communication, I bring a unique blend of creative and strategic skills to all projects. I am passionate about developing engaging content and impactful marketing strategies that drive business growth and elevate brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Assistant Designer at WWF International

July 31, 2018 - August 28, 2025

Collaborated closely with the Brand team within the Communication and Marketing Division to provide creative design works and support various design needs. Contributed to the planning and execution of Earth Hour, WWF's global environmental movement. Responsibilities included maintaining brand visual identity, designing Google sites, key publications, event materials, and social media assets. Created GIFs and promotional materials for Earth Hour's partners. Managed relationships for photography and event footage acquisition.

Graphic Designer & Marketing Assistant at Royal T Group Pte Ltd

November 30, 2020 - August 28, 2025

Worked alongside the Marketing Manager to design and create graphics for advertising and promotional needs. Aligned marketing materials with brand guidelines, conducted product photoshoots, created short video clips for social media, and collaborated with business managers to develop promotional memos. Managed relationships with printers and shopping malls for campaign execution. Supported social media and product launch campaigns and assisted in mobile application user-interface development.

Marketing Executive at Ya Kun International Pte Ltd

November 30, 2022 - August 28, 2025

Led marketing efforts for the Beard Papa brand, coordinating with the brand principal and operations teams to implement online and offline campaigns including the Singapore 20th Anniversary and Papa’s Day. Created graphic content under tight timelines, managed franchisee relationships, and handled production of merchandise and printed marketing assets. Developed and executed social media strategies, achieving significant follower growth across multiple platforms. Produced and optimized digital assets for social media channels.

Marketing and Communications Manager at Deliciae Hospitality Management Pte Ltd

December 31, 2023 - August 28, 2025

Implemented marketing strategies and programs across various channels including sponsorships and joint collaborations. Developed press materials such as press releases and factsheets. Oversaw photo shoots and liaised with suppliers for marketing collateral production. Managed the group’s marketing functions, strategy development, implementation, and supervision across multiple locations.

Marketing and Communications Manager at Sweet Potato Project Pte Ltd

December 31, 2024 - August 28, 2025

Led marketing strategy and execution for AIR CCCC, a newly established restaurant. Developed and implemented marketing plans to increase brand awareness, customer acquisition, and revenue growth. Created engaging content including social media posts and email newsletters. Monitored key performance metrics to assess effectiveness and identify areas for improvement. Collaborated with operations for alignment and oversaw key operational responsibilities including management reporting and facility maintenance.

Freelance Designer at Self-Employed

January 1, 2025 - Present

Refined corporate brand decks adding illustrations for effective communication. Designed event assets such as stage backdrops, TV screen visuals, posters, and PowerPoint presentations to support branding and audience engagement. Produced digital assets including social media graphics and EDMs in alignment with client brand identity and campaign goals.