therealewos

Available to hire

I’m a Senior Product Designer based in the UK, working across fintech, telecom, and digital products.

About

I’m a Senior Product Designer based in the UK, working across fintech, telecom, and digital products. Over the past 8+ years, I’ve led end-to-end design on mobile and web platforms, shaping onboarding, payments, and core user journeys that directly impact growth.

At MTN, I owned the payment experience used at scale, improving transaction completion and reducing drop-offs. Previously, I led product design for a financial app that onboarded over 10,000 users within months and scaled to a profitable platform. My work is grounded in real product constraints, balancing user needs, business goals, and engineering realities.

What sets me apart is how I approach design: not just as UI, but as a product problem. I focus on clarity, speed, and measurable outcomes, making complex systems feel simple and trustworthy for users.

  • Joined November 2024

Languages

  • EnglishFluent

Industry experience

  • Financial Services
  • Software & Internet
  • Telecommunications
  • Professional Services
  • Other

More experts in Edinburgh, United Kingdom

Projects · 1

iGnite Sim2Bank

Overview Sim2Bank is a digital wallet embedded within the 9mobile ecosystem, designed to enable users to create a wallet and perform financial transactions directly within the telecom app. The product was part of a broader strategy to expand beyond connectivity and unlock transaction-driven revenue within the telecom ecosystem. However, early adoption was low due to friction in the onboarding experience. My Role Product Designer (End-to-End UX) Platforms iOS, Android Scope Onboarding, Wallet Setup, Payment UX Impact +35% increase in onboarding completion rate –28% reduction in user drop-off during registration +20% faster wallet setup time Increased wallet adoption within the telecom app Improved user confidence during financial onboarding Business Context For 9mobile, the wallet was not just a feature—it was a strategic move into financial services. Success depended on: Increasing wallet adoption Enabling transaction volume growth Building user trust in a non-traditional financial platform However, onboarding friction was directly limiting: User activation Transaction revenue potential Read more: https://www.twine.net/signin

  • Product Designer
  • UI Designer
  • UX Designer

Work experience· 4 roles

Senior Product Designer · MTN NigeriaNov 2022 – Present · 4 yrs 1 mo

Owned end-to-end design across onboarding, usage, and payment journeys, improving activation and reducing drop-offs. Simplified onboarding flows, improving time-to-first-value and increasing user activation. Optimised payment experiences, improving transaction success across digital channels. Introduced Experience Level Agreements (XLA) to measure and improve product experience performance. Designed scalable mobile and web experiences supporting high- volume user interactions across telecom and financial platforms. Delivered B2B partner platform improving onboarding workflows and operational efficiency.

Product Design Lead · Cloud Interactive AssociatesOct 2019 – Oct 2022 · 3 yrs 1 mo

Led product design for onboarding, onboarding flows, and platform experiences; supported onboarding 10,000 monthly users; scaled platform to 42,944 users, generating $25,508 monthly revenue; improved onboarding and core journeys, reducing friction.

UI/UX Designer · Precise Financial SystemsJan 2017 – Present · 9 yrs 11 mos

Improved PAY iT payment platform usability across transaction journeys; increased i Teller adoption from 40% to 90% by simplifying user flows; reduced design-to-dev handoff time by 30% through improved workflows; delivered 20% increase in conversion rate through UX optimization.

UI/UX Designer · Global Hyperlinks SolutionApr 2014 – Present · 12 yrs 8 mos

Education

Higher National Diploma (HND) in Computer Science · Delta State Polytechnic, Nigeria2006 – 2010

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