iGnite Sim2Bank

Overview
Sim2Bank is a digital wallet embedded within the 9mobile ecosystem, designed to enable users to create a wallet and perform financial transactions directly within the telecom app.

The product was part of a broader strategy to expand beyond connectivity and unlock transaction-driven revenue within the telecom ecosystem.

However, early adoption was low due to friction in the onboarding experience.

My Role
Product Designer (End-to-End UX)

Platforms
iOS, Android

Scope
Onboarding, Wallet Setup, Payment UX

Impact
+35% increase in onboarding completion rate
–28% reduction in user drop-off during registration
+20% faster wallet setup time
Increased wallet adoption within the telecom app
Improved user confidence during financial onboarding
Business Context
For 9mobile, the wallet was not just a feature—it was a strategic move into financial services.

Success depended on:

Increasing wallet adoption
Enabling transaction volume growth
Building user trust in a non-traditional financial platform
However, onboarding friction was directly limiting:

User activation
Transaction revenue potential

Read more: https://www.twine.net/signin