I'm a creative designer with extensive knowledge and experience in creating a cohesive, saleable collection through research of target customers, current selling metrics and identifying key trends in the market relevant to the company's aesthetic values. Have thorough knowledge of design techniques, product construction and processes. I’m experienced in overseeing the collection development from concept through production in men’s and women’s categories. A positive, can-do attitude has always led me to great and efficient working relationships with upper management, cross functional partners and the design team. I am also an avid dyer with natural colors, teaching others in small workshop settings and love creating everything from embroidery to digital illustrations.

Ester Farr

I'm a creative designer with extensive knowledge and experience in creating a cohesive, saleable collection through research of target customers, current selling metrics and identifying key trends in the market relevant to the company's aesthetic values. Have thorough knowledge of design techniques, product construction and processes. I’m experienced in overseeing the collection development from concept through production in men’s and women’s categories. A positive, can-do attitude has always led me to great and efficient working relationships with upper management, cross functional partners and the design team. I am also an avid dyer with natural colors, teaching others in small workshop settings and love creating everything from embroidery to digital illustrations.

Available to hire

I’m a creative designer with extensive knowledge and experience in creating a cohesive, saleable collection through research of target customers, current selling metrics and identifying key trends in the market relevant to the company’s aesthetic values.
Have thorough knowledge of design techniques, product construction and processes. I’m experienced in overseeing the collection development from concept through production in men’s and women’s categories.
A positive, can-do attitude has always led me to great and efficient working relationships with upper management, cross functional partners and the design team.
I am also an avid dyer with natural colors, teaching others in small workshop settings and love creating everything from embroidery to digital illustrations.

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Language

English
Fluent

Work Experience

Associate Designer at Lands' End
January 1, 2015 - October 23, 2025
Responsible for growing women's Sweater and Sleepwear businesses from concept to photosample stage along with Lands' End Plus size and Business Outfitter categories. Managed development and execution of technical packages, cable and stitch layouts, multi color marls and print development. Presented seasonal knitwear trend direction, manged development of sweater embroideries and embellishments that were within budget guidelines, sourced novelty yarns and designed the LE cashmere collection.
Women's RTW Designer at Tommy Bahama
January 1, 2017 - October 23, 2025
Drive the aesthetic reinvention, growth, strategy and margin building for knit dress and seasonal sleepwear categories. Read and react quickly to sales performance for close to season opportunities and future development; manage line development to meet SKU plan needs to ensure a balanced and desirable collection is appropriate to the demands of the growth of the business. Developed strong cross functional partnerships to achieve a cohesive vision for knit dresses and successfully develop volume driving key items for Tommy Bahama Collection, International and Wholesale accounts. Owned and managed timely tech pack creation in PLM and hand offs. Worked with in house sewing lab and tech designers to drape new styles and to ensure the best expression of fit for customer.
Creative Design Manager at Belk Inc
January 1, 2021 - October 23, 2025
Responsible for re-launching The Limited brand with a new brand profile and style assortment. Problem solved any design, manufacturing and cost related issues to ensure product met its highest standards, while still managing to cost and value requirements. Managed The Limited brand from concept through production by doing market research, blending high end aesthetic with customer-centric design that reflected the brand ethos and meeting the seasonal merchandising targets. Developed Plus & Petite assortments and style exclusives. Proposed new graphic and print ideas to textile designers, created seasonal mood boards, color direction and style illustrations. Attended fit sessions to ensure the vision for design was captured and that all the trims and fabrics were correct.
Associate Designer at Hanesbrands Inc.
January 1, 2024 - October 23, 2025
Developed Hanes Casualwear for DTC and B2B portions, helping to achieve and surpass yearly profit plans. Growing Hanes + Printwear assortment profile by proposing and delivering seasonal apparel specific trend and market research. Managing 700+ style migration from one season to another in PLM, ultimately coming up with processes to streamline workload. Leading the overall trend research for new collection launches such as Hanes Maternity, Hanes Originals, Explorer and JMS by Hanes. Attending fittings to ensure the aesthetic vision set by design is brought to life, compromising and balancing between cost targets and overall visual appearance.
Freelance Designer / Contractor at Hanesbrands Inc.
January 1, 2025 - Present
Freelance design projects for Hanesbrands Inc., focusing on delivering seasonal apparel trend research and supporting product development.

Education

B.S. Fashion Design at University of Cincinnati
January 11, 2030 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services