Available to hire
Hi there, I’m Theresia Situmorang, a regional business development and growth professional with 15+ years of experience across Singapore, Indonesia, and the Philippines. I’ve co-founded and scaled cross-border ecommerce brands, led digital marketing and ecommerce operations, and built strategic partnerships to drive revenue and market expansion from Bali to the US. I’m passionate about blending commercial strategy with culturally aware collaboration to deliver sustainable growth.
In every role I champion relationship-building, cross-cultural teamwork, and entrepreneurial adaptability to navigate regional markets. I currently lead digital growth, ecommerce, and partnerships across Indonesia and Singapore, focusing on revenue growth, operational excellence, and customer-centric brand storytelling.
Skills
Experience Level
Expert
Intermediate
Language
Indonesian
Fluent
English
Fluent
Malay
Intermediate
Work Experience
Co-Founder / Digital Growth and E-commerce Lead at ASIA N A PTE LTD
June 1, 2017 - PresentCo-founded and scaled cross-border ecommerce brands specializing in Bali-made home décor and furniture for Singapore and United States markets. Generated SGD 1M+ in revenue in 2024 through marketplace expansion and international growth initiatives. Led expansion into the U.S. market with warehousing and fulfillment setups to improve operational efficiency and customer reach. Managed and optimized paid media campaigns with ROAS up to 5.8 across Meta and Google Ads. Grew Instagram community to over 25,000 followers through content strategy and brand storytelling. Led a cross-functional team of five across marketing, operations, customer service, and content coordination for over five years. Oversaw digital growth strategy, supplier coordination, export logistics, and brand partnerships across Indonesia and Singapore.
Digital Content Writer & Search Engine Optimization Specialist at DIGIMARK INC.
June 1, 2019 - August 31, 2020Managed SEO and content optimization initiatives for 20 Indonesian websites. Produced digital content, social media copy, and SEO-focused articles using tools including Ahrefs. Supported multilingual content and translation initiatives for websites and applications.
Digital Marketing Campaign Coordinator at TRY AND REVIEW PTE. LTD
October 1, 2017 - June 30, 2018Coordinated regional digital campaigns across Singapore, Indonesia, and Malaysia for fast-moving consumer goods and beauty brands. Managed client relationships and campaign execution for brands including L’Oréal, Unilever, P&G, and Beiersdorf. Supported campaign reporting, proposal development, and business presentations.
Career Break, Full-Time Parenting
September 1, 2015 - June 30, 2017Dedicated time to raising the first child while supporting family transition and future entrepreneurship planning.
Senior Consultant at SPIRE RESEARCH & CONSULTING
June 1, 2013 - September 30, 2015Managed consulting projects involving market research, business strategy, and industry analysis. Prepared strategic reports, client presentations, and growth recommendations. Participated in proposal development, client pitches, and team supervision.
Co-Founder, F&B Startup at ENTREPRENEURIAL VENTURE
September 1, 2012 - June 30, 2013Co-developed an independent coffee and bakery business concept from planning through operational setup. Managed business planning, supplier coordination, branding initiatives, and day-to-day operational execution.
Senior Financial Language Editor at STANDARD & POOR’S CAPITAL IQ
June 1, 2009 - September 30, 2012Analyzed financial reports of Indonesian public companies for investment and consulting clients. Managed and coached a team of Indonesian editors while supporting reporting and workflow improvement.
Global Service Desk Analyst at HEWLETT-PACKARD
September 1, 2008 - June 30, 2009Provided regional customer and technical support across Southeast Asia markets.
Sales Administration Representative at PHILIPPINE INTERNATIONAL MARKETING SERVICES
May 1, 2007 - September 30, 2008Supported regional sales coordination, customer communication, and order management.
Education
Master of Business Administration (MBA) at Ateneo Graduate School of Business
January 11, 2030 - January 1, 2012Bachelor of Science in Commerce, Major in Management Accounting at Adventist University of the Philippines
January 11, 2030 - January 1, 2007Qualifications
Industry Experience
Consumer Goods, Professional Services, Retail, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Intermediate
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