Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a senior designer with over 20 years of experience creating visual identity systems, editorial experiences, and brand communications for consumer, lifestyle, beauty, nonprofit, and mission-driven organizations. I focus on typography, visual systems, information hierarchy, and translating strategy into cohesive brand experiences. Over the years, I’ve collaborated with founders and teams to develop visual identity systems, brand guidelines, social templates, marketing collateral, presentations, and launch-ready brand assets that maintain consistency across every touchpoint. My work combines strong typography, thoughtful systems, and editorial design principles to create brands that feel distinctive, intentional, and built to last.…I'm a senior designer with over 20 years of experience creating visual identity systems, editorial experiences, and brand communications for consumer, lifestyle, beauty, nonprofit, and mission-driven organizations. I focus on typography, visual systems, information hierarchy, and translating strategy into cohesive brand experiences. Over the years, I’ve collaborated with founders and teams to develop visual identity systems, brand guidelines, social templates, marketing collateral, presentations, and launch-ready brand assets that maintain consistency across every touchpoint. My work combines strong typography, thoughtful systems, and editorial design principles to create brands that feel distinctive, intentional, and built to last.

Wendy Wade

Brand Designer, Art Director, Creative Director, +3





I'm a senior designer with over 20 years of experience creating visual identity systems, editorial experiences, and brand communications for consumer, lifestyle, beauty, nonprofit, and mission-driven organizations. I focus on typography, visual systems, information hierarchy, and translating strategy into cohesive brand experiences. Over the years, I’ve collaborated with founders and teams to develop visual identity systems, brand guidelines, social templates, marketing collateral, presentations, and launch-ready brand assets that maintain consistency across every touchpoint. My work combines strong typography, thoughtful systems, and editorial design principles to create brands that feel distinctive, intentional, and built to last.…I'm a senior designer with over 20 years of experience creating visual identity systems, editorial experiences, and brand communications for consumer, lifestyle, beauty, nonprofit, and mission-driven organizations. I focus on typography, visual systems, information hierarchy, and translating strategy into cohesive brand experiences. Over the years, I’ve collaborated with founders and teams to develop visual identity systems, brand guidelines, social templates, marketing collateral, presentations, and launch-ready brand assets that maintain consistency across every touchpoint. My work combines strong typography, thoughtful systems, and editorial design principles to create brands that feel distinctive, intentional, and built to last.

Available to hire

I’m a senior designer with over 20 years of experience creating visual identity systems, editorial experiences, and brand communications for consumer, lifestyle, beauty, nonprofit, and mission-driven organizations. I focus on typography, visual systems, information hierarchy, and translating strategy into cohesive brand experiences.

Over the years, I’ve collaborated with founders and teams to develop visual identity systems, brand guidelines, social templates, marketing collateral, presentations, and launch-ready brand assets that maintain consistency across every touchpoint. My work combines strong typography, thoughtful systems, and editorial design principles to create brands that feel distinctive, intentional, and built to last.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Adobe Premiere Pro

Expert

Adobe After Effects

Expert

Language

English

Fluent

Work Experience

Executive Director at Beautycounter

December 31, 2024 - October 21, 2025

Inspired and led a team of 56 consultants to advance Beautycounter’s mission of clean beauty and conscious business. Promoted to the company’s second-highest leadership rank in 2020 after leading a team that achieved $345K in annual sales.

Creative Design Specialist at Eccalon

September 29, 2024 - October 20, 2025

Drove brand and design initiatives for the National Security Innovation Network (NSIN), creating strategic, award-winning visual systems that elevated the organization’s presence. Known for clear communication, collaboration, and delivering high-quality creative under tight deadlines. Award: 29th Annual Communicator Gold Award of Excellence for design of the NSIN FY22 Year in Review.

Creative Design Specialist at ECCALON

September 1, 2022 - September 30, 2024

Drove brand and design initiatives for the National Security Innovation Network (NSIN), developing strategic, award-winning visual systems for national innovation programs focused on technology that supports the warfighter and mission impact. Designed high-impact creative across digital, print, and presentations; balanced creative excellence with clarity, accessibility, and performance-driven communication goals. Translated complex, technical, and mission-driven concepts into clear, credible visual communication for diverse audiences. Collaborated closely with cross-functional teams to ensure consistency, clarity, and high production standards across digital and print deliverables. Recipient of a Gold Communicator Award for excellence in design and communication; U.S. Secret Security Clearance (granted 2024).

Art Director at Touch 3, LLC

September 30, 2011 - October 21, 2025

Managed all phases of publication design projects from concept to production, including client communication, vendor coordination, and pre-press preparation. Supervised junior designers and regularly commissioned illustrators to ensure brand consistency and design excellence.

Founder + Brand Designer at WESWEN DESIGN

September 1, 2011 - Present

Designed brand identities, marketing collateral, social media systems, presentations, and campaign materials for consumer-facing brands, nonprofits, associations, and founder-led organizations. Developed, maintained, and extended brand guidelines and visual systems to support evolving communication needs across print and digital channels. Led typography, layout design, and visual storytelling for multi-page print and digital publications. Developed publication systems and templates to maintain consistency across recurring editorial programs, magazines, and large-scale communication initiatives. Produced environmental and large-format graphics, including trade show displays, event materials, signage, and campaign assets. Managed multiple concurrent clients, priorities, and deadlines while serving as lead designer, art director, and client contact.

Owner & Creative Director at Weswen Design

September 1, 2011 - Present

Founder and creative lead of a boutique studio specializing in bold, strategic brand identities, publications, and print design. Partnered with organizations ranging from national associations to lifestyle brands to develop cohesive visual systems that elevate storytelling and market presence. Known for creative collaboration, strong communication, and seamless end-to-end project management — from concept through production.