Available to hire
Hi, I’m Thibault Charbonnet, a senior digital marketing expert with 10+ years of experience driving growth through SEA, SEO, and Affiliate Marketing. Based in Europe and actively collaborating across FR, BENELUX, and CH, I design and execute multichannel campaigns that deliver measurable results. I enjoy turning data into action and partnering with cross‑functional teams to optimize performance and ROI.
I specialize in building scalable paid media programs, optimizing conversion funnels, budgeting and analytics dashboards, and developing strategic partnerships. I’m passionate about continuous learning, staying ahead of digital trends, and helping brands grow in competitive markets with a friendly, collaborative approach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
French
Fluent
English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
Work Experience
Digital marketing expert & internal trainer at Freelance Marketing
January 1, 2023 - PresentPlanning and executing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
Auditing and analyzing campaign performance, and adjusting strategies to optimize results.
Managing and allocating advertising budgets to maximize ROI. Providing digital marketing training for local businesses.
Manager digital marketing ( FR, BENELUX, CH) at Page Group ( Barcelone )
January 1, 2023 - July 18, 2025Definition and implementation of the multichannel marketing strategy for the Benelux region and France. Management of paid advertising campaigns (SEM, Social Ads, Display) to maximize visibility and lead generation. Management and negotiation of contracts with partners job boards. Coordination of local marketing initiatives and alignment of campaigns at the regional level. Data analysis and performance reporting to optimize marketing investments.
Digital marketing expert & internal trainer at Freelance Marketing
January 1, 2023 - PresentPlanning and executing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.). Auditing and analyzing campaign performance, and adjusting strategies to optimize results. Managing and allocating advertising budgets to maximize ROI. Providing digital marketing training for local businesses.
Manager digital marketing (FR, BENELUX, CH) at Page Group (Barcelone)
December 31, 2023 - July 18, 2025Definition and implementation of the multichannel marketing strategy for the Benelux region and France. Management of paid advertising campaigns (SEM, Social Ads, Display) to maximize visibility and lead generation. Management and negotiation of contracts with partners job boards. Coordination of local marketing initiatives and alignment of campaigns at the regional level. Data analysis and performance reporting to optimize marketing investments.
Expert SEA, Linkedin Products & Affiliation at Freelance @GigiCollectiveStudio
January 1, 2023 - PresentPlanning and execution of ad campaigns across Google Ads, Meta, and LinkedIn. Auditing and analyzing performance of ongoing campaigns. Implementation of automated dashboards and performance reporting. Management of budget and strategic oversight with multi-channel paid acquisition strategies. Conversion tracking and digital training for internal teams. Budget size: €200K per year.
Sr. Manager digital marketing (FR, BENELUX, CH) at PageGroup Europe (Barcelona)
January 1, 2023 - July 23, 2025Defined and executed multichannel marketing strategies including SEA, Social Ads, and Display campaigns. Managed paid campaign execution and optimization with budgets between €1-2M per year. Negotiated and monitored performance with partner job boards. Coordinated local and regional marketing actions and campaigns. Delivered advanced analysis and reporting to improve marketing investments.
Affiliation PPC expert at EURANKA (CH)
January 1, 2017 - July 23, 2025Managed and optimized high-volume PPC campaigns. Analyzed conversion funnels and adjusted targeting. Developed commercial partnerships.
Expert SEA, Linkedin Products & Affiliation at Freelance @GigiCollectiveStudio
January 1, 2023 - PresentPlanning and execution of ad campaigns across Google Ads, Meta, and LinkedIn. Conduct audit and performance analysis of ongoing campaigns, develop advanced reporting, and implement automated dashboards. Manage budgets (€200K per year) and oversee multi-channel paid acquisition strategies including conversion tracking. Provide digital training for internal teams.
Sr. Manager digital marketing (FR, BENELUX, CH) at PageGroup Europe (Barcelona)
December 31, 2023 - July 23, 2025Defined and executed multichannel marketing strategies. Managed paid campaigns including SEA, Social Ads, and Display with an annual budget of €1-2M. Negotiated and monitored performances with partner job boards. Coordinated local and regional marketing actions and campaigns. Conducted advanced analysis and reporting to optimize marketing investments.
Affiliation PPC expert at EURANKA (CH)
December 31, 2017 - July 23, 2025Managed and optimized high-volume PPC campaigns. Analyzed conversion funnels and adjusted targeting accordingly. Developed commercial partnerships to enhance campaign performance.
Senior Digital Marketing Manager at PageGroup Europe
January 1, 2023 - September 16, 2025Led multichannel paid acquisition strategy for France, Benelux, and Switzerland; managed PPC campaigns (Google Ads, Meta, LinkedIn); audited and optimized ongoing campaigns; built automated dashboards; oversaw budgets and provided strategic oversight; coordinated regional marketing actions and partnerships; drove ROI through performance analysis and conversion optimization.
Affiliate PPC Expert
January 1, 2017 - September 16, 2025Planned and executed ad campaigns (Google Ads, Meta, LinkedIn); audited ongoing campaigns; performed performance analysis and advanced reporting; implemented automated dashboards; managed budgets and strategic oversight; led multichannel paid acquisition initiatives.
Freelance Digital Marketing Expert at Gig Collective Studio
January 1, 2023 - September 16, 2025Freelance digital marketing consultant delivering multichannel campaigns and analytics; supported clients in FR, BENELUX, CH; built dashboards and optimized performance; collaborated with teams to scale campaigns.
Education
Bachelor Business Management at ESC SAINT ETIENNE
January 1, 2010 - December 31, 2014Bachelor Business admin. at WESTERN KENTUCKY UN.
January 1, 2013 - December 31, 2014Bachelor Business Management at ESC SAINT ETIENNE
January 1, 2010 - December 31, 2014Bachelor Business admin. at WESTERN KENTUCKY UN.
January 1, 2013 - December 31, 2014Bachelor en Business international at Business school of Saint-etienne (ESC)
January 1, 2010 - December 31, 2014Bachelore en Business & Administration at Western Kentucky university
January 1, 2012 - December 31, 2013Bachelor at Business school of Saint-etienne (ESC)
January 1, 2010 - December 31, 2014Bachelor at Western Kentucky University
January 1, 2012 - December 31, 2013Bachelor en Business international at Business school of Saint-etienne (ESC)
January 1, 2010 - December 31, 2014Bachelore en Business & Administration at Western Kentucky university
January 1, 2012 - December 31, 2013Bachelor in International Business at ESC Saint-Étienne (Saint-Étienne School of Business)
January 1, 2010 - December 31, 2014Exchange Program in Business & Administration at Western Kentucky University
January 1, 2012 - January 1, 2013Qualifications
Google Analytics
July 18, 2025 - July 18, 2025Industry Experience
Professional Services, Gaming, Retail, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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