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I am a senior marketing strategist with over 20 years of experience working across Retail, Media, Technology, and FMCG sectors. I specialize in branding, marketing strategy, advertising, AI, and data analysis. I have a strong strategic vision and a proven ability to develop innovative strategies that drive brand growth and relevance. I am passionate about applying artificial intelligence to marketing and communication. I have expertise in planning, team management, and executing high-impact campaigns, thriving in fast-changing and competitive environments. I'm always eager to grow and adapt by embracing new technologies.…I am a senior marketing strategist with over 20 years of experience working across Retail, Media, Technology, and FMCG sectors. I specialize in branding, marketing strategy, advertising, AI, and data analysis. I have a strong strategic vision and a proven ability to develop innovative strategies that drive brand growth and relevance. I am passionate about applying artificial intelligence to marketing and communication. I have expertise in planning, team management, and executing high-impact campaigns, thriving in fast-changing and competitive environments. I'm always eager to grow and adapt by embracing new technologies.

Javier Aragón

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I am a senior marketing strategist with over 20 years of experience working across Retail, Media, Technology, and FMCG sectors. I specialize in branding, marketing strategy, advertising, AI, and data analysis. I have a strong strategic vision and a proven ability to develop innovative strategies that drive brand growth and relevance. I am passionate about applying artificial intelligence to marketing and communication. I have expertise in planning, team management, and executing high-impact campaigns, thriving in fast-changing and competitive environments. I'm always eager to grow and adapt by embracing new technologies.…I am a senior marketing strategist with over 20 years of experience working across Retail, Media, Technology, and FMCG sectors. I specialize in branding, marketing strategy, advertising, AI, and data analysis. I have a strong strategic vision and a proven ability to develop innovative strategies that drive brand growth and relevance. I am passionate about applying artificial intelligence to marketing and communication. I have expertise in planning, team management, and executing high-impact campaigns, thriving in fast-changing and competitive environments. I'm always eager to grow and adapt by embracing new technologies.

Available to hire

I am a senior marketing strategist with over 20 years of experience working across Retail, Media, Technology, and FMCG sectors. I specialize in branding, marketing strategy, advertising, AI, and data analysis. I have a strong strategic vision and a proven ability to develop innovative strategies that drive brand growth and relevance.

I am passionate about applying artificial intelligence to marketing and communication. I have expertise in planning, team management, and executing high-impact campaigns, thriving in fast-changing and competitive environments. I’m always eager to grow and adapt by embracing new technologies.

Skills

Branding

Experience Level

Branding

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Strategic Marketing & Business Development Manager at Think It Before

January 1, 2020 - Present

Responsible for the development and implementation of AI-based marketing strategies. Conducted market research and trend analysis to uncover business opportunities. Managed branding and digital advertising projects, created B2B customer acquisition strategies, and led omnichannel 360 marketing campaigns.

CEO / Marketing & Client Services Director at Factoría de Ideas Felices

December 31, 2020 - July 16, 2025

Founded and developed an independent marketing and advertising agency. Led communication and branding strategies, prospected and acquired new clients, developed commercial proposals, and managed multidisciplinary teams to execute integrated campaigns.

Marketing & Client Services Director at ClickAudio

December 31, 2019 - July 16, 2025

Developed a new business plan and commercial strategy for the audiovisual sector. Coordinated between clients and production teams, implemented digital marketing and advertising strategies, and managed key accounts.

Client Services Director at Zed Digital - Publicis - Zenith Optimedia

December 31, 2011 - July 16, 2025

Coordinated media and digital marketing strategies, managed key client accounts, and led internal and external teams to execute digital campaigns.

Advertising Communications Manager at MultiOpticas / GMO LATAM

December 31, 2008 - July 16, 2025

Planned and executed advertising campaigns in Spain and LATAM regions. Coordinated with media and production agencies to optimize costs and managed branding and integrated communication strategies.

Communications Manager at MultiOpticas

December 31, 2002 - July 16, 2025

Managed media relations and public relations efforts. Developed press releases and corporate communication materials.