Graphic Designer at Primal Digital Agency

Led the visual direction for major brand events, developing the main visual concepts and assets for digital and offline touchpoints including booth design, event collaterals, and branded merchandise. Collaborated with cross-functional teams to ensure cohesive brand storytelling and timely delivery. Produced day-to-day marketing assets for paid campaigns using Bannerflow and Smartly, and secured licensing deals with key partners. Created design guidelines and visual treatments for sales, creative, and licensing campaigns, contributing to stronger brand consistency and faster onboarding for designers. Designed engaging social content and video assets to support high-volume outputs across regions.